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Digital Signage and Social Media—Real Time Interaction Improving Experiences

Social media has become a widely popular and effective tool for marketers. Digital signage has also burst on the scene as a way for companies to display relevant content to consumers.  In fact, 63 percent of people see at least one digital sign a day, and digital signage captures 400 percent more views than traditional signs. So what happens when companies combine social media and digital signage—increased revenue, improved engagement, and better customer experiences.  Let’s take a detailed look at how companies are combining social media and digital signage to revolutionize how customers interact with content.
Real-Time Interaction
Recent technological advancements allow consumers to interact with digital signage via beacons. Many companies are already taking advantage of beacon technology, but the real interconnectivity consumers crave comes when social media and digital signage work together.

A major reason social media is rewriting the rules of digital signage is because it allows users to interact with content on their own terms.  Digital signage allows users to interact through their own devices and social media feeds, delivers a more engaging customer experience, and enables real-time interaction between signage and consumers.
User-Generated Content and Digital Signage
User-generated content (UGC) has become a staple for many marketers—for good reason. UGC is now responsible for 28 percent of brand engagement, and consumers from every demographic now trust UGC more than brand created content. While it might cause problems for marketers in specific industries, using digital signage to display and share UGC can have a major impact on a brand’s image.

Companies can display a never-ending stream of positive UGC via social media posts mentioning the brand or a specific hashtag.  Brands can use technology to automatically filter out negative or inappropriate posts, ensuring only social media posts […]

By |July 25th, 2017|Blog|0 Comments

Telepresence Robots About to Shake up Education

New technology is influencing every industry in more ways than one, and educational institutions are no exception. iPad’s on Segways—a face on a screen with the ability to be controlled via a smart device, telepresence robots connect students and teachers from various parts of the country to be in one classroom for instruction. The telepresence robot market is expected to reach $7 billion by 2022. Let’s explore how and why telepresence robots are about to shake up education.
How Telepresence Robots Benefit Students
Students miss school for various reasons—sickness, disabilities, travel, etc. With the help of telepresence robots, students can attend school regardless of these factors. Students suffering from chronic illnesses are often unable to attend school for weeks at a time. A telepresence robot—internet-enabled, autonomous, with two-way-video streaming capabilities—acts as a body surrogate for students unable to attend class for extended periods of time.

Students can control telepresence robots via a laptop or computer and partake in classroom discussions, lectures, and even field trips, allowing students who would otherwise be isolated from the classroom the social benefits that coincide with the educational benefits enabled by telepresence robots.

Many opponents of telepresence robots believe these robots devalue human connection. This belief simply isn’t true. Without the help of telepresence robots, students who would miss school on a regular basis due to an illness would be isolated not only from lessons, but also their peers. Telepresence robots provide students with a way to interact with their friends at school and can reduce absent student depression rates.
Remote Students and Telepresence Robots
The number of remote workers is on the rise, and so is the number of remote students. Many universities and secondary education providers offer multiple online classes that allow students […]

By |July 18th, 2017|Blog|0 Comments

AV Design Matters for Every Industry

AV technology is transforming a variety of industries from restaurants and hospitals to classrooms and hotels. However, with so many different industries utilizing AV technology, the importance of AV design is at an all-time high. To maximize the effectiveness of AV technology, it’s vital for industries to play close attention to design. Different designs produce different results, and depending on industry goals, it’s likely businesses aren’t capitalizing on AV technology’s full potential. Let’s explore how and why businesses in every industry need to start paying attention to AV design.
Important Elements of AV Design
When discussing and planning an AV design, it’s important to fully understand the mechanical, electrical, and structural details of the system being installed. All three aspects in the design process are equally important.

Display size, mounting details, and viewing angles are all important factors to consider when designing an AV system. There is no universal guide for selecting a display size for AV technology—and bigger isn’t always better. When it comes to choosing a display size, it’s important to consider the purpose of the display as well as the size of the room it will be mounted in. Mounting is another important factor to consider. Placement and mounting will determine how the display is viewed by visitors.

Many businesses focus on visuals during AV design. Focusing on the visual output of displays isn’t a problem as long as the audio output of a display doesn’t get overlooked. Audio output and speaker locations are a vital factor in the effectiveness of displays. Distributing speakers so they provide dispersed and equal sound throughout the entire room is as important as a vivid and eye-catching visual display.

Another important factor in AV design that often gets ignored is the […]

By |July 11th, 2017|Blog|0 Comments

CIOs Need to Rethink Shadow IT

Shadow IT usually has a negative connotation for CIO’s. Many CIO’s and IT professionals believe shadow IT leaves software and hardware vulnerable to security breaches. When implemented correctly, this simply isn’t the case. In today’s digital workplace, it’s time for CIOs and IT teams to embrace shadow IT, and the multiple benefits it offers. Shadow IT isn’t a harmful practice, but a necessary one.
Reframing Shadow IT
To fully understand shadow IT, CIOs and IT teams need to look past the name and realize no IT processes are being done in the shadows or without the knowledge of the required parties.

While shadow IT does encourage employees to make their own IT choices regarding certain technology, allowing these personalized choices helps to drive innovation surrounding modern enterprise technology. Instead of referring to employee driven IT choices as ‘shadow IT’, companies should use terms like ‘end user innovation’ to reframe and change the mindset surrounding shadow IT.
Benefits of Shadow IT
Companies in the midst of a digital transformation need to have the latest technology to succeed. The cloud, bring your own device polices (BYOD), and effective IT security measures are necessities for digital transformation. Shadow IT can enhance these aspects—among others.

Cloud technology has seen rapid growth in the past two years and shows no signs of slowing down. Companies of various sizes are utilizing cloud technology for multiple businesses functions, and shadow IT is making an impact on the cloud. The ever changing technology surrounding the cloud make it challenging for IT teams to protect software and hardware from breaches. With the use of shadow IT, employees are able to become more familiar with cloud applications and choose IT protection they are familiar and comfortable with.

The use of shadow IT […]

By |July 5th, 2017|Blog|0 Comments

Why We Still Need Systems Integrators

In today’s business world, AV technology is constantly changing.  At times it can be difficult for businesses to keep up with this constant evolution. This is where a systems integrator can be helpful. Some companies are beginning to question the need for systems integrators, but the various new technologies on the market are proof companies need them. Let’s explore the multiple benefits systems integrators provide companies, as well as the best time to hire integrators.
Benefits of Systems Integrators
AV technology is rapidly changing and becoming a staple for businesses in many industries. AV tech can completely transform the inside and outside perception of a company, all while saving money and delivering high ROI. However, the only way to maximize the benefits of AV tech is to have a knowledgeable staff on standby for any and all issues and questions. Hiring systems integrators can provide companies with the expertise needed to keep technology operating at full capacity.

When utilizing multiple intertwined technologies, it’s inevitable that technical difficulties will occur. During these technical difficulties, the goal is simple—get everything back up and running as fast as possible. Having a systems integrator improves response times during technical outages, ensuring companies’ technology isn’t in the dark for longer than it has to be.

Many companies use multiple technologies that work together in a system to perform specific tasks. Systems integrators are experts in every moving part and technology being used within a system, and can ensure each technology is performing at the highest level possible. Maximum performance equates to maximum results.

In business, data is king. Recording data is one thing, but knowing what to do with that data is something else entirely. With the help of a systems integrator, recorded data […]

By |June 23rd, 2017|Blog|0 Comments

The Future of UC: IT Leaders Making Changes for 2020

Over the past ten years, advancements in technology have led to new and effective ways for companies to communicate with employees and clients. Luckily, communication technology is ever evolving. In fact, in the next five years IT leaders predict that 59 percent of companies plan to adopt a new communication strategy. Let’s consider the future of communications, in particular the increased usage of unified communication (UC).
The Cloud and Unified Communication
It’s no secret that the cloud has become a popular and effective tool for enterprises of all sizes. However, actual numbers behind the adoption of cloud technology are surprising. By the year 2020, more than half of all businesses are expected to adopt cloud unified communications. 64 percent of businesses are looking to move communications completely into the cloud by 2022.

One of the most interesting things about the increasingly popular cloud is that all market segments are using it. Small business segments have increased cloud usage by seven percent, midmarket by 11 percent, and large enterprises by 45 percent. Cloud usage has been growing for years, and it shows no signs of slowing down any time soon.

The increased usage of the cloud across all sizes of enterprises leaves many wondering why the technology has becomes—and continues to be—one of the most utilized technologies on the market. In today’s marketplace, businesses are planning for new generations—Millennials and Gen Z—to enter the workforce. In fact, 74 percent of IT leaders believe that Millennials and Gen Zs will drive innovation in enterprise in the next five years. With new generations quickly becoming the majority of the workforce, remote workers and remote offices have become commonplace. This is why adopting a unified communication system has become a top priority […]

By |June 20th, 2017|Blog|0 Comments

Taking Advantage of the IoT with an AV Upgrade

Today, AV technology has become essential to the success of businesses in various industries. With more and more industries utilizing AV technology to increase sales and enhance the customer experience, there are still many ways to amplify its effectiveness. When combined with The Internet of Things (IoT), AV technology has the potential to increase revenue and improve multiple business functions. To maximize the benefits of the IoT with AV technology, businesses need to upgrade existing technology. Let’s explore the many benefits of the IoT when used with AV technology, alongside the need for upgrades in order to leverage the full potential of the IoT in AV.
Why the IoT is Impacting Business
The use of digital signage is on the rise and shows no sign of slowing down. Businesses in all industries are using digital signage to keep employees and consumers informed, streamlining the communication of internal and external information. The IoT allows for new ways to connect AV technology such as digital signage with other devices. Businesses looking to further streamline communication and enhance user experiences need to start paying close attention to the IoT.

Devices connected to the IoT have the ability to communicate real-time information across multiple AV displays—no human action required. Companies are already taking advantage of the free-flow of time information across AV displays.

Many manufacturing companies—Harley Davidson, John Deere, and others—are using AV technology connected to the IoT to monitor factory conditions and increase the effectiveness of mass notification systems, all while keeping employees informed in real-time. AV technology and the IoT continue to evolve, and with their evolution, new effective and efficient uses for these technologies will be found.
AV Upgrades for the IoT
With a multitude of devices working together across multiple […]

By |June 13th, 2017|Blog|3 Comments

Personalization of Digital Signage Improving ROI

Digital signage has become an effective tool for companies to increase sales and promote customer loyalty. Digital signage is evolving, and companies are taking notice of new uses and applications. Personalized and data-driven digital signage are at the forefront of impacting ROI for companies that utilize the technology. Almost two-thirds of consumers report that digital signage catches their attention, and more than 40 percent of consumers want to shop in retailers with video displays. Through personalized, data-driven digital signage, properly using dual screens, and using the loT, companies can maximize ROI.
Data-Driven Marketing
In business, data is king. Using data in the marketing process gives companies the ability to cater specific messages to certain target demographics. The use of data in the marketing process has major implications when used with digital signage as well.

Data-driven marketing has the potential to create personalized ads. Data taken from consumers’ past shopping purchases will determine the best product or video to display on the surrounding digital signage. Some consider this collection of data as an invasion of privacy, and while personalized digital signage ads do create some privacy issues, the future of digital signage is trending towards the personalization of the shopping experience.
Dual Screen Capability
Digital signage is a useful tool when on display in retailers, but imagine how effective it would be if there was a way to display personalized, relevant content, straight to consumers’ mobile devices. That technology exists, and ‘beacon technology’ is being used by 50 percent of the Top 100 retailers in the country. Consumers that have downloaded a store’s app can receive notifications directly from digital signage beacons during a sale or when the retailor gets new merchandise.

Beacon technology also can gather customer information and display relevant […]

By |June 6th, 2017|Blog|1 Comment

AV in the Classroom Discussion: Projectors or Smartboards?

Students at schools and universities across the country expect the latest technology to be integrated into the education process. The use of AV technology such as projectors, smartboards, and interactive whiteboards have the ability to transform the learning experience for both students and educators completely. Projectors and smartboards are both viable AV options for schools, but which one is more effective? Whether you choose to use projectors or smartboards, using a systems integrator will streamline the process.

System integrators, who specialize in bringing components into a whole and ensuring the subsystems work together, can help make the daunting process of choosing and implementing AV technology easier. Integrators look at the specific needs of individual schools and universities and choose the best technology to meet those needs. Let’s explore the similarities and differences between projectors and smartboards, and how using a system integrator can simplify choosing the correct AV technology.
Projectors vs. Smartboards?
Projectors and smartboards are both useful AV technologies with effective educational applications. Currently, projectors are being utilized in school settings across the country, and for good reason. Projectors are reasonably priced and have the capability to provide an image as large as 12.5 ft. The large images provided by projections offer benefits in larger spaces—lecture halls, student unions. Smartboards can’t compete with projectors when it comes to the size of images the technologies display.

Both projectors and smartboards have ultra-high-definition (UHD) capabilities. UHD resolution offers almost four times the pixels as regular HD, so the resolution shouldn’t be a determining factor when choosing between a projector or a smartboard. When it comes to shadows though, smartboards have a tremendous advantage over projectors. The angle and the lighting used by projectors make shadows inevitable. In a classroom […]

By |May 25th, 2017|Blog|0 Comments

Standardizing AV Technology for Multiple Locations Offer Business Benefits

The importance of our world’s dependence on technology cannot be overstated. In today’s constantly evolving marketplace, the technology we rely on is an essential part of maintaining day-to-day operations, remaining competitive, communicating with our stakeholders, training employees, and protecting the bottom line. And, for companies with multiple places, utilizing different technology in various locations can create levels of complexity.

This is particularly the case for the businesses that rely on the tech that runs their AV systems. The right AV systems can shape outsiders’ perception of your business and the ability to conduct audioconferencing and videoconferencing with other worldwide locations can be a vital part of your company’s infrastructure. For those firms with several locations, managing the complexities of AV technology across multiple offices can present challenges. Let’s look closely at the reasons your company should have a standardized AV system.
Benefits of a Standardized AV System
Standardizing your AV system provides your workers with a seamless transition from one office to another. The standardization of technology ensures employees don’t have to use additional company time to learn new processes or tasks regarding different AV systems. This standardization provides an organizational structure that improves communication and daily operations.

Eliminating transitional complications for teams isn’t the only benefit. The elimination of multiple AV systems allows your IT team to focus on one AV technology, creating a more knowledgeable IT staff. The often-frustrating task of troubleshooting technical difficulties becomes less stressful and easier if your company has a standardized AV system. IT teams can troubleshoot problems from any location using the same methods and protocol if all your business locations utilize the same AV system.
Standardized AV System Monitoring
Monitoring a standardized AV system from a central hub strengthens the infrastructure of your […]

By |May 23rd, 2017|Blog|0 Comments
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