Virtual Meeting RoomsThere are three links to collaboration through video communication – device, location, and network. For AV integrators, the days of large, and expensive room integration projects are essentially over, as clients are looking for customized video communication. They want flexible resources so that users can employ equipment, data, networks, and space as they require, without sticking to a particular user manual. AV integrators are busy churning out newer and better video communication experiences as the old stand-by fails to impress or meet the demands of a variety of consumers, including the ad world, law offices, virtual office environments, and entertainment galleries.

The future belongs to those who are willing to modify and offer products and services that will allow clients to quickly and easily drop into a meeting room through a simple text or email link. Microsoft Lync is already offering such meeting environments. And it only makes sense that integrators who are paying attention to these trends and agile enough to adopt and adapt to the changing times and replace dedicated systems with cloud-based systems are the ones who will stay ahead of competition. Let’s talk about why that matters.

Flexibile Consumption – The Changing Face of Video Communication

Equipment, data centers, user-licenses, and endless training sessions – these are components of traditional video integration room projects. But it’s time to look beyond these. It’s time to introduce flexible consumption to video communication.

What is flexible consumption? The premise is simple – customer is king. They have the power and choice to use the video solution that specifically meets their needs. Investments in large equipment isn’t necessary when intelligent building technology, distance learning, IP visual communications, digital signage, unified communications, cloud videoconferencing, service, and maintenance can be utilized.  These are some of the techniques deployed by the top 50 system integrators in the U.S. and Canada.

Here are some of the advantages of flexible consumption:

  • Data based decision-making. Specific data is required by AV integrators to understand the needs of their clients and respond to them in real time. How is that possible? Cloud services may hold the answer. All big data is stored in the cloud and integrated analytics help to assess the situation and aid in better decision-making.
  • Flexibility of usage. Enterprises aren’t interested in sinking business capital into unnecessary ports and subscriptions. With this in mind, AV integrators are now focusing on flexible consumption of video data according to monthly usage requirements and, thereby broadening the scope for optimal resource utility.
  • Lowering the cost of equipment purchase. Building bridges for collaboration, and purchasing the right equipment and network is a huge undertaking for the tech manager who is also feeling the purse strings draw tight just as the creative vision expands. Resolving the budget issue by upgrading systems to integrate with cloud-based video communication systems can create easy accessibility with minimal expense.

Mobile Video Communication – Welcoming Cloud Based Private Meeting Rooms

A cloud-based video conferencing system is easily defined: it doesn’t require any hardware and it’s often used by small to midsize businesses for cost-effective video collaboration. In addition, a cloud-based system can support both 2D and 3D video broadcasting. With the help of cloud-based systems things like mobile calls, VOIP, and other types of video calling can be integrated into video conferences. Another advantage of using a cloud-based system is that clients can archive conversations and use them for future reference. For training purposes and/or simply to retain an archive of conversation about a specific project or campaign, that’s a pretty powerful capability.

The practical implementation of cloud encompasses the following benefits:

  • One click join and host options for meetings
  • Email invites for participants
  • Customer support available
  • Integration with contacts in phone or Microsoft Lync or Skype
  • Schedule meetings anytime, and from anywhere
  • Works independently, without regard to location or device

Virtual Meeting Rooms –The Future of Video Conferencing

Video conferencing dynamics have been revolutionized with cloud-based apps, and the sooner AV integrators bring the changes to the businesses they serve, the more benefit they’ll deliver to their customers and the more profitable they’ll become. Enterprises are already seeing the light, and realizing that virtual meeting rooms are offering a much more effective way to collaborate and empower teams and serve clients worldwide. Not only this, we have seen company culture undergo positive growth since the inception of cloud-based video collaboration, as opposed to the use of old online meetings. The future of video conferencing continues to transform before our eyes and the use of virtual meeting rooms is just one more component of that changing landscape.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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