StudioThe eyes aren’t just “the windows to our souls,” they are also the gateway to our minds. Studies have shown that 90 percent of the information transmitted to the brain is non-verbal, and 70 percent of all human sensory receptors are in the eyes. This explains why we remember things that we’ve seen much better than things we’ve read or heard. It also explains why social media posts with images and videos get so much more attention than posts that don’t.

That said, technology today has surpassed our human visual abilities. The human eye needs to see images at 18 to 26 frames per second (fps) to register a video as continuous motion. Less than that looks like a series of static images rather than a fluid video. Digital cameras now record at 48 to 120 fps and higher. The better the quality of the video, the more naturally our eyes can take in the information, and the more information we will retain in the end. Of course, as technology advances, so do our expectations, and because we have been so spoiled from a visual perspective, poor video quality in a videoconference may lead a viewer to equate the overall videoconference as “poor quality” – even the spoken and/or written content.

The HD Viewing Experience

Most of us love what high definition brings to our viewing experience, but what qualifies it as high definition is often a mystery. HD means having up to 5 times more pixels than Standard Definition, resulting in a more detailed and sharper image. With the addition of HD, gone are distracting blurs and pixilation that draw you away from the immersive experience.

Clarity, crispness, and richness of color make for a highly incorporative experience, increasing our engagement with the image or video. With our eyes completely immersed, our brain follows and is captivated. A more enriching visual experience ups the level of understanding, and ups the level of attention, because we are naturally predisposed to feel attracted to good quality visual stimulation.

The Importance of Images in Online Communications

We gravitate toward authentic, believable pictures and videos to communicate our thoughts and exchange ideas. HD visuals are so much more effective in communicating information because high quality images provide a more collaborative atmosphere. When our mind becomes a part of the story, we are more likely to retain the knowledge we are receiving.

Consider what crisp and lifelike images during online communications mean for you:

  • Social media posts with visuals receive 94% more activity than those without.
  • Sixty-four percent of consumers consider detailed images to be more influential than product information alone.
  • Images express ideas quickly, giving the viewer valuable information in as little time as possible.
  • Visual content is easily sharable.
  • In 2014, businesses who advertised with HD quality images and videos saw an average of 12 percent growth in online traffic.
  • Consumers are 60 percent more likely to click on a business whose image appears in the search results.

Advances in technology have always been about making life easier for the end user. This is evident in the field of visual technology. Advancements being made in picture quality are providing the most lifelike visual experience possible. Achieving a sense of realism through high definition images and videos gives the viewer the fastest and most interactive way to receive and retain information. Your online video is literally the face you show to the world; make sure it’s coming in crisp and clear.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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