Innovators are constantly looking to improve online communications. The next wave in internet communication is hitting mainstream business in the form of video conferencing embedded directly into your browser. Also known as Web Real-Time Communication (WebRTC), this open-source technology has gained steam over the past few years and will increase efficiency and streamline communication processes.

Increase Adoption Rates

WebRTC allows browsers to participate in voice calls, video conferences, and data sharing operations directly without applications or plug-ins. Because of its ease of use and cost efficiency, WebRTC is currently enjoying an explosion in popularity; according to some models, the WebRTC sector may be worth a staggering 4.45 billion dollars by 2020. Experts attribute the trend to a few key factors:

Cost. As far as communications go, WebRTC remains the most cost-effective option for businesses of all sizes. Desk phone services are disappearing as companies realize that hard-wired communication devices run them an average of $25 a month per employee. Soft phone connections (ones that use the internet) cost an average of $15 per employee. Open-source technology like WebRTC is free, so businesses only need to pay for a reliable internet connection.

Functionality. Today’s workforce is increasingly mobile, and employees are no longer chained to their desks. Companies need innovative solutions that employees can use from their own mobile devices. WebRTC provides companies with the flexibility they need to communicate with their widespread workforce.

Internet and cloud-based communication systems allow managers to track their data in real time. For example, a manager can analyze data to determine the optimum length of communication for closing a sale based on the data of their best salespeople.

Familiarity. As younger generations enter the workforce, internet-based communication is the norm, not the […]