For brands, the search for new ways to create meaningful and memorable interactions with their target customers is never ending. Communications channels like billboards and large static signs are becoming a thing of the past as interest in digital communications takes center stage. Today, digital signage is an easy way to attract attention to your company or product. Interactive screens that change information as needed are gaining popularity. Digital signage has all but eliminated the need for static signs for several reasons.
Digital Signage is More Cost-Effective
While a digital display like an outdoor LED screen may be more expensive up-front, the long-term costs pale in comparison to traditional static displays. After the initial investment, resource costs are drastically reduced and are typically limited to costs related to updating the content displayed on the signage. Unlike the static signs of old, no more contending with tearing down old signs and installing new ones, which represents real savings in labor costs, printing, and shipping. Of course, you’ll need to factor in future maintenance costs to cover screen breaks or replacement expenses for other components, but those costs are minimal in the long run.
Digital Signage is High-Impact
Digital displays grab the viewers’ attention immediately. Even in our peripheral vision we can identify static and moving objects and respond accordingly. People often walk by, glance at a static sign and don’t even register what they are seeing. By contrast, a digital display with moving pictures quickly captures and engages those who see it.
Even minimalist digital displays can have a tremendous impact, and digital signs usually keep viewers’ attention longer than static signs. As customers wait in lines, browse through shopping centers, or sit in traffic, they are far more likely […]