dennis - 5/12 - Advanced AV

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Making the Move to Digital Signage

By Tom Atkins

We live in an interactive, media-centric world, which explains the explosion of digital signage over the past few years. From single kiosks to multisite media displays, digital signage engages and keeps people’s attention, but for many, it’s a scary proposition, a new technology they don’t understand. Here are some tips to beginning your move to digital signage.

The very first thing you should do is think hard about what you want your digital signage to do. For all the changes in technology and delivery, a compelling message and clear purpose are still at the center. Are you telling a story? Are you providing information? Branding? Do you want to call your viewers to act? Think carefully about your goals first. Everything else comes out of this.

There are several layers to digital signage, and after you have a clear image of what you want to do, you should think about each layer carefully.

Layer One – Attract Attention
You want the screen to stop people in their tracks. Location, design, screen size and quality combine with your video and graphics to do this. It’s all important. If you compromise on either aspect, the techology or the production values, you won’t get the full impact you are after.

Layer Two – A Compelling Story
People will stop when a dynamic image on a quality screen grabs their attention. But you want to keep their attention and move them to do something. This takes a compelling story, told well.

Layer Three – The Call to Action
What do you want them to do? Buy something? Go to a web site? Remember a program? Be clear on what you want to do, and make it easy for them to do it. Just like […]

By |June 21st, 2012|Blog|0 Comments

SmartCEO magazine names Advanced AV in their Top 100 Best-Run Companies in Philadelphia

View the video below.

By |June 19th, 2012|News|0 Comments

June 2012

By |June 8th, 2012|Newsletter Archives|0 Comments

A/V Integration Makes Government Meetings Interactive

by D. Craig MacCormack

Other than being forced to kick the project manager out early in the process, installers at Advanced AV say the work they did in February and March 2011 at the Chester County government building in Pennsylvania was fairly straightforward.

Perhaps that’s selling the job a bit short, considering systems design engineer Kevin McGinnis had to get up to speed on the fly as the project was moving along, but “we planned out a lot in advance,” he says, so the learning curve wasn’t quite as steep as it might have otherwise been.

Advanced AV oversaw the A/V integration of two meeting rooms, which were each outfitted with a videoconferencing system, audioconferencing capabilities, DVD/VCR, a cable TV tuner, two analog laptops, one digital laptop and eight wireless microphones for use during meetings.

Photos: Inside Chester County’s Government Building

The company also outfitted the HR training room with a media recorder and installed a center projector, two 47-inch displays, microphones for each of the county commissioners, 10-inch monitors for each member to watch as the presentations continue behind them, and a podium for public presentations.

In the commissioners’ room, a second camera records the entire meeting as it’s streamed live on the panel’s website, giving those who miss the live broadcast the ability to search the posted agenda and find the section of the meeting in which they’re most interested quickly.

Challenged Faced, Overcome
Among the challenges were integrating wireless touch panels, but the issue was eventually resolved and done to the client’s satisfaction.

“The biggest issue we had to deal with was getting the right signatures,” McGinnis says. With as many as eight meetings per month, “We had to get the system set up the way the user wanted it […]

By |June 5th, 2012|News|0 Comments

Do you want to improve productivity and privacy in your work place? The secret is Sound Masking

The modern work place is often open, busy and noisy. Nearly 80% of offices today are open-plan systems. This open space and team environment has many benefits in terms of collaborative thinking and more cost effective spaces, but there are often unintended consequences. Cubicles and loosely divided workspaces let the sound of speaker phones, computers and conversation drift up and out into the workspace. All this noise is often distracting, cuts productivity, and privacy is hard to come by.

And it’s not just offices that face this problem. Hospitals, pharmacies, law firms, educational facilities and others where you need privacy and productivity in an active, open environment also have this issue.

Traditional acoustics are only part of the answer. Today, when architects and space planners want to increase productivity and privacy, sound masking is a major part of the solution.

Sound Masking works by providing a constant, fixed level of unobtrusive background sound that covers, or dulls the intrusiveness office noises and speech. They produce a pattern of sound that is virtually unnoticeable in the day to day activity of a space, yet are at a level 4-5dB over the normal speech levels. This means that conversations in the cubicle next to you get “lost” in the noise, providing privacy. It also means that the distracting sound of phones ringing, computers playing media and other office equipment fade in the background, causing less of a distraction.

