We tend to think of UX, or user experience, as a new phenomenon tied to the digital age. However, user experience has long been a driver of design. For example, more than sixty years ago, industrial designer Henry Dreyfuss wrote Designing for People, a classic design text that has had profound impact on the methodologies of design.

“When the point of contact between the product and the people becomes a point of friction, then the [designer] has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient – or just plain happier – by contact with the product, then the designer has succeeded,” states Dreyfuss in Designing for People. Dreyfuss describes many of the methods that UX designers employ today to understand and design for user needs.

User experience and the ideal customer journey have less to do with a device or screen and more to do with a user’s ability to interact with a product easily—be it through digital signage or real-world experience. When what connects the customer to your product or service causes friction, it’s a design failure that likely means a lost sale. When consumers feel comfortable because of a positive experience, they are simply more eager to make a purchase. It’s the same as it was sixty years ago; great user experience is the key to business success.

Leverage Interactive Tech for Positive UX

Interactive technology is how users access your product or service. Regardless of how well your product or service performs, great UX must drive your customers to its use or purchase. Interactive technology designed with the user in mind can transform the customer journey— taking your business to a whole new level.

Create memorable experiences that will keep your customers coming back by making their access to your business streamlined and user-friendly. Here are five ways to integrate interactive technology into your business.

  • Size Matters. Regardless of your feelings about the iPhone Plus, it was a hit in the market because it filled a need. People wanted a screen that was big enough to see, but small enough to use as a phone. Consider how your screen size suits users. Readability is crucial; fonts and text should be easy to read (avoid anything that looks like italics or cursive), and make sure the contrast isn’t jarring.
  • Follow the KISS Principle. Keep It Simple, Stupid – an acronym for the ages. The KISS principle has been used for everything from speaking a foreign language to gymnastic routines. But it’s extremely critical for positive user experiences because the users are the ones who lose out when it’s too complicated. Design a user interface that is simple, intuitive, and enjoyable for your customers.
  • Easy to Follow Navigation. The quickest way to lose customers when they engage with your interactive technology is to confuse them. Finding product information should not be an Easter egg hunt. Though it has its critics, sticky navigation tends to win among users. As users scroll, navigation is stuck in place. There’s not much worse than having to scroll to the top of a long page to navigate to another on the site. If your interactive tech uses a scroll, sticky navigation is a must.
  • Users Must Control the Sound. Maybe there is something worse than the long scroll back – the loud pop-up response a customer feels unable to stop or control. Be sure to design your interactive sign or other technology in such a way that users can control the auditory functions.
  • Feel the Need for Speed. You can have the most beautiful, user-centric design for your interactive tech, but if it’s slow, it won’t matter. Customers expect speed when they navigate any technology, especially a technology asking them to do something – make a purchase, donate, or offer an email. Ensure your network speed doesn’t inhibit the customer experience.

Consider User Experience First

Designers and the businesses who employ them are extremely enthusiastic about what they do. They must separate their passion from what the average user desires and keep customers at the center of the design. The types of signs might have changed, but creating a positive customer journey is the same: Make customers happy with the great experience, and your business will grow organically as a result.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

Photo Credit: ericwilson2214 Flickr via Compfight cc