Video communication can provide a number of potential benefits for your business. By allowing people to talk face to face across great distances, it can improve productivity, save money, allow better collaboration on projects, and much more. But the benefits will only happen if your employees actually start using video communication as part of their workflow from day to day. And since it’s a newer technology and perhaps even foreign technology to many of them, getting them to the level of regular use can be a challenge. Here are 4 ways to drive employees to adopt video communication.

  1. Provide the Tools. The first step in encouraging video adoption is simply to make sure that the tools are available to all of your employees. If video is being done on the desktop, make sure that each computer is equipped with a hi-definition camera for video chat, as well as the latest and most efficient videoconferencing software applications. A number of professional videoconferencing tools allow for seamless integration with the programs that they’re already using, such as IM. If the conferencing solution is room based, make sure those that have access to the technology know it is available as well as how to use it. Having the right tools and being aware of what is available may sound a bit simple, but if you are trying to drive adoption this is an important first step.
  2. Explain the Benefits. Of course, you’re fully aware of all the reasons why adopting video communication will benefit both you and your employees. But do your employees know? For instance, the comprehension of information (Per HP Study) can improve up to 8x when video is used for a conference versus phone.  This is why it is important to get those you are seeking to adopt the technology together to explain what videoconferencing is, how to use it, and how it benefits them and the company. Perhaps better than explaining, show them. Demonstrate the new tools and how to use them. Show how they can improve productivity and connect them to clients, business partners, and other parties that previously they would have had to communicate with by phone, IM, or e-mail. This hands-on visual demonstration will cement itself in your employees’ minds far better than a boring lecture or an inter-office memo.
  3. Schedule Group Video Conferences. Another great way to get employees into the habit of doing something is to make it part of their regular routine. Start scheduling group video conferences every week, with clients, partners, and managers, etc., that all, or at least many, of your employees can participate in. This will force them to use the technology and gain more comfort with it. Once it becomes a regular thing, they’ll start thinking of it more in their own individual workloads.
  4. Provide Incentives. For many companies video is a way to reduce certain expenses such as travel and auto. This is why it may make sense to drive your employees to think about new ways that they can improve efficiency or productivity using video communication. Encourage them to come up with their own ways of integrating videoconferencing into their regular routines, and consider providing some sort of reward or incentive if they are able to increase their productivity by using video communication in a new and interesting way. Even the promise of a small reward will spark your employees’ competitive spirit and get them all on board with video communication.

There are all sorts of ways to drive employees to adopt video communication if you give it some thought. It’s a great new technology with all sorts of benefits, and with the right tools, it’s also easy to use. It will make their lives and yours so much easier. If you can just find the right ways to show your employees how to make video communication work for them, and help them integrate it into their regular routines, soon your company will be improving efficiency and productivity in ways you never thought possible. All your employees’ need is a little push in the right direction.

At Advanced AV we work side by side with our clients to help drive technology adoption to create more efficient productive workplaces, schools and organizations. How can we help you? Let’s connect and find out!