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The Magnet That Is Video (Big Screens, Small Screens, Silver Screens)

Historically, the importance of visual images as means of communication has been long emphasized by psychologists – we see before we read. Perhaps this can explain our addiction to screens – smartphone, tablets, PC notebook or desktop, TV, LEDs, movie theaters, and so on. The visual communication sector capitalizes on this addiction by creating visual ad campaigns that can be hammered into the minds of the audience in a fairly effortless manner. We may forget the words contained in a campaign, but we remember what we have seen. This is the power that has been vested in digital signage – the power to captivate and produce a certain long-term effect. Not only are signage companies trying out ways to utilize this power but they are doing so in many creative ways, and with that, the digital signage industry has truly come of age.

Digital signage in retail space

Engaging the customer is important in a retail environment. And, digital signage has been doing that for a fairly long time. Today, however, with the advent of technology, things have changed. Some basics apply when it comes to signage, including the fact that your signage should appear in an area where customers will notice it and you should spend a fair amount of time researching what the “sweet spot” for the signage is. In addition, your content and how you work around it is what makes all the difference. A well-designed display with nicely-crafted graphics, HD images, smooth motion, and captivating content is sure to grab eyeballs while, conversely, a poorly designed and executed display might get zero attention.

But that’s not all. New things are taking place in the world of digital advertisement and some of them include […]

By |November 18th, 2014|Blog|0 Comments

Laser Phosphor Projectors: What you need to know

For many years now projector owners have been worried about the high costs of changing projector lamps. For a long time, there were no cheaper alternatives available and the maintenance of traditional lamp-based projector was difficult at best. To a great extent, laser-based projectors have changed this scenario and they are being heralded as the latest technology that could eventually replace the lamp-based projectors.

The popularity of laser projectors

As laser-based projectors are becoming increasingly popular in the AV industry, manufacturers are introducing a wide range of laser-based projectors in today’s market. Available in many forms such as pure laser, laser phosphor, or laser phosphor hybrid, these new-age projectors are also gaining popularity among consumers due to their obvious advantages over traditional lamp-based systems.

How they work

In laser phosphor projectors, a blue laser diode acts as the light source instead of a high intensity discharge (HID) lamp. The laser diode directs light onto a phosphor wheel to create the three primary colors – red, green and blue. These colors are then directed onto an imaging surface, which allows the light to pass through a lens and finally gets projected on the screen.

Application and benefits of laser phosphor projectors

Since laser-based projectors produce higher picture quality than standard lamp-based systems, they are great for large-format applications and cinema. Laser phosphor projectors, on the other hand, are best suited for corporate boardrooms, classrooms, and location-based entertainment due to their amazing range of benefits. Some of those benefits include:

No need for lamp and filter replacements
Long-lasting  illumination system
Reduced down-time
Low-maintenance
Cost-effective

Is the laser phosphor projector marking the beginning of a new era for projectors?

The future of projection lies in solid state technology and laser phosphor projectors are a positive step in that direction. Laser […]

By |November 14th, 2014|Blog|1 Comment

Making Mobile Part Of Your Video Strategy

Mobile as part of your video strategy not yet at the top of your list? It should be! Let’s start with some interesting stats revealed by Cisco’s Global Mobile Data Traffic Forecast. They predict that by the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth and more than two-thirds of the global mobile data traffic will be contributed by video by 2018. Now, if you do the math, you will see how increasingly important it is to consider the popularity of mobile technology before rolling out your video strategy.

Various studies have shown that most mobile users prefer to watch videos rather than view images or read content. And while not all consumers of content prefer video, a large part of your audience (read that prospects and customers) do, so it’s just good business sense to serve up content in a variety of iterations, designed to suit the preferences of many.

As such, we’re firm believers that developing a mobile video strategy should be an important part of your integrated marketing plan.

Why make mobile a part of your video strategy?

Given the current market estimates and the rising popularity of mobile devices, it is evident that capturing the attention of the audience through mobile-compatible videos will become one of the key strategies for smart marketers. In fact, Cisco, Polycom, and Lifesize are all offering easy mobile integration into their hardware solutions for this purpose. But how do you go about it?

Mobile Video Strategy – Points to look out for

Create videos that resonate with your audience. Take care about using proper graphics, visuals and background music to send out a well-structured, coherent, and creative message to your audience.
Storytelling […]

By |November 4th, 2014|Blog|0 Comments

Can We Help You Survive the Zombie Apocalypse?

 

You’re relaxing after a hard day at the office when suddenly you hear a commotion outside. You hear screams, moans, cars crashing, and things exploding.

You dash to the window to see what’s going on, and the scene that meets your eyes is one of fear-inducing chaos: Panic-stricken people are running in no particular direction and with seemingly no particular goal other than to run. In the distance there are clouds of smoke rising above the buildings, and you can see the flickering reflections of firelight all across the horizon. As you watch several stiffly walking figures approach, and the people flee before them, you suddenly realize what is going on: It’s the zombie apocalypse.

