Digital signage is becoming increasingly common everywhere you go. These digital displays can be used to inform, warn, motivate, and influence. They provide a perfect opportunity to efficiently relay information to a wide audience. The technology has applications across virtually every industry, from government to corporate businesses, as well as public institutions such as universities, transit systems, and hospitals. With digital signage becoming more and more affordable it is now used everywhere from airports to banks and libraries to highways.

Digital signage has proven to be incredibly valuable in its application as an emergency communication tool. Broadcasting messages placed in strategic locations and in an effective way can alert a large number of people to potential dangers, such as extreme weather conditions, or public safety issues.

The benefits of digital signage are clear—fully customizable screens that can transmit breaking news in real-time. It is important you have a clear strategy in place for emergencies to ensure the information gets across quickly and efficiently. Here are some tips for making sure your digital signage strategies run smoothly.

Define Leadership and Assign Responsibilities
Before establishing any plan of action, your organization needs to decide who is in charge of the digital signage alerts and exactly what their role is. The person in charge will need to coordinate efforts with other personnel, for example school leaders or store managers, to go over any action plan in case of emergency. They should be able to take control of any emergency situation, making sure to keep the information on the panels up to date and even leading people to safety, if necessary.

Have a Contingency Plan
Even if you have someone in charge and a solid set of guidelines to follow, in the event of an […]