The digital signage industry is growing in leaps and bounds and trending into new waters. Let’s put aside the numbers game for a moment—all you have to do is look around you to see the proof that digital signage is turning up everywhere you go. When you walk into your favorite retail store, you’re sure to be greeted by a large video wall. Go to the nearest snack bar and you’ll find digital menu boards. Take a trip and you’ll see the highways are dotted with big, bright billboards. Digital signage has shed its strictly retail image and entered the realms of health care, education, sports, big corporate enterprises, small businesses, and more. One of the biggest reasons for the popularity of digital signage is that its impact is larger than any other out-of-home media.
What the Numbers Mean for Digital Signage
According to a new study by Grand View Research, Inc., the global digital signage market is estimated to reach $20.03 billion by 2020. The report identifies the retail and health care markets as two major areas for the most growth in the signage industry over the next six years. Another report has even higher figures, stating the worldwide market for digital signage is expected to reach $23.76 billion by 2020.
We’ve already seen the explosion of digital signage as a powerful visual marketing tool. This trend will grow as marketers continue to use it to grab even more interest. With more and more digital signs popping up, brand interaction and attention marketing is poised to grow like never before. The future of digital signs is bursting at the seams with possibilities for many different types of industries. Here are the major trends for the future of […]