July 2017 - Advanced AV

Digital Signage and Social Media—Real Time Interaction Improving Experiences

Social media has become a widely popular and effective tool for marketers. Digital signage has also burst on the scene as a way for companies to display relevant content to consumers.  In fact, 63 percent of people see at least one digital sign a day, and digital signage captures 400 percent more views than traditional signs. So what happens when companies combine social media and digital signage—increased revenue, improved engagement, and better customer experiences.  Let’s take a detailed look at how companies are combining social media and digital signage to revolutionize how customers interact with content.
Real-Time Interaction
Recent technological advancements allow consumers to interact with digital signage via beacons. Many companies are already taking advantage of beacon technology, but the real interconnectivity consumers crave comes when social media and digital signage work together.

A major reason social media is rewriting the rules of digital signage is because it allows users to interact with content on their own terms.  Digital signage allows users to interact through their own devices and social media feeds, delivers a more engaging customer experience, and enables real-time interaction between signage and consumers.
User-Generated Content and Digital Signage
User-generated content (UGC) has become a staple for many marketers—for good reason. UGC is now responsible for 28 percent of brand engagement, and consumers from every demographic now trust UGC more than brand created content. While it might cause problems for marketers in specific industries, using digital signage to display and share UGC can have a major impact on a brand’s image.

Companies can display a never-ending stream of positive UGC via social media posts mentioning the brand or a specific hashtag.  Brands can use technology to automatically filter out negative or inappropriate posts, ensuring only social media posts […]

By |July 25th, 2017|Blog|0 Comments

Telepresence Robots About to Shake up Education

New technology is influencing every industry in more ways than one, and educational institutions are no exception. iPad’s on Segways—a face on a screen with the ability to be controlled via a smart device, telepresence robots connect students and teachers from various parts of the country to be in one classroom for instruction. The telepresence robot market is expected to reach $7 billion by 2022. Let’s explore how and why telepresence robots are about to shake up education.
How Telepresence Robots Benefit Students
Students miss school for various reasons—sickness, disabilities, travel, etc. With the help of telepresence robots, students can attend school regardless of these factors. Students suffering from chronic illnesses are often unable to attend school for weeks at a time. A telepresence robot—internet-enabled, autonomous, with two-way-video streaming capabilities—acts as a body surrogate for students unable to attend class for extended periods of time.

Students can control telepresence robots via a laptop or computer and partake in classroom discussions, lectures, and even field trips, allowing students who would otherwise be isolated from the classroom the social benefits that coincide with the educational benefits enabled by telepresence robots.

Many opponents of telepresence robots believe these robots devalue human connection. This belief simply isn’t true. Without the help of telepresence robots, students who would miss school on a regular basis due to an illness would be isolated not only from lessons, but also their peers. Telepresence robots provide students with a way to interact with their friends at school and can reduce absent student depression rates.
Remote Students and Telepresence Robots
The number of remote workers is on the rise, and so is the number of remote students. Many universities and secondary education providers offer multiple online classes that allow students […]

By |July 18th, 2017|Blog|0 Comments

AV Design Matters for Every Industry

AV technology is transforming a variety of industries from restaurants and hospitals to classrooms and hotels. However, with so many different industries utilizing AV technology, the importance of AV design is at an all-time high. To maximize the effectiveness of AV technology, it’s vital for industries to play close attention to design. Different designs produce different results, and depending on industry goals, it’s likely businesses aren’t capitalizing on AV technology’s full potential. Let’s explore how and why businesses in every industry need to start paying attention to AV design.
Important Elements of AV Design
When discussing and planning an AV design, it’s important to fully understand the mechanical, electrical, and structural details of the system being installed. All three aspects in the design process are equally important.

Display size, mounting details, and viewing angles are all important factors to consider when designing an AV system. There is no universal guide for selecting a display size for AV technology—and bigger isn’t always better. When it comes to choosing a display size, it’s important to consider the purpose of the display as well as the size of the room it will be mounted in. Mounting is another important factor to consider. Placement and mounting will determine how the display is viewed by visitors.

Many businesses focus on visuals during AV design. Focusing on the visual output of displays isn’t a problem as long as the audio output of a display doesn’t get overlooked. Audio output and speaker locations are a vital factor in the effectiveness of displays. Distributing speakers so they provide dispersed and equal sound throughout the entire room is as important as a vivid and eye-catching visual display.

Another important factor in AV design that often gets ignored is the […]

By |July 11th, 2017|Blog|0 Comments

CIOs Need to Rethink Shadow IT

Shadow IT usually has a negative connotation for CIO’s. Many CIO’s and IT professionals believe shadow IT leaves software and hardware vulnerable to security breaches. When implemented correctly, this simply isn’t the case. In today’s digital workplace, it’s time for CIOs and IT teams to embrace shadow IT, and the multiple benefits it offers. Shadow IT isn’t a harmful practice, but a necessary one.
Reframing Shadow IT
To fully understand shadow IT, CIOs and IT teams need to look past the name and realize no IT processes are being done in the shadows or without the knowledge of the required parties.

While shadow IT does encourage employees to make their own IT choices regarding certain technology, allowing these personalized choices helps to drive innovation surrounding modern enterprise technology. Instead of referring to employee driven IT choices as ‘shadow IT’, companies should use terms like ‘end user innovation’ to reframe and change the mindset surrounding shadow IT.
Benefits of Shadow IT
Companies in the midst of a digital transformation need to have the latest technology to succeed. The cloud, bring your own device polices (BYOD), and effective IT security measures are necessities for digital transformation. Shadow IT can enhance these aspects—among others.

Cloud technology has seen rapid growth in the past two years and shows no signs of slowing down. Companies of various sizes are utilizing cloud technology for multiple businesses functions, and shadow IT is making an impact on the cloud. The ever changing technology surrounding the cloud make it challenging for IT teams to protect software and hardware from breaches. With the use of shