Blog - Advanced AV

Why We Still Need Systems Integrators

In today’s business world, AV technology is constantly changing.  At times it can be difficult for businesses to keep up with this constant evolution. This is where a systems integrator can be helpful. Some companies are beginning to question the need for systems integrators, but the various new technologies on the market are proof companies need them. Let’s explore the multiple benefits systems integrators provide companies, as well as the best time to hire integrators.
Benefits of Systems Integrators
AV technology is rapidly changing and becoming a staple for businesses in many industries. AV tech can completely transform the inside and outside perception of a company, all while saving money and delivering high ROI. However, the only way to maximize the benefits of AV tech is to have a knowledgeable staff on standby for any and all issues and questions. Hiring systems integrators can provide companies with the expertise needed to keep technology operating at full capacity.

When utilizing multiple intertwined technologies, it’s inevitable that technical difficulties will occur. During these technical difficulties, the goal is simple—get everything back up and running as fast as possible. Having a systems integrator improves response times during technical outages, ensuring companies’ technology isn’t in the dark for longer than it has to be.

Many companies use multiple technologies that work together in a system to perform specific tasks. Systems integrators are experts in every moving part and technology being used within a system, and can ensure each technology is performing at the highest level possible. Maximum performance equates to maximum results.

In business, data is king. Recording data is one thing, but knowing what to do with that data is something else entirely. With the help of a systems integrator, recorded data […]

By |June 23rd, 2017|Blog|0 Comments

The Future of UC: IT Leaders Making Changes for 2020

Over the past ten years, advancements in technology have led to new and effective ways for companies to communicate with employees and clients. Luckily, communication technology is ever evolving. In fact, in the next five years IT leaders predict that 59 percent of companies plan to adopt a new communication strategy. Let’s consider the future of communications, in particular the increased usage of unified communication (UC).
The Cloud and Unified Communication
It’s no secret that the cloud has become a popular and effective tool for enterprises of all sizes. However, actual numbers behind the adoption of cloud technology are surprising. By the year 2020, more than half of all businesses are expected to adopt cloud unified communications. 64 percent of businesses are looking to move communications completely into the cloud by 2022.

One of the most interesting things about the increasingly popular cloud is that all market segments are using it. Small business segments have increased cloud usage by seven percent, midmarket by 11 percent, and large enterprises by 45 percent. Cloud usage has been growing for years, and it shows no signs of slowing down any time soon.

The increased usage of the cloud across all sizes of enterprises leaves many wondering why the technology has becomes—and continues to be—one of the most utilized technologies on the market. In today’s marketplace, businesses are planning for new generations—Millennials and Gen Z—to enter the workforce. In fact, 74 percent of IT leaders believe that Millennials and Gen Zs will drive innovation in enterprise in the next five years. With new generations quickly becoming the majority of the workforce, remote workers and remote offices have become commonplace. This is why adopting a unified communication system has become a top priority […]

By |June 20th, 2017|Blog|0 Comments

Taking Advantage of the loT with an AV Upgrade

Today, AV technology has become essential to the success of businesses in various industries. With more and more industries utilizing AV technology to increase sales and enhance the customer experience, there are still many ways to amplify its effectiveness. When combined with The Internet of Things (loT), AV technology has the potential to increase revenue and improve multiple business functions. To maximize the benefits of the loT with AV technology, businesses need to upgrade existing technology. Let’s explore the many benefits of the loT when used with AV technology, alongside the need for upgrades in order to leverage the full potential of the loT in AV.
Why the loT is Impacting Business
The use of digital signage is on the rise and shows no sign of slowing down. Businesses in all industries are using digital signage to keep employees and consumers informed, streamlining the communication of internal and external information. The loT allows for new ways to connect AV technology such as digital signage with other devices. Businesses looking to further streamline communication and enhance user experiences need to start paying close attention to the loT.

Devices connected to the loT have the ability to communicate real-time information across multiple AV displays—no human action required. Companies are already taking advantage of the free-flow of time information across AV displays.

Many manufacturing companies—Harley Davidson, John Deer, and others—are using AV technology connected to the loT to monitor factory conditions and increase the effectiveness of mass notification systems, all while keeping employees informed in real-time. AV technology and the loT continue to evolve, and with their evolution, new effective and efficient uses for these technologies will be found.
AV Upgrades for the loT
With a multitude of devices working together across multiple […]

By |June 13th, 2017|Blog|0 Comments

Personalization of Digital Signage Improving ROI

Digital signage has become an effective tool for companies to increase sales and promote customer loyalty. Digital signage is evolving, and companies are taking notice of new uses and applications. Personalized and data-driven digital signage are at the forefront of impacting ROI for companies that utilize the technology. Almost two-thirds of consumers report that digital signage catches their attention, and more than 40 percent of consumers want to shop in retailers with video displays. Through personalized, data-driven digital signage, properly using dual screens, and using the loT, companies can maximize ROI.
Data-Driven Marketing
In business, data is king. Using data in the marketing process gives companies the ability to cater specific messages to certain target demographics. The use of data in the marketing process has major implications when used with digital signage as well.

Data-driven marketing has the potential to create personalized ads. Data taken from consumers’ past shopping purchases will determine the best product or video to display on the surrounding digital signage. Some consider this collection of data as an invasion of privacy, and while personalized digital signage ads do create some privacy issues, the future of digital signage is trending towards the personalization of the shopping experience.
Dual Screen Capability
Digital signage is a useful tool when on display in retailers, but imagine how effective it would be if there was a way to display personalized, relevant content, straight to consumers’ mobile devices. That technology exists, and ‘beacon technology’ is being used by 50 percent of the Top 100 retailers in the country. Consumers that have downloaded a store’s app can receive notifications directly from digital signage beacons during a sale or when the retailor gets new merchandise.

Beacon technology also can gather customer information and display relevant […]

By |June 6th, 2017|Blog|0 Comments

AV in the Classroom Discussion: Projectors or Smartboards?

Students at schools and universities across the country expect the latest technology to be integrated into the education process. The use of AV technology such as projectors, smartboards, and interactive whiteboards have the ability to transform the learning experience for both students and educators completely. Projectors and smartboards are both viable AV options for schools, but which one is more effective? Whether you choose to use projectors or smartboards, using a systems integrator will streamline the process.

System integrators, who specialize in bringing components into a whole and ensuring the subsystems work together, can help make the daunting process of choosing and implementing AV technology easier. Integrators look at the specific needs of individual schools and universities and choose the best technology to meet those needs. Let’s explore the similarities and differences between projectors and smartboards, and how using a system integrator can simplify choosing the correct AV technology.
Projectors vs. Smartboards?
Projectors and smartboards are both useful AV technologies with effective educational applications. Currently, projectors are being utilized in school settings across the country, and for good reason. Projectors are reasonably priced and have the capability to provide an image as large as 12.5 ft. The large images provided by projections offer benefits in larger spaces—lecture halls, student unions. Smartboards can’t compete with projectors when it comes to the size of images the technologies display.

Both projectors and smartboards have ultra-high-definition (UHD) capabilities. UHD resolution offers almost four times the pixels as regular HD, so the resolution shouldn’t be a determining factor when choosing between a projector or a smartboard. When it comes to shadows though, smartboards have a tremendous advantage over projectors. The angle and the lighting used by projectors make shadows inevitable. In a classroom […]

By |May 25th, 2017|Blog|0 Comments

Standardizing AV Technology for Multiple Locations Offer Business Benefits

The importance of our world’s dependence on technology cannot be overstated. In today’s constantly evolving marketplace, the technology we rely on is an essential part of maintaining day-to-day operations, remaining competitive, communicating with our stakeholders, training employees, and protecting the bottom line. And, for companies with multiple places, utilizing different technology in various locations can create levels of complexity.

This is particularly the case for the businesses that rely on the tech that runs their AV systems. The right AV systems can shape outsiders’ perception of your business and the ability to conduct audioconferencing and videoconferencing with other worldwide locations can be a vital part of your company’s infrastructure. For those firms with several locations, managing the complexities of AV technology across multiple offices can present challenges. Let’s look closely at the reasons your company should have a standardized AV system.
Benefits of a Standardized AV System
Standardizing your AV system provides your workers with a seamless transition from one office to another. The standardization of technology ensures employees don’t have to use additional company time to learn new processes or tasks regarding different AV systems. This standardization provides an organizational structure that improves communication and daily operations.

Eliminating transitional complications for teams isn’t the only benefit. The elimination of multiple AV systems allows your IT team to focus on one AV technology, creating a more knowledgeable IT staff. The often-frustrating task of troubleshooting technical difficulties becomes less stressful and easier if your company has a standardized AV system. IT teams can troubleshoot problems from any location using the same methods and protocol if all your business locations utilize the same AV system.
Standardized AV System Monitoring
Monitoring a standardized AV system from a central hub strengthens the infrastructure of your […]

By |May 23rd, 2017|Blog|0 Comments

Managed Services—Time to Make the Change

Comprehensive AV systems have become a necessity for many businesses in today’s marketplace. Sometimes, the management of these AV systems is overwhelming and complicated. Company’s in-house IT departments often lack the expertise to handle all parts included in an AV system. However, choosing a managed service provider (MSP) ensures a company’s AV system is run efficiently and effectively. Let’s explore all the benefits an MSP can offer your business.
MSPs Save Money
MSPs provide businesses with many benefits traditional IT teams don’t. While your IT professionals can provide a degree of AV system supervision, MSPs offer 24/7 monitoring and services from a remote location or in-house.  This added layer of protection can help prevent cyberattacks and save your company money in the long run. An average data breach costs a company around $4 million dollars, but with MSP monitoring, companies can hopefully avoid that expenditure.
Fast Maintenance and Service
MSPs also provide troubleshooting expertise and expedited help with repairs. AV systems are complicated, and with the level of intertwined pieces of technology, minor issues are bound to happen. An MSP can simplify or eliminate complications by troubleshooting problems from remote locations to get a system back up and running. Coinciding with the high level of monitoring MSPs provide, identifying current and potential problems within an AV system is simplified. Having an on-site MSP expedites the troubleshooting and repair processes further. An on-site MSP provides companies with experts on location that are backed up by remote help desks.

