How Big Data is Changing the UC LandscapeThe field of Big Data and Analytics grows simultaneously more advanced and more accessible every day. Most industries are finding great potential in its offerings. Unfortunately, as avenues for data collection continue to multiply, it’s hard to keep track of all of them at one time. Unified Communications (UC) technology is just one of those avenues, and too many solutions providers are failing to apply proper analytics to the data it generates. Those that do, however, are setting the pace for Big Data UC standards and reaping the benefits that come with it.

Reporting That Leads to Operational Efficiency

Texas-based VOSS is an example of a company that has adopted an analytics-facing focus, which allows their UC users to check out analytics reports on their systems and subsequently focus on better operational efficiency. What VOSS has found is that when an enterprise at large can analyze internal user data, small trends show up in reports that might not have been obvious otherwise. For example, usage data may inform a company about software tools provided to employees that are being either over or under-utilized. This knowledge helps the organization make better business decisions about which software licenses to renew or drop for specific users.

It can be helpful to look at productivity levels when implementing new solutions. Introducing too many new tools at once can be overwhelming for employees and make them less productive, which defeats the purpose of UC solutions in the first place. On top of that, by looking at correlations between tool selection, usage, and productivity, managers can begin to see what works best and start offering only necessary tools and bolstering worker productivity.

Complete Communications that Improve Collaboration

The point of UC is essentially to break down walls. Walls that your teams may not have even known existed. By bringing the good ideas and information that comes from water-cooler banter to the rest of the company, employees may be better informed on internal operations. Esna CEO Mohammad Nezarati cites one particular example, “If I work a lot with IBM, it may be interesting for me to know that somebody else is meeting with people from IBM,” he says. “I may want to reach out to them and say, ‘I see you’ve met with IBM. Tell me about that.’ It’s socializing people’s activities within an organization and in a much more natural way, because that person may not naturally think about sharing what they’ve done.”

Better Troubleshooting and Security

Voice analytics in the modern era can bolster an organization’s security against spam and fraud. Reports can provide network and user profiling by looking at the number of calls, call durations, and origin of calls. These same reports can help predict attacks.

Another benefit of Big Data utilization in UC is troubleshooting after a problem arises. For example, if just one of your locations is suffering from a set of problems, while the rest of your sites are running essentially the same systems with the same configuration, you can compare operational data sets with sets from the afflicted location. Then, by working backward from the trends that stick out, you can find the proverbial “needle in the haystack” with minimal effort.

Big Data is not the answer to every business’s problems. Nevertheless, Big Data is changing the UC landscape, and those that fail to adopt will soon find themselves scrambling to catch up with their competitors.

At Advanced AV we empower live meetings and remote collaboration by deploying the technology that helps your organization connect, communicate and engage with its customers, employees and stakeholders. Connect with us to find out more about how Advanced AV can help you achieve your business and technology goals.

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