The Value and Demand for Room-Based Videoconferencing Continues to GrowAs businesses invest more in the globally-connected workforce, it’s not uncommon to find more organizations with employees in multiple locations scattered across the world. As such, videoconferencing solutions that streamline real-time communications between teams of employees, independent contractors, and managers have never been more-in-demand. While traditional desktop-based videoconferencing has been the linchpin of online business collaboration for years, small to midsize businesses (SMBs) and large enterprise organizations alike, have recently begun turning to room-based conferencing solutions for more cost-effective, intuitive, and streamlined collaboration.

A Global Shift Toward Videoconferencing

A recent survey by Wainhouse Resource of Duxbury, Massachusetts found that of 4,700 end users of videoconferencing surveyed, 94 percent believe that the biggest benefit of the technology was increased efficiency and productivity throughout their organizations. On top of that, because video calls typically have a defined start- and end-time, 88 percent reported that discussions were also impacted in a positive way, tending to be more focused and less littered with chitchat. As videoconferencing continues to prove its benefits to connected-businesses, more are looking to adopt the technology in 2016.

The Benefit of Face-to-Face Interaction

While conference calls are great, there is so much lacking in a conversation when you can’t see the other participants—especially when there are 50 or 60 of them. Beyond being able to hold employees accountable (no more sleeping in teleconferences for you!), the connection that co-workers and customers gain from face-to-face interaction is often strengthened by visual cues and nonverbal communication. There’s nothing worse than the silence on the other end of the line after pitching your boss or client a new idea, waiting to hear whether they’re on board or think you’ve just said the stupidest thing they’ve ever heard. At least with videoconferencing you can gauge expressions and body language before they even respond.

Room System Deployments Are Up

While videoconferencing solutions range from cloud-based to desktop/mobile applications, room-based videoconferencing systems are seeing the most explosive growth in adoption. A Nemertes survey cited by nojitter.com saw half of the participants report that they are increasing the number of room systems in their organizations as a result of growing demand and utilization by managers and employees.

On the outside, these room-based videoconferencing solutions will appear as a simple flat-screen TV. Under the hood, however, they are powerful computing platforms that contain custom communication/collaboration software, as well as an embedded high-resolution camera. Many find that this all-in-one approach is far more manageable than deploying software across multiple desktops and devices, and much more conservative in terms bandwidth-usage.

Is Room-Based Videoconferencing for You?

The biggest factor turning companies away from room-based videoconferencing in the past has been the price. Three-screen, high-quality telepresence suites with eye-tracking cameras, directional microphones, and all the bells and whistles can run up to $300,000–much too expensive for many SMB and even a bit pricey for most enterprise-level businesses.

Fortunately, as technology has advanced, businesses now have the option to purchase a decent system for less than $2,000. For upgrades that include multiple screens with HD capabilities, more advanced motorized cameras, and speaker-recognition technology, businesses can expect to pay anywhere between $8,000 to $18,000.

Of course, some will argue that the static nature of a room system is limiting and that finding a room to dedicate solely to videoconferencing just isn’t on their list of to-dos. Nevertheless, plenty believe that managing a singular piece of hardware vs. software on multiple platforms is well-worth the dedicated space. Add to that the decreased strain on bandwidth, and you too might agree that the benefits of room-based conferencing far outweigh the few disadvantages.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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