The Internet of Things (IoT) is impacting almost every segment of business today, and the AV industry is no exception. It’s imperative for the AV industry to prepare for an interconnected marketplace in the very near future. For AV integrators, learning how their new and existing technology can be used in combination with loT to enhance business functions, will provide a competitive edge. How? Let’s explore the IoT’s impact on the AV industry.
In business, data is king. According to the “Unlocking the Potential of the Internet of Things,” study published by McKinsey & Company, analysts project by 2025, data from connected devices will yield insights driving potential economic value of as much as 11 Trillion USD. This means that, as an integrator, the loT offers you new ways to share, store, and deliver this vital data—all in real time. Connecting the devices you work with to the loT will enable automated data analysis, which will provide you with more precise data, faster than ever before.
One of the examples of IoT usage in AV is the application of cognitive computing, like IBM’s Watson IoT platform. The Watson IoT platform’s cognitive engine can be used to develop customized, integrated solutions that pull data from connected AV devices. That data can then be used to optimize the user experience.
Sound crazy? It’s not. Multiple interfaces, sensors, connected devices, voice recordings, and textual interchanges all provide previous data regarding user preferences and can adapt without additional programming to engage with the user, as well as other loT devices. The loT using data to help you manage AV systems, learn from performance data, and improve your customers’ user experience is just scratching the surface when it comes to the potential benefits the loT brings to the AV industry.
The loT and Digital Signage
Today, digital signage has become a powerful sales tool and includes tablets, kiosks, retail signs, and just about everything in between. How powerful a sales tool is it? A study published by Cisco in 2015 found that more than half of all Americans have purchased products or services due to digital signage advertisements. To stay competitive in today’s marketplace, you will have to utilize both digital signage and loT in your business strategies, and here’s how.
Connecting digital signage to the loT will give you the ability to integrate cameras that can provide live images to consumers in real time. This real-time sharing of relevant ads through digital signage and the loT provides consumers with the most up-to-date product information, aiding in the sales process as well as the customer journey. Also, heat-mapping loT technology can relay geographical information about what digital signage locations are producing the highest sales number, helping businesses plan marketing and advertising campaigns.
Perhaps the most intriguing loT and digital signage use is beacon technology. Beacon technology enables loT devices to communicate through the use of smart beacons. When a connected device is in close proximity to a smart beacon, the two devices can communicate information without user action. For example, if a customer is shopping in a retail store where a smart beacon is located, the beacon can communicate with the customer’s device to obtain purchasing habits, and display the best product match on digital signage near the customer’s location. Beacon technology offers AV integrators new ways to drive products tailored to specific consumers.
loT devices are completely revolutionizing facility management in more ways than one. One trend of particular interest for AV integrators—smart buildings. Devices connected to the loT can communicate information in real time, and entire buildings can be programmed to utilize the loT. Examples of this could include shades programmed to be drawn at specific times to conserve energy or cultivate a more conducive work environment; conference rooms loaded with AV technology activated and seamlessly integrated with one another for optimal user interaction. The possibilities are endless. Especially if you want to stay at the forefront of the industry; paying attention to the loT in facility management is essential.
The loT will play an increasingly important role as business and enterprise continue to transition into more mobile settings. Devices and functions powered by the loT such as cognitive computing, data analysis, digital signage, beacon technology, and smart building technology all offer AV integrators new and efficient ways to take business to the next level. And, with the speed of the technological evolution, AV needs to pay attention to the loT or get left behind.