The marriage of the Internet and personal devices like phones and tablets has forever changed how businesses run, and digital signage has evolved right along with them. There is now nothing you can do on a smartphone you can’t do on a digital sign. At first thought to be a casualty of the second screen phenomenon, the digital signage industry has instead evolved into a growth industry and is embracing the technological advances the cloud has now made available.
The Union of IoT and the Growth of Devices
Fueled in part by the Internet and in part by the ease with which they allow networking, our reliance on personal devices seems to only be growing stronger, especially as the Internet of Things evolves.
The Internet of Things, or IoT, enables physical objects to speak to one another, and it has the potential to change every area of communication by making it more personalized and up to date, and digital signage is no exception. The IoT allows information sharing to be customized to whatever the handler chooses, and it can adjust based on the preferences of the customer viewing it.
Cisco calls it The Internet of Everything (IoE) and estimates this technology will explode from 13 billion connections to 50 billion in the next ten years. This increase in connection will make more real-time data available for consumers to analyze and interact with. Digital signs have the potential to be the most powerful customer-facing tool for retailers to leverage because it offers real-time customization and maximizes profits.
How Organizations Can Leverage Digital Signage
Digital signs—from tablets and kiosks to airport schedules—are driven by powerful visual communications software platform. They leverage data coming from multiple sources and deliver customized consumer experiences.
And people notice them. One study revealed more than half of all Americans purchased products or services due to the appeal of digital advertising. Here are a few ideas for how to leverage digital signage and the IoT in your business:
- Integrated cameras can deliver live images to consumers, in real time.
- Heat-mapping technology can detect high-traffic areas and alter what is being advertised or how it is being advertised.
- Beacon technology—a proximity-based communication solution—uses Bluetooth to let retailers provide targeted discounts and information to customers.
- Intuitive touchscreen navigation gives customers pertinent, personalized content. It enables users to monitor inventory and communicate with others via video conferencing. This technology can be used between associates or as a way for customers to locate products in a store.
- Customer demographics can be collected and used to provide relevant product recommendations.
Smart mirror technology adds a new level of engagement to retail. It can detect skin composition for customers at a cosmetics counter. The user is then provided with solutions to solve problems or options to best enhance their appearance. Consumers can even log in to view daily tips personalized for them.
Where and How it’s Being Used Today
Digital signs offer real time audio-video data, from weather and news to pricing and transportation schedules. Many industries are already successfully capitalizing on the marriage of the IoT and digital signage right now:
- Manufacturing companies use digital signs in factories to communicate real-time updates to employees.
- Emergency notification systems now reroute people away from danger.
- Fast food restaurants use digital signs for inventory, advertising, and to include data such as weather, demographics, and customer preferences.
- More specifically, the Swedish Subway uses digital signs activated by wind pressure to exchange information with customers using their mobile apps, Apple iBeacons, and digital screens.
- Gartner has used this technology to advance medical devices, as well as factory automation sensors in robotics, agriculture, transportation, water distribution, and electrical transmissions.
Chances are, your business can profit by combining the power of the IoT and digital signage. The adoption of digital signage and the explosive growth of IoT work to fuel each other’s expansion. Consider how your employees and customers could benefit from real-time, interactive information, and don’t be afraid to use examples from other industries to propel your business into the next chapter of communication.
At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.