I began my day as I do most days, rise and shine at 6:00am then on to the office.

My usual stop at the local coffee shop often included coffee (a Venti Black Eye) and a bagel. However, on this day I was wowed by the huge digital signage display above the order counter. Every possible breakfast item and coffee variety was brightly, boldly and beautifully shown in high definition, enticing me to order not just the coffee and bagel, but a new breakfast sandwich as well that had posted to the display just seconds before. I scanned in that breakfast combination to my iPhone using the QR code provided next to each item so that next time I could have my special breakfast order ready when I got there with a simple touch on my phone.

In line at the checkout, I encountered another digital signage display showing traffic and weather for the nearby community. My local coffee shop had jumped, no leaped, into the digital signage decade.

Back in my car and up onto the turnpike, I was awed by digital signage billboards, some keeping me abreast of up-to-the minute road conditions, others for traffic issues and yet others displaying advertisements with sophisticated, bright, brilliant and beautiful graphics and video.

My digital signage day was just beginning when my colleague called and using mobile convergence technology, pushed out to me the airport delays for the flight we were about to take for our trip to High Mountain State University where we planned to scope out a design for a new stadium video scoreboard and instant replay system.

At the airport, we found the highly visible, interactive way-finding displays very useful, providing new step-by-step walking directions, getting us […]