Sales Slumping? Web Conferencing Can HelpFor B2B businesses, time is money, and deploying the right tech for your business can mean more of both. Time wasted doing tasks better left to advanced applications means time lost nurturing leads and closing deals. Investing in web conferencing tools can change that, leaving you time and resources to better run your business – and generate higher sales while doing it.

Distinguish Video from Web Conferencing

By now, most B2B businesses understand how video conferencing can provide more employee mobility and better communication, but incorporating web conferencing not only allows better communication among employees, it can significantly improve sales.

In a web conference, users share content through the Internet, generally using audio and visual effects; its purpose isn’t peer-to-peer interactions, which are crucial for B2C companies. Think of it this way: A video conference allows you to look someone in the eye; a web conference lets you look through the same eye at the same content – a powerful tool if used well.

Web Conferencing to Boost Sales

Web conferencing involves screen sharing and co-browsing platforms, both of which facilitate better engagement – and better engagement organically leads to higher revenues. Screen sharing allows an observer to keep tabs on multiple screens at once, letting users see each other’s actions in real-time. Co-browsing – another element of web conferencing – enables teams to navigate the Internet at the same time, showing multiple individuals the same screen as they research. Use of co-browsing increases collaboration among teams, and there is no room for miscommunications relative to websites. Both of these functions mean better clarity and a shortened sales funnel.

Investing in technology that will lead to better quality leads means stronger sales. In fact, early tech adopters have a 50 percent stronger sales rate. Some of these technologies – like marketing automation and content management platforms – are used exclusively by marketing to generate top-of-the-funnel awareness of the product line, but others facilitate mid-to-late stage sales conversations. Web conferencing can help your B2B business make more efficient and effective connections with today’s shrewd buyers.

Start Web Conferencing Now

At its most basic, web conferencing can help increase sales by letting B2B companies create seminars, offer demonstrations, and record important meetings. For the B2B market, web conferencing offers a plethora of pros and few cons. According to research at Aberdeen Group, agent utilization, sales performance, and customer retention all increased when businesses incorporated screen sharing and co-browsing into their conferences.

Streamline Your Time Investment, Save Money, and Increase Sales

Web conferencing effectively cuts out time-wasters such as meeting-member commutes and minutes squandered by the lack of innovative, multitasking technologies, but it also helps sales teams better understand their buyers’ business challenges, map their products and services to those business challenges, and personalize their sales conversations. Just like the rest of your employees, sales teams need to be able to do their job on any screen, anytime, anywhere.

Web conferencing helps give life to your story. And as the research showed “It’s one thing to show-and-tell a potential buyer all about your product features, advantages, and benefits; top-performing organizations leverage their web conferencing tools to let the prospect actually experience their product.”

Allowing both the seller and buyer a consistent web conference experience in any environment pays off for both companies and those looking to make a purchase. Web conferencing maximizes time, increases ROI, and is quickly replacing alternative communication methods due to its affordability and efficiency. Integrating web conferencing into your B2B business model can increase sales, decrease costs, and reshape your sales team’s daily existence.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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