Over the past few years, the marketing and advertising world has been buzzing around the concept of storytelling. While some think storytelling is overused, watering down its essence and losing its appeal. There are others who believe that storytelling is a way to reach out to customers that will never go out of style. Thanks to the Internet, consumers are already given access to as much information as they could possibly want. So, it’s not about the information that is delivered. It is, instead, about how that information is delivered that makes all the difference. We live in a world where pitches don’t cut it anymore. Nobody wants to be sold to. Instead, people want to feel important and understood. People are looking for a connection. In fact, this desire for an emotional connection is the reason we find puppies, horses, and humor in commercials today. Essentially, it’s all about being able to present ideas to your customers in a way that makes them feel compelled to respond.

From the Ad World to the Boardroom

There are several similarities to be found between what happens in the media and what takes place in the boardroom. These similarities can be used to our advantage if we are asking the right questions while preparing our presentations. A key question we should be asking is, “How are we using media to create better stories in the boardroom?” When selling, pitching, teaching, and sharing, we should be using technologies such as video and audio in our presentations to closely tie together the delivery of our content. Delivering the content through emotionally driven storytelling, enhanced with meaningful video and audio, will create a memorable presentation that consumers are bound to connect […]