Digital signage can make the business of attracting and enticing customers easier than ever. While it’s a given that moving, interactive ads capture attention more than static ads, measuring the impact and effectiveness of those interactive ads is difficult. Until now. Smart beacons can make all the difference in taking digital signage to the next level by allowing retailers to connect the dots between digital display, conversions, and sales.
Here’s a scenario: Imagine a customer walking by a digital sign that contains information about a store they already frequent. If the shopper has the enabled app on their phone, a smart beacon can then push information about that store directly to the customers’ mobile device. Pretty cool, isn’t it?
Better than cool, it’s effective. A recent Deloitte study showed that consumers who use digital technology in store convert at a rate 20 percent higher than other shoppers. That’s why smart retailers are using beacons to display relevant messaging about a sale or product in which the consumer might be interested. Stores could also collect customer data, with permission of course, and serve targeted messaging and ads to individual consumers.
The Clear Advantage of Beacons and Digital Signage
The use of digital signage and beacons doesn’t just benefit business, it benefits consumers as well. With the use of beacons, consumers are presented with real-time information about products, sales, and even number of products in stock. While beacons and digital signage might seem like a relatively new marketing strategy, it’s more common than you think.
According to a survey by SumoHeavy, 62 percent of purchasers use mobile devices to help in their purchasing process, including in-person shopping. While the usage of the device may vary—checking for coupons or researching a product, for […]