We are witnessing a remarkable shift in the way businesses operate. In an increasingly virtual and global environment, it is imperative for businesses to adapt new ways of working to stay competitive. Today, we see more employees working remotely, dealing with business partners and customers across the world. Businesses need to effectively support their dispersed workers and clients to boost productivity while keeping costs down.

Clear communication and close collaboration play crucial roles in business operation, innovation, and profitability. A single misunderstanding, miscommunication, or misinterpretation can cost you money and your reputation. Video communications can help businesses perform while overcoming key challenges of the mobile enterprise environment.

The Effect of Video on Business Communication

Video is now a preferred medium for communication in the corporate world. According to a Cisco and Redshift Research study, 87 percent of younger executives (out of 1,300) believe that video positively and significantly impacts an organization. Another survey by Wainhouse Research finds that 78 percent of the total 1,007 participants consider online video as an effective tool for business communications.

The real power of video collaboration lies in its ability to provide face-to-face interaction. In fact, it is a middle ground between in-person meetings and voice-only phone calls. This helps in building better business relationships. Using video, businesses add an extra dimension by allowing participants to read non-verbal signals and build rapport.

Advantages of Video Collaboration

It is no surprise that almost all sectors are leveraging the power of video collaboration. While retailers and financial institutions use video communication and conferencing to interact with customers, manufacturers employ this technology to resolve production issues. It benefits the healthcare industry by providing language interpretation services and psychiatric care. Its developing capabilities connect clinicians across the country with hospital-based […]