OK, don’t panic. You’ve seen countless movies, blogs, YouTube videos, and books about just this sort of occurrence. All of the conventional literature seems to focus on firepower, teamwork, and running away. But you have a different idea.

You run quickly into your home entertainment room and start firing everything up. Draper UL-certified projector lift and recessed screen with perforated TecVision down. Sound on. Lights dimmed. But what to put in? You pick something with lots of effects—explosions, bright lights, and big sound.

When people are being chased around the neighborhood by a gaggle of grasping, smelly, angry, murderous, living cadavers, things like gain, contrast, viewing cone, lumens, decibels and equalization might not rise to the top of the list of subjects to consider. But you’d be wrong. Because if there’s one thing zombies love, it’s really big entertainment. They need the big and bright screen because, frankly, zombies’ eyesight sucks. Instead of sitting in a narrow viewing area, they prefer to stand menacingly, and spread out all around the room, so the view […]

By |October 31st, 2014|Blog|0 Comments

Streaming Mobile: How Livecasting and On-Demand Content are driving more productive organizations

Every successful organization has at least one thing in common–a dedicated and well-trained workforce. And, why not? The productivity and performance of every employee adds up to form a collective impact on a company’s revenue and profitability. Naturally, there’s no denying that  proper employee training can have an impact on the bottom line. Given this, it’s sad to see just how often we fail to include training into our key strategies due to reasons like time constraints, lack of training personnel, or the volume of information that your employees have to be fed with – all too common factors in today’s dynamic business environment. So how do you tackle these challenges and build a well-trained workforce? Technology-based training might be the answer for you. A report released by IBM reveals that using e-Learning tools and strategies can help companies boost their productivity by 50%.

Livecasting and On-Demand Content – smarter training, better communication

Video is fast becoming the desired tool for corporate training and communication and 59% of top organizations are using some form of video content for training their employees. As such, the idea of using videos in both forms, live and recorded, is definitely a smart one. Livecasting is using live or real-time video and audio feeds to up the quotient of employee education and know-how. It’s also a great way to enhance productivity by organizing meetings and team chats without requiring staffers to leave their desks.  In a recent report by Wainhouse Research, 78% of respondents have described live streaming video as effective for business meetings and communications.

On the other hand, recorded videos offer the convenience of scooping the required information and updates whenever an employee needs them. Quite unlike traditional trainings which […]

By |October 28th, 2014|Blog|0 Comments

5 Tips for Building Stronger Customer Relationships

You’re always looking for ways to build stronger relationships with your clients and customers, right? After all, they’re the lifeblood of your business. In this fast-paced world driven by technology, devices, and social media it’s easy to miss opportunities to connect, build and feed relationships. With that in mind, here are 5 tips that can be applied both online and offline and are sure to give your relationships the boost that they need.

Agendas Stink. Remember that you don’t always have to have an agenda. Go to lunch just for the sake of going to lunch. Don’t wait to see your clients until you want or need something–build relationships with them because you genuinely like them and want to get to know them better. People want to feel valued for just being them, not for what they can give you or buy from you, or whatever else it is you want from them. Relationships thrive on deeper knowledge of one another and the building of trust. This takes time and effort and, in order for it to really work, you need to go into relationship building without an agenda. So, go to lunch, get to know your customer (or your prospect better), and make sure you focus on not selling one single thing. Just focus on making that relationship a better one.
Remember that Face-to-Face Isn’t Everything. Don’t wait to meet face-to-face – that can be difficult to make happen, even with the best of intentions. Instead, let technology help. Set up a monthly video conference and have coffee or lunch together via video. While face-to-face interaction is still incredibly important in today’s world, it isn’t the end-all-be-all of communication. With so many tools available to support […]

By |October 15th, 2014|Blog|0 Comments

5 Ways Video Conferencing Is Every Bit as Good as Meeting in Real Life

Many leaders earnestly believe that a real-life meeting is the optimum means of communication.  No doubt, looking a client directly in the eye, shaking their hand and reading their body language are very important when it comes to bonding and building trust.  Furthermore, the time and expense it takes in traveling to meet a client can send an important message to that client.  However, video conferencing is fast becoming one of the most important and preferred tools in business.  Today’s high-speed Internet, HD cameras and large screen monitors can provide a feeling of intimacy and a sense of reality that rivals being there in person.  In fact, today’s video conferencing software transmits detail in true HD.  As a result, leaders can see, hear, and experience virtually all the cues they’d pick up in a real-life meeting.  Therefore, a job interview, sales demo or collaborative session conducted via video conference, can be every bit as satisfying and productive as a real-life meeting.   Here are five ways that meeting by video rivals meeting in real life:

1)    Time Management:  Video conferencing is a tool that can help business people make better use of their time.  Video conferencing allows business people to meet and collaborate with peers from across the globe without enduring hours of travel time.  This allows business people to spend more time meeting clients and conducting actual business

2)    Productivity:  Using video allows executives to hold more meetings.  By conducting meetings by video conference, today’s business person can avoid congested highways and airport terminals, which allows them to devote far more of their time and attention to meetings and other productive activities.

