Bring Digital Signage to Your Fleet of Company VehiclesBranding your businesses fleet of vehicles, no matter their number, is one of the most effective ways of promoting your business. It becomes even more effective if you graduate to on-vehicle digital signage. Adding digital signage to your vehicle fleet greatly enhances your efforts to improve brand recognition and recall, helps you gain eyeballs for your brand messaging, and broadens your overall advertising campaign strategy.

Leverage the Benefits of Vehicle-Based Advertising and Digital Signage

Literal mobile marketing. The concept of advertising on vehicles has been around for decades. Over the last few years, the trend of using of vinyl wraps allowed companies to turn vehicles into a literal mobile marketing strategy. Studies have shown that roadside digital billboards have a huge impact on consumer engagement and message retention. And the same possibilities are being explored today as more and more organizations add on-vehicle digital branding to their marketing campaigns.

The latest digital technology. Vehicle-mounted digital signage offers many of the advantages of place-based digital signage. Unlike static vehicle branding, the branding possibilities with on-vehicle digital signage are endless. From videos, to interactive screens, to geolocation technology, companies are now incorporating a wide range of new technologies into their vehicle branding strategies, resulting in more creative and eye-catching campaigns.

Local advertising opportunities. Digital signage on business trucks and cars is also a powerful “local advertising” option. The visual graphics and eye-catching motion of digital signage allow potential customers to recall the brand or website that you are promoting, even at a later stage.

Like any technology, its usage isn’t foolproof. Vehicle based digital signage should be continually updated and monitored in order to be effective, and the content you create should be of the highest quality, as well as visually interesting, in order to provide the desired impact. That said, it’s a trend that’s catching on, and will only be improving as the technology required for the digital signage industry continues to evolve. Let’s look at a few of the pros and cons of embracing a mobile digital signage strategy for your organization.

The Pros and Cons of On-Vehicle Digital Signage

Pros:

  • Dynamic, eye-catching, real-time advertising opportunities.
  • Allows for real-time content updates and targeted marketing opportunities, especially useful for local advertising.
  • The potential exists for high consumer engagement and brand messaging recall.
  • Captive audience, especially in high traffic and high density cities where commuters spend time on buy, slow moving highways and other traffic arteries.
  • Geo-Zoning for better targeting.
  • Day or Week Parting to reach specific campaign goals.

Cons:

  • There are definitely challenges with extreme temperature and weather issues, such as high winds, snow and rain, as well as dust, moisture, and extreme sunlight.
  • Regulatory issues could pose a problem. Be sure to double check in your area before investing.
  • High upfront costs could be a problem for small to mid-sized companies.

Overall, the quality of digital signage is high and its demand is on the rise. And vehicle branding opens digital signage to more versatile uses, such as sporting events, community festivals, concerts, parades, or other local activities. Digital signage-equipped vehicles offer an excellent way for your company to engage with more viewers, and the mobile nature of these ads helps your message reach your target audience faster.

If you want to reap the benefits of out-of-home advertising for your brand, on-vehicle digital signage is a great choice.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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