Digital signage—multimedia or video content shown on a plasma or LCD display in a public location, with or without sound—can be a huge asset to the banking industry. Although some mobile and remote access options exist for a majority of banking companies today, brick-and-mortar branches still dot street corners. How do these locations address the challenge of remaining relevant in an increasingly digital marketplace, while still maintaining the level of personal interaction required by many to build trust? The answer is digital signage, and bankers are noticing.

Digital Signage as a Relationship Builder for Banks

Today, digital signage doesn’t just mean a blinking LCD screen in the front of the bank flashing interest rates. Rather, financial institutions are using this evolving technology to help build new—and foster existing—customer relationships using a number of techniques.

Increased consumer engagement. Engaging bank customers by welcoming feedback on customer service issues and program offerings, with the potential to up-sell to satisfied parties.

Shared resources. Educating clients on the most up-to-date financial issues through video messaging allows the bank to be seen as a trusted resource, and encouraging them to inquire about new products and services, driving better face-to-face interaction and additional conversations with knowledgeable bank personnel.

Reduced stress. Bank lineups during a short dinner break can be stressful. Entertaining customers as they wait for bank personnel to become available during these high-traffic times makes an in-bank visit more enjoyable.

Tailored content. Bank managers are able to tailor messages to particular regions, times of day and customer bases, creating a targeted, interactive customer experience that increases the opportunity for improved ROI.

Improving Staff Efficiency, Saving Money and Generating Sales

Banks who use digital signage enjoy improved staff efficiency. When programs are explained to customers through quick and simple […]