Dig It! The Secrets of SoilHistorically, the importance of visual images as means of communication has been long emphasized by psychologists – we see before we read. Perhaps this can explain our addiction to screens – smartphone, tablets, PC notebook or desktop, TV, LEDs, movie theaters, and so on. The visual communication sector capitalizes on this addiction by creating visual ad campaigns that can be hammered into the minds of the audience in a fairly effortless manner. We may forget the words contained in a campaign, but we remember what we have seen. This is the power that has been vested in digital signage – the power to captivate and produce a certain long-term effect. Not only are signage companies trying out ways to utilize this power but they are doing so in many creative ways, and with that, the digital signage industry has truly come of age.

Digital signage in retail space

Engaging the customer is important in a retail environment. And, digital signage has been doing that for a fairly long time. Today, however, with the advent of technology, things have changed. Some basics apply when it comes to signage, including the fact that your signage should appear in an area where customers will notice it and you should spend a fair amount of time researching what the “sweet spot” for the signage is. In addition, your content and how you work around it is what makes all the difference. A well-designed display with nicely-crafted graphics, HD images, smooth motion, and captivating content is sure to grab eyeballs while, conversely, a poorly designed and executed display might get zero attention.

But that’s not all. New things are taking place in the world of digital advertisement and some of them include video and other rich media. As such, video screens are being adopted like never before. Video displays in the form of innovative walls, traditional billboards, or multi-display signage are increasingly finding popularity in public spaces such as stores, stations, supermarkets, or commercial areas, where visibility is high. This is why digital video brand advertising solutions are rising in demand. Since unifying content, screens, and data fragmentation works at influencing and engaging customers, videos should be created and integrated in a way they can justify the whole purpose of the ad and/or display experience and not just for the sake of adding to them.

Video screens in office environments

Digital projection has entered the corporate sector where it is being heavily utilized for advertising campaigns. Not only this, video displays adds an edge to the brand quotient of any business. Imagine clients walking into an office with LED and HDTVs serving up the organization’s objectives, aims and goals in interesting ways and/or featuring projects, team members and other things that can paint a compelling, warm, human side of the brand. This innovative use of video can go a long way toward increasing engagement and making customers feel good about interacting with a brand and isn’t that what we’re all looking for when it comes to the vendors we choose to do business with?

Curved or Flat?

Currently there has been quite a debate on the use of curved screens in the office environment. According to a study by CNET, the effect and degree of immersive experience depends on where or how the viewer is positioned, which of course only makes sense. Curved screens may be viewed as the hot new thing, but generally speaking, flat screens are deemed better in office environments as they result in less distortion of images. So when you’re considering what kind of equipment you want to use, keep that in mind. It’s always about them – not you, and all about affording the very best viewing experience for the customer or audience.

In the not too distant future, what we feed to video screens will likely change in a big way. According to a recent article, airlines are in the early stages of considering replacing plane windows with huge OLED screens, touchscreens, and video feeds of external environment.  We’re seeing interactive video screens in public places and video and the experiences it provides is become more and more entrenched in our daily lives.

What do you think about the rise of video in today’s world, both from a retail and a corporate standpoint? Are you using video yet as a tactic to reach and connect with your customers? If not, do you see that in your near future? We’d love to hear your thoughts.

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