mobile first Archives - Advanced AV

Mobile First Might Not Be Best

As consumer habits evolve, it only makes sense for businesses to amend their marketing and operational strategies to meet them. With so much emphasis on mobile devices like smartphones and tablets, many companies have gone “mobile first”—the process of optimizing websites and developing campaigns based on the mindset that consumers operate primarily on mobile. While this technique certainly has merit, a mobile first only mindset may not be the best choice for all businesses.

The Rise of Mobile First

In May, Google dropped a statistical bombshell that many could see coming: Today, people search more on mobile than they do on desktops. Although many marketers had been doing so already, going mobile first became a mainstream business tactic now backed by a key piece of hard data.

This shift to mobile first was brewing for quite some time before Google released its report, touching the budgets and strategies of many companies. In fact, Google switched algorithms in anticipation of a rise in mobile usage, effectively giving a boost to mobile-friendly pages in a move affectionately referred to by industry professionals as “mobilegeddon.” Today, many businesses have adopted mobile first strategies in an effort to stay competitive.

A Strictly Mobile First Strategy Can Be Bad for Business

A mobile first strategy has substantial merit. After all, today’s consumers are generally a smartphone-carrying, tech-savvy group with the capability (and sometimes penchant, depending on the demographic) to search and make purchases on their mobile devices. Just because they can, though, doesn’t mean they always do. And just because mobile usage has undoubtedly risen, that doesn’t mean consumers have forgotten about their desktops.

IT insight company conScore recently reported that while most digital media consumption growth over the past four years has been, indeed, on […]

By |November 19th, 2015|Blog|0 Comments

Are You Ready to go Mobile Only?

While most businesses are trying to become “mobile-first,” there is an apparent disconnect between the doing, and the why. One of the biggest reasons is many companies are leveraging the power of mobile without having a clear strategy in place. Brands are stepping into the “mobile-first” world not because they want to offer better customer experiences but because everyone else is doing it. Therefore, mobile is still treated as a parallel to existing business frameworks instead of a self-contained strategy. How can businesses become truly mobile-only?

Mobile is no longer the second screen

From a digital standpoint, the last few years demonstrated a huge shift in individual device preferences. Mobile devices, such as smartphones and tablets, emerged as contenders to traditional large screen devices, such as TVs and personal computers. Today, they already outpace these older products. According to the 2014 AdReation study from Millward Brown, Americans spend 151 minutes per day on their smartphones, and only 147 minutes in front of TVs. It’s even worse in some Asian countries: “In China, consumers spend a whopping 170 minutes a day buried in smartphones, nearly double their TV watching time.”

The idea that mobile is the second screen is an old, worn-out concept. Yet, most brands design their strategies focusing on desktops and larger screens. They tend to forget that their prospects and target audiences are using mobile devices to search for them and their products. Failing to offer people a good mobile experience is a huge disservice.

Make mobile the standard for everything digital

According to the recent Mobile Path to Purchase Study by Nielsen, nearly half of respondents consider mobile to be the “most important resource” when making purchase decisions, and more than a third use only mobile […]

By |April 21st, 2015|Blog|0 Comments
Real Time Web Analytics