-Video Collaboration Does in Fact Boost Productivity Increasing productivity is a top concern for almost all businesses. A Google search for “increase workplace productivity” returns nearly 40 million results. Many of these are suggestions for ways companies can enhance their productivity—some of them may work, but many have not proven successful.

Incorporating video collaboration has proven to be a successful tactic for increasing workplace productivity, according to a survey published by Lifesize, a global provider of audio, web and video conferencing technology. Video collaboration between employees offers a range of benefits that can lead to improvements across the organization.

Survey Findings

The Lifesize survey respondents provided some interesting and potentially useful results:

  • More than 99 percent of users reported that video conferencing helped them build better relationships inside and outside of their companies.
  • 7 percent of users said it was easier to communicate their points effectively when they could see the person they were talking to on video.
  • 7 percent of users reported increased work productivity and an improved work-life balance when they used video collaboration to work remotely.

These findings should put an end to concerns that allowing employees to use video collaboration in their work will damage productivity. The opposite is true: video collaboration leads to increased productivity in the workforce and greater employee satisfaction.

Benefits of Video Collaboration

There are many advantages to allowing employees to collaborate via video, but perhaps the most important is the exchange of nonverbal communication. Nonverbal cues are some of the most powerful tools in human communication, but they can’t be used when the people who are communicating can’t see each other. Video collaboration allows employees in separate locations to communicate more effectively by making it possible for them pick up on the nonverbal signals that accompany the conversations.

Video collaboration in the workforce supports flexibility in work schedules and working conditions. Employees to work remotely but still be a major part of their office teams—attending workplace meetings via video conferencing and absorbing and sharing information with their team members or managers. Even employees who work mostly in the office can benefit from using video collaboration when they need a flexible schedule to meet some new challenge at home (e.g., the birth of a child or death of a family member).

The ability for remote employees to participate in group meetings can increase the ease of group tasks—and the efficiency of group work—considerably. Phone conferencing for remote users only allows for partial communication between them and the group; video conferencing solves that issue. A remote team member not only communicates his or her ideas more effectively via video but also feels more like a part of the team, which leads to improved morale.

Allowing employees to work remotely via video collaboration can also reduce the time needed to complete tasks. If a worker must be in one place to finish a part of a project but also needs to remain informed or relay information regarding another part of the project, video communication makes this easily to do.

Video collaboration also improves workplace productivity by maintaining contact with specialists. Employees that have specific information are sometimes needed to solve problems quickly, and businesses that don’t want to wait for them to travel can contact them via video and have them talk the team through the problem-solving process.

Usage of video collaboration in the workplace is growing as more and more companies see the benefits. The results of the Lifesize survey—and others like it—will make businesses take a second look and consider employing this technology to boost workplace productivity and improve employee morale.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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