Today’s post is by Michael Boettcher, CEO of Advanced AV. 

As a company that for what seems like an eternity has been installing hardware into technology driven spaces we have to some extent dreaded the rapid proliferation of technology that has driven new categories like Mobility, Bring Your Own Device (BYOD) and Software as a Service (Saas).

Although many of us use these technologies day in and day out (glancing at my iPAD), there is always a certain amount of discomfort that surfaces when a major change to the way we do business is introduced.

Perhaps you can consider a time or two when your business model has been changed due to some type of industry disruption. Maybe it is technology related or maybe in your industry it is something else. Some of the examples that come to mind are hybrid automobiles, computer aided graphics and online media as major business model shifts that have turned industries on their side.

For the audiovisual integration and collaboration industry our time is coming and as a business we have a couple of choices.  We can:

Let the change happen and hope that we can hang on doing things the way we always have.
See the change as an opportunity to provide greater service and newer technologies to our customers.

We Chose The Latter

It would actually be pretty odd for us to come out and write about this type of industry shift if we were going to go any other way, but I think any business leader can respect the process of exploring your options.

Last week I came across a photo on one of my LinkedIn pages that said the most dangerous phrase in business is “Because it is the way we have always done […]