3)    Cost Savings:  Video conferencing helps companies reduce travel expenses.  Today, it is possible for business […]

By |October 7th, 2014|Blog|1 Comment

4 Ways to Pair Digital Signage with Data Visualization

Traditional signs are static entities.  For instance, an advertising sign, such as a billboard, provides information, but that information is fixed, limited, and non-interactive.  Digital signage, on the other hand, employs LCD, LED, and projection technology to create signs that are flexible, updatable, and potentially interactive.  Today, digital signage is utilized in traffic systems, public places, corporate buildings, storefronts, in advertising, and virtually every situation and place that traditional signs have been used.  Increasingly, data visualization, the process of using visual images – charts, graphs, and video – to represent data is being paired with digital signage.  4 Ways digital signage can be paired with data visualization include:

1) College Campuses:  The college campus is an ideal venue for pairing digital signage with data visualization.  Indeed, the possibilities for pairing digital signage with visual data are as limitless as the imaginations of today’s college students.  For example, imagine a world in which the digital signs on campus include student photography, video, and other student-generated content.  Imagine, then, an environment where student reports, research, and creative products become part of the visual landscape, all broadcast by digital signs sprinkled throughout a campus.  It would be an environment where the products of our inner minds and imaginations are projected onto the walls of the public sphere, available to all.  How might this spark creativity, curiosity, collaboration?   On a more down to earth level, digital signage of college events, schedules and maps, could include helpful presentations, graphics and videos as part of an overall digital display which is eye-catching, interactive, and updatable.

2) Workplace:  Companies are pairing digital signage with visual data to provide feedback to their workers.  For example, FedEx employees can view real-time screens that include up-to-date charts […]

By |September 30th, 2014|Blog|0 Comments

5 Reasons You Should Proactively Maintain Your Audio Visual Equipment

Audio visual equipment is some of the most important and expensive hardware that today’s businesses work with. To make sure that this equipment stays in good condition, it is imperative that companies are proactive about taking care of it. Here are the five best reasons you should proactively maintain your audio visual equipment.

1. It Costs Less

In many cases, preventative maintenance will save you a tremendous amount of time and money down the road. A costly hardware malfunction that could have been stopped by a simple preventative measure will leave you wondering why you didn’t decide to have closer inspections of your audio visual equipment.

2. It Improves Your Public Perception

Imagine this nightmare scenario: you have assembled a committee of decision makers from a huge prospect in your company conference room. The vibes are great, and you think you have a good chance at winning their business. As you get ready to fire up your projector to start your presentation to close the deal, nothing happens. It turns out that your projector is broken, and you will need to quickly come up with a solution to save face, before the prospect decides to leave and give their business to someone that is more prepared. Putting your best foot forward to clients is one of the most important reasons you should proactively maintain your audio visual equipment.

3. It Can Help Educate Employees (Creating Self Sufficiency)

Someone that is left in charge of inspecting audiovisual equipment is sure to learn much more about this kind of equipment than they initially knew. Want some of your team members to get more familiar with your AV equipment? Let them observe while a routine inspection or maintenance procedure is taking place. They are sure to […]

By |September 23rd, 2014|Blog|3 Comments

5 Reasons To Consider Subscription Based Video Conferencing and Unified Communications Solutions

When it comes to business communications, delivery methods are almost as important as communication methods themselves. If a company does not have a reliable way to access the type of communications they need to use on a daily basis, it will be exceedingly difficult to communicate with clients and colleagues efficiently. Subscription based video conferencing and unified communications solutions are two highly desirable options because of several critical benefits that they provide for users:

1. You Only Pay For What You Need

By their nature, subscription based video conferencing tools allow users to only pay for the services and user capacity that they require. There is no need to invest in more resources than your business needs, since you will have a choice about what kind of plan you want and these options will be well-defined when you are making this decision.

2. No Stress Over Repairs

If something goes wrong with your video conferencing or unified communications plan, there is no need for you to worry about having to repair any hardware or troubleshoot your software. This task is left to the company that you are depending on for your subscription: the most reliable providers will be able to fix these issues in a prompt manner.

3. More Scalability

Are you looking to increase the amount of users or bandwidth that your video conferencing or unified communications platform can support? With an on-premise model, it can be very difficult to make these kinds of upgrades. You will probably have to buy new hardware and change up the cable infrastructure of your facility. With a subscription-based model, you simply call up your provider and let them know that you would like to upgrade your subscription plan. Often the change can go […]

By |September 17th, 2014|Blog|0 Comments
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