Managed service providers can monitor, troubleshoot, and repair AV systems, but the list of benefits MSPs provides businesses doesn’t end there. The 24/7 monitoring of on-site and remote MSPs allows for predictive upgrades. AV systems are often interconnected, and if one piece of […]

By |May 18th, 2017|Blog|0 Comments

Beyond Displays: Latest Trends in Digital Signage

Digital signage continues to grow in popularity as a powerful communications channel for companies and organizations. Digital Signage Expo 2017, the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology, and digital communications networks, recently showcased the latest trends in Las Vegas. Among the innovations featured were the use of touchscreen technology, video walls, digital fabric graphics, and high-resolution content displays. As the technology surrounding digital signage continues to advance, traditional displays are proving to be less impactful and, increasingly, fail to capture the attention of customers. Let’s take a closer look at the latest trends in digital signage.
Basic Displays Don’t Work
Basic digital signage displays are becoming less effective at grabbing and holding your customers’ attention. More often than not, people who visit retail stores already have a mobile device in their hand and are so focused on their device that they overlook simple digital signage displays. In response to this challenge, many retailers are employing beacon technology that can push content or coupons to mobile devices which can drive the viewer’s attention from his phone to the digital signage display.

Digital signage is also showing a shift towards video walls. While traditional displays are limited in the content they can convey, video walls have the ability to share a more detailed advertisement or story about a brand or product. You can attribute the rising popularity of video walls to increasingly thinner and lighter bezels.
Digital Signage for All
Many believe digital signage is only for big business or corporations—it’s not. All signage is transitioning to digital signage. Billboards, restaurant menus, and highway signs are all beginning to move from traditional signage to digital signage. Digital signage has more appeal than traditional signage […]

By |May 11th, 2017|Blog|0 Comments

Digital Signage—Why and How to Create a Content Strategy

Digital signage has become a powerful method for companies to build brand awareness and promote their products and services. And now the internet of things (IoT) is impacting a broad range of industries—including AV. What is the IoT? “Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other),” writes Jacob Morgan, in a post for Forbes.

The IoT is already changing the way we do business and interact with the world around us. Using digital signage in conjunction with the loT is opening the floodgates and providing competitive advantages including an improvement in business intelligence, productivity, customer experience. “Today’s consumers have pretty high expectations from businesses in terms of response and reaction times. As such, the most obvious benefits of IoT with regard to customer experience would be the elimination of long wait times, faster troubleshooting, and immediate access to customer data,” says Daniel Newman, CEO of Broadsuite Media Group and “Your business’ customer engagement is rooted in your understanding of their needs. Your understanding will be enhanced by IoT,” he states.

However, for organizations to get the most benefit from their digital signage and IoT campaigns, there must be an effective content strategy. Let’s explore why, and how, companies should create a clear digital signage content strategy
The Value of a Digital Signage Content Strategy
Developing a content strategy for your digital signage campaigns is essential. “Without an underlying strategy, digital content is often no more impactful than a blank screen,” writes Brian Elles, for Digital Signage Today. “However, when leveraged properly, digital signage can serve as a dynamic brand extension, meeting a primary objective to create greater customer demand while helping to […]

By |April 27th, 2017|Blog|0 Comments

Why the AV Industry Should Care about the loT

The Internet of Things (IoT) is impacting almost every segment of business today, and the AV industry is no exception. It’s imperative for the AV industry to prepare for an interconnected marketplace in the very near future. For AV integrators, learning how their new and existing technology can be used in combination with loT to enhance business functions, will provide a competitive edge. How? Let’s explore the IoT’s impact on the AV industry.

In business, data is king. According to the “Unlocking the Potential of the Internet of Things,” study published by McKinsey & Company, analysts project by 2025, data from connected devices will yield insights driving potential economic value of as much as 11 Trillion USD. This means that, as an integrator, the loT offers you new ways to share, store, and deliver this vital data—all in real time. Connecting the devices you work with to the loT will enable automated data analysis, which will provide you with more precise data, faster than ever before.

One of the examples of IoT usage in AV is the application of cognitive computing, like IBM’s Watson IoT platform. The Watson IoT platform’s cognitive engine can be used to develop customized, integrated solutions that pull data from connected AV devices. That data can then be used to optimize the user experience.

Sound crazy? It’s not. Multiple interfaces, sensors, connected devices, voice recordings, and textual interchanges all provide previous data regarding user preferences and can adapt without additional programming to engage with the user, as well as other loT devices. The loT using data to help you manage AV systems, learn from performance data, and improve your customers’ user experience is just scratching the surface when it comes to the potential benefits the […]

By |April 18th, 2017|Blog|0 Comments
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