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So far Marina Gregory has created 14 blog entries.

Advanced AV, LLC Achieves InfoComm International AV Provider of Excellence Distinction

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Marina Gregory
Marketing Director, Advanced AV, LLC

Advanced AV, LLC Achieves InfoComm International AV Provider of Excellence Distinction 
West Chester, PA – June 15, 2015 – Advanced AV, LLC has qualified as an InfoComm International AV Provider of Excellence, or APEx. The InfoComm APEx program is a marketing recognition program for integration companies and AV design consulting firms dedicated to upholding industry excellence by providing quality service to customers.

The InfoComm APEx program recognizes companies based on the number of employees holding key industry certifications, including InfoComm’s CTS credential, completion of continuing education classes, and positive customer survey responses. APEx providers must also prove that they meet or exceed the requirements within 2 ANSI/INFOCOMM standards, the Standard Guide for Audiovisual Systems Design and Coordination Processes and the AV System Performance Verification Standard, to foster better communication between the AV provider and the client.

“The APEx designation gives AV companies a mark of distinction in the marketplace,” said David Labuskes, CTS, RCDD, InfoComm International’s Executive Director and Chief Executive Officer. “Customers of APEx companies can be confident of the AV provider’s professionalism and commitment to ongoing training, customer service and dedication to excellence.”

“With our customer’s best interest always at the forefront of our focus, Advanced AV is dedicated to achieving excellence, together with our commitment to training and advancing our employee’s knowledge.” noted Advanced AV’s Travis Lisk, CTS-I, Vice President of Technical Operations “We are extremely pleased to obtain the InfoComm APEx designation.”

For more information on the APEx Program, visit

About Advanced AV, LLC

Advanced AV, LLC has evolved with the advancement of technology into a specialized integrator of professional audiovisual systems for business, education, government, and worship facilities. Serving the Mid-Atlantic region of the U.S., Advanced AV has long proven track record […]

By |June 15th, 2015|News|0 Comments

The Future Looks Bright for the Digital Signage Market

The digital signage industry is growing in leaps and bounds and trending into new waters. Let’s put aside the numbers game for a moment—all you have to do is look around you to see the proof that digital signage is turning up everywhere you go. When you walk into your favorite retail store, you’re sure to be greeted by a large video wall. Go to the nearest snack bar and you’ll find digital menu boards. Take a trip and you’ll see the highways are dotted with big, bright billboards. Digital signage has shed its strictly retail image and entered the realms of health care, education, sports, big corporate enterprises, small businesses, and more. One of the biggest reasons for the popularity of digital signage is that its impact is larger than any other out-of-home media.

What the Numbers Mean for Digital Signage

According to a new study by Grand View Research, Inc., the global digital signage market is estimated to reach $20.03 billion by 2020. The report identifies the retail and health care markets as two major areas for the most growth in the signage industry over the next six years. Another report has even higher figures, stating the worldwide market for digital signage is expected to reach $23.76 billion by 2020.

We’ve already seen the explosion of digital signage as a powerful visual marketing tool. This trend will grow as marketers continue to use it to grab even more interest. With more and more digital signs popping up, brand interaction and attention marketing is poised to grow like never before. The future of digital signs is bursting at the seams with possibilities for many different types of industries. Here are the major trends for the future of […]

By |June 12th, 2015|Blog|0 Comments

The Lines are Blurring Between Marketing and IT

As the worlds of marketing and IT continue to collide, many are asking the question: Is the wall separating the two departments coming down? While I wouldn’t go to the lengths of assuming that marketing and IT can or will ever fuse into one, what I do believe is that the two departments must form a more ‘symbiotic’ relationship in the future of business. There are two main reasons driving this need. First, with businesses going digital, it’s becoming virtually impossible to carry out any marketing operations without involving technology. Secondly, marketing is playing a bigger role in the customer side of business. Let’s discuss the two factors in detail.

Modern marketing is tech-dependent

Today’s businesses have entered a phase of digital revolution where technologies like mobile, cloud, big data, and social are fundamental for survival and success. Moreover, marketing is constantly being reshaped by modern consumer habits and the ubiquity of smartphones, tablets, and laptops. In this always-on, hyperconnected world, marketing needs to leverage new ways to attract, nurture, and maintain their client and/or customer base. Without technology, this is next to impossible.

Customer-centricity is the new marketing mantra

Being customer-centric is the ‘gold standard’ for businesses today. But, nowhere is the buzz of customer-centricity stronger than in the marketing space. According to a recent Gartner survey, customer experience is the top area of marketing technology investment and is the “#1 innovation project for 2015.” Mercedes Benz USA President and CEO Steve Cannon described the situation aptly, saying “Customer experience is the new marketing.”

In order to reap the rewards of this new trend towards customer experience marketing, you need to gather and analyze data. Lots of data. And data-driven marketing can be implemented only with the proper […]

By |June 9th, 2015|Blog|1 Comment

What Your Employees are Really Doing During Conference Calls and How to Change it

Because of the mainstreaming of mobile, as well as Smartphone and tablet use, many organizations are today employing remote workforces. Connecting and and collaborating through mobile call conferencing is efficient and cost effective. But, do you ever wonder what your remote employees are really doing during those conference calls?

In a 2014 study, Dialing In, Tuning Out: What Employees Really Do on Conference Calls and What You Can Do About It , more than 500 employees were asked what they really do during conference calls. The findings revealed that a majority (82 percent) of employees remain distracted with non-work activities.

Multitasking is perfectly acceptable remote work behavior. However, the survey shows that most employees misuse the multitasking opportunities that conferencing provides. The top 10 multitasking activities include: Sending emails (63 percent), eating/cooking (55 percent), texting (44 percent), checking social media (43 percent), video games (25 percent), and shopping online (21 percent).

While 80 percent of the disengaged employees in situations discussed above use the mute button to slack off, technology is not fully responsible. A larger share of the problem lies in the lack of proper management of conferencing activities. This leads to “false participation” issues.

How can companies make their conference meetings more engaging and productive?

Don’t include everyone in a meeting

It may be a tempting idea to ask everyone in a team to join a meeting as a way of enhancing interaction. However, it’s not necessarily a positive step. Try to separate team-building meetings from ones that are strictly work-related.

For meetings with multiple teams, often all members take part in the conference call from start to finish. This is a bad idea. If the sales team segment doesn’t come until the last 20 minutes of the meeting, […]

By |April 30th, 2015|Blog|0 Comments
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