Digital Signage In Case of Emergency, Do Not Break GlassDigital signage is becoming increasingly common everywhere you go. These digital displays can be used to inform, warn, motivate, and influence. They provide a perfect opportunity to efficiently relay information to a wide audience. The technology has applications across virtually every industry, from government to corporate businesses, as well as public institutions such as universities, transit systems, and hospitals. With digital signage becoming more and more affordable it is now used everywhere from airports to banks and libraries to highways.

Digital signage has proven to be incredibly valuable in its application as an emergency communication tool. Broadcasting messages placed in strategic locations and in an effective way can alert a large number of people to potential dangers, such as extreme weather conditions, or public safety issues.

The benefits of digital signage are clear—fully customizable screens that can transmit breaking news in real-time. It is important you have a clear strategy in place for emergencies to ensure the information gets across quickly and efficiently. Here are some tips for making sure your digital signage strategies run smoothly.

Define Leadership and Assign Responsibilities
Before establishing any plan of action, your organization needs to decide who is in charge of the digital signage alerts and exactly what their role is. The person in charge will need to coordinate efforts with other personnel, for example school leaders or store managers, to go over any action plan in case of emergency. They should be able to take control of any emergency situation, making sure to keep the information on the panels up to date and even leading people to safety, if necessary.

Have a Contingency Plan
Even if you have someone in charge and a solid set of guidelines to follow, in the event of an emergency it is likely things won’t go according to plan. The leader may be on vacation or home sick that day, and won’t be able to take control of the digital signage. Make sure there are other employees who are trained on the equipment and the protocols in the event the primary employee is unavailable. Whether it’s a fire alarm or tornado warning, it never hurts to have multiple people trained on how to take charge.


Ensure Visibility
There are two factors to consider when making sure your message is visible. First, are the panels placed in the best location possible? Digital signs should always be in high-traffic areas. This is even more urgent in the case of an emergency, so people will be sure to see it and can alert others if possible. Secondly, make your message strong. If you tend to use neutral colors in messaging, like greys and blacks, use text that is red or orange or some other bright color. Have the message flash or contain some type of movement in an effort to catch the attention of passers-by. This is especially important since, if your sign is in a high-traffic area, people may be used to seeing it and therefor won’t pay attention. In the case of warnings, it needs to be different than usual, flashy, and the message needs to be very clear and specific, so people know exactly what’s going on and what needs to be done.

Act Fast
Hesitation is very dangerous in life or death situations. Don’t assume your company can put off having a strategy in place for digital signs in an emergency, since anything can happen on any day. Be sure to have procedures in place so that as soon as anything occurs, such as a weather warning or a public danger announcement, you can immediately alert staff and anyone else who might be in your building. Be prepared today and safe tomorrow.

These steps may seem intuitive, but they are vital in assuring digital signage is being used in the best way by your organization in the case of an emergency. While digital signage technology is useful in so many ways in myriad industries, its true value lies in being able to harness its effectiveness to save lives.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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