There’s a lot more to a sound masking system than just a few speakers and a cheap sound generator. Here are some things you should consider:

Careful attention to the noise patterns your masking system creates is vital. Some are intrusive and distracting and this often doesn’t show itself until you have […]

By |May 30th, 2012|Blog|1 Comment

Why Infocomm?

This year InfoComm is being held in Las, Vegas, and runs from June 9-15, with the exhibition running from June 13-15.

With budgets always tight, and busy work schedules, you may be wondering whether you should make the investment of time and money to go to InfoComm this year. Here are some issues you might want to consider:

InfoComm helps you plan for the future
nfocomm is the largest AV trade show in the nation, with over 925 vendors exhibiting. Walking the floor and seeing the directions vendor after vendor are going can give you a more complete vision for the future that the limited input of a few magazine ads or mailers. This in turn, means you can make better decisions.

InfoComm educates you
here are over 300 education sessions at InfoComm this year, led by experts in nearly every field and topic important to AV professionals. No where else will you have the opportunity to tap the minds and expertise of so many leaders in the industry.

InfoComm brings you together with your peers
For the week of InfoComm, over 34,000 AV professionals of all levels are gathered together in one place. It’s your chance to see what others are doing, what works for them, and to share ideas and solutions that are proven in the real world.

InfoComm cuts out the hype
All year long we are all bombarded with ads, mailers and e-mail marketing. But in AV, seeing is the proof that helps us make good decisions. InfoComm allows you to get hands-on experience with gear and systems you may be considering.

Whatever you are doing, it’s there
Many of us in AV wear a lot of hats. We manage technology. We are schedulers and managers. We develop content. We do digital […]

By |May 16th, 2012|Blog|0 Comments

May 2012

By |May 16th, 2012|Newsletter Archives|0 Comments

Do you need to invest in a service contract?

One of the questions that is always asked is whether service contracts are ‘worth it”. Bombarded by publications like Consumer Reports that tell us not to spend the money on service contracts for our iPads and laptops, there is an understandable concern that a service contact on a high end AV system might also be a waste of precious dollars.

Comparing the two, however, is like comparing apples and airplanes. In the professional AV world, our systems are as complex as an iPad is simple.

Professional systems are central to our work and mission. When a conference room, board room, media center or video conferencing center goes down, people all across the enterprise are affected.

So, the answer is not always simple. To help here are a few questions you should ask yourself to decide whether service contracts make sense for you.

Do you have someone on staff techically competent to track down and quickly repair system problems? This includes deep experience in video, audio, distribution, networking and software, because all of those elements are part of the modern AV system.

If you do have someone, do they have the time left from their regular duties to do routine maintenance, systems diagnosis and repairs? Most facilities are running their people at maximum productivity already. What doesn’t get done while your engineer or technician is dealing with maintenance and repair?

Do you have a system in place that keeps up with the latest updates and changes that affect your system? With everything being so interconnected and software based, this is more and more important.

A good service contract does more than fix your system, it keeps it maintained to run optimally by monitoring and updating your system regularly, saving money by preventing problems […]

By |April 17th, 2012|Blog|0 Comments

April 2012

By |April 17th, 2012|Newsletter Archives|0 Comments

Canon LV-8235 Ultra-Short Throw Projector

Canon LV-8235 Ultra-Short Throw Projector

Continually diversifying the ways in which visual information can be presented, Canon U.S.A., Inc., a leader in digital imaging, has introduced the LV-8235 Ultra-Short Throw (UST) Multimedia Projector. Capable of projecting an 80-inch picture from a distance of only 1.04 ft., the LV-8235 UST can sit on a table or be mounted horizontally or vertically on a wall, ceiling or floor for a variety of 3D or 2D display applications, including educational presentations, advertising/digital signage, or museum/arcade rear-projection screens. With a high brightness rating of 2500 lumens and a maximum display size of 110 inches, the LV-8235 UST delivers its crisp imagery in the WXGA (1280 x 800) resolution 16:10 aspect ratio, which eliminates cropping or distortion when presenting HD video or graphics created on widescreen laptops.

By |April 13th, 2012|Product Spotlight OLD|0 Comments
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