Five Reasons to Eliminate Conference CallsConferencing technology remains popular and is used by numerous organizations and corporate businesses. With a simple click of a button, you can host and attend meetings from anywhere, anytime. As telecalling is incredibly affordable and backed by additional advancements in AV technology, conference calls help to yield better business results. So, what’s not to like?

Actually, quite a bit; from lack of attention from attendees to technological disruptions, numerous things can hamper the quality of your meeting. And many today argue that conference calling is not always the best way to communicate.

Here are five reasons why.

  1. Building trust. Conference communication lacks the depth and warmth of in-person meetings. Therefore, it is detrimental to building a trusting, influential relationship. The changes in your tone, eye contact, the pauses between your words, the hint of a smile or frown, and other body language work as subtle communication channels carrying emotional information. There is no way you can translate or communicate these cues through conference calls; therefore you fail to make deep connections with people.
  2. Time differences. Scheduling an international conference call is challenging when time differences come into play. When it is a busy Los Angeles Monday morning, your associate in India is getting ready to call it a night. This forces some attendees to stay at the office beyond normal business hours. Now, you may argue that with smartphones, laptops, and other WiFi technology, attendees can now take calls from anywhere they may be. While it is true, there are chances of interruptions and participants are more likely to miss information, resulting in awkward meetings with less than optimum outcomes.
  3. Conference calls get loud. This is especially true when you are having a conference call with a larger group of people (i.e. 30+ people). With people’s mobile phones ringing, co-workers chatting, and other background noise, the call is bound to get noisy. Though you can mute and unmute lines when not speaking, that only makes things more confusing.
  4. Issues with connectivity. “Can you hear me now?” How often have you used this line? Audio quality is key to a successful conference call. Lost connections, disruptions, and choppy quality is detrimental to any meeting. The risk and complexity of using conference calls is even higher as attendees use a mix of VoIP lines, Wi-Fi, smartphones, and more.
  5. Absence of visuals. With teleconferencing this is a major drawback, especially with larger groups. You are left clueless as to who’s talking, hampering the flow of conversation. And with the lost visual body language cues, you are not sure if people are interested in what you’re saying, when to pause, or if a question is directed at you.

One key component of influencing people is the ability to build relationships. Building trust is essential to relationships, and teleconferencing is not as effective as video conferencing for today’s modern businesses.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

Photo Credit: craig1black via Compfight cc