Making Mobile Part Of Your Video StrategyMobile as part of your video strategy not yet at the top of your list? It should be! Let’s start with some interesting stats revealed by Cisco’s Global Mobile Data Traffic Forecast. They predict that by the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth and more than two-thirds of the global mobile data traffic will be contributed by video by 2018. Now, if you do the math, you will see how increasingly important it is to consider the popularity of mobile technology before rolling out your video strategy.

Various studies have shown that most mobile users prefer to watch videos rather than view images or read content. And while not all consumers of content prefer video, a large part of your audience (read that prospects and customers) do, so it’s just good business sense to serve up content in a variety of iterations, designed to suit the preferences of many.

As such, we’re firm believers that developing a mobile video strategy should be an important part of your integrated marketing plan.

Why make mobile a part of your video strategy?

Given the current market estimates and the rising popularity of mobile devices, it is evident that capturing the attention of the audience through mobile-compatible videos will become one of the key strategies for smart marketers. In fact, Cisco, Polycom, and Lifesize are all offering easy mobile integration into their hardware solutions for this purpose. But how do you go about it?

Mobile Video Strategy – Points to look out for

  • Create videos that resonate with your audience. Take care about using proper graphics, visuals and background music to send out a well-structured, coherent, and creative message to your audience.
  • Storytelling is a great way to entice your audience and get them interested in your brand. Use creative videos to tell your brand’s story in an engaging manner.
  • Format your video considering the various types of screens on which it might be viewed.
  • Make sure that the tried and tested video streaming websites like YouTube can be downloaded and are well-displayed on the mobile screen you are targeting. At the very least, you should embed the video on your mobile website if the entire video can’t be streamed.
  • There are a number of video apps which can be downloaded on mobile. All you need to do is make your video compatible with all those apps so that the reach of your video doesn’t stop only with YouTube.  Brightcove, for example, is a service that helps business geeks incorporate mobile video in their marketing strategy and is definitely worth checking out.
  • You can also save marketing dollars with your video strategy. One example is using animation as an alternative to video featuring live talent from time to time. Not only does that change things up for your viewing audience, it can be help make your video budget go further. Check out tools like Animoto or Powtoon, which allow you to create professional-looking animated videos without needing any professional help.

Today the global mobile environment is growing at a rapid pace, which requires marketers to take the mobile-friendly route to build their brands and to generate engagement. Considering that most of today’s online audience prefers to consume content through visually-attractive means like videos, integrating mobile into your video strategy is sure to create a winning marketing formula for your business.  Where are you on the video front? Have you started incorporating video into what you’re doing? If not, is it on your horizon for the coming year? We’d love to hear your thoughts on this.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

photo credit: Slanted Publishers via photopin cc