This is the year that we put the weight of our team, our resources and our partnerships behind collaboration; A concept that is often thrown out in discussions of better employees, more productive workplaces and the most successful companies.

A word that represents so much but means so little, begging the question, what exactly is collaboration?

Not in the sense of what the dictionary or some other online source may say, but instead let’s talk about what collaboration means to our business and perhaps more importantly what collaboration should mean to your business.

Approximately 270 days a year most of us roll out of bed in the morning and take to some type of routine. Maybe your day starts with coffee and the newspaper, or maybe you jump on line and you check your Facebook page. Often we start our day by finding out what is going on in the world. Some of us start local and expand further out while others want to know about the biggest happenings.

Like clockwork, we do this day in and day out. But why do we do this?

Obviously many of us seek to stay informed. We aspire to know what is going on in our world. Being informed is a great springboard for conversation. As we walk into our offices we may pass by our coworkers, team members, a customer or supplier and we may just want to strike up a conversation.

“Hey, did you hear about the new iPhone,” or “How about those Eagles!”

This knowledge coupled with a few well-placed words is sometimes all that is needed to strike up a conversation. A dialogue of further meaning and the roots of something more; for when we couple people, information and a passion for the subject matter we have built the foundation for collaboration.

It is when we collaborate that we have the opportunity to accomplish so much more.

Tools For Better Collaboration


Much like the morning paper or Facebook, these are vehicles of expanded knowledge. We also need tools to bring the maximum benefit of our collective knowledge to our organizations.

This is where tools for collaboration come into play.

In today’s world, businesses don’t live in silos. Employees are often scattered around the world and when you add customers, suppliers and partners into the mix, putting all of the right people into the same room quickly becomes unrealistic for all but the most unique occasion.

Collaboration doesn’t solve this, tools for collaboration solve this and they are what make collaboration possible.

However, for most businesses, the tools for better collaboration aren’t the same. We can’t put a one size fits all logo and hand them out as you enter “Citizens Bank Park” instead you have to look at the goals of the organization, where people are located, what types of situation enable the most productive exchanges and then build collaboration tools to match.

Many technology companies out there want to tell you that their technology is superior and that it is the right technology for your business. In the end that is merely marketing fodder. They don’t know your business and when it comes to something as important as how your company drives productivity the last thing in the world I would want for any of my clients is for them to trust a generic message.

So Let’s Collaborate on Collaboration


We know what collaboration is supposed to be. It is supposed to be better outcomes through enabling the most from your resources. However, that is just “buzz,” the real sustenance is behind those words.

What is collaboration to your business, really?

Let’s start there, let’s better understand what that means to your business and then, and only then, let’s talk about the ways and means to get you there.

We want to build smarter business partners with better technology that drives better outcomes.

Collaboration is the start, the middle and the finish line. Let’s run the race together.



Is your company interested in better collaboration through technology? Get in touch to find out how we can help you to build a smarter more productive business.