CEO of Advanced AV, Michael Boettcher is responsible for the vision, direction, and overall performance of the company.

Boettcher has been with Advanced AV since 2000, when he took on the role of sales rep for the company and gained an inside look at the professional AV integration industry. He later moved to a more hands-on role in the service division, and developed that department into a profit center. Having thus acquired a comprehensive familiarity with how the company’s various departments operate, Boettcher was named president of Advanced AV in July of 2009.

Prior to joining Advanced AV, Boettcher worked in cable and print advertising sales, sports apparel, and the golf industry. He has always had a technical aptitude, and since entering the AV world has found motivation and inspiration in the personalities and attitudes of the people within it.

Boettcher has a BS in Business Administration from Villanova University, where he was a student athlete in the baseball program. He is an InfoComm member and an InfoComm Certified Technology Specialist (CTS). In 2012, he was recognized as an “Industry Mover & Shaker” by the NSCA.  Michael also serves on the Dealer Advisory Council for the USAV Group, the leading association of professional audio-visual (ProAV) integrators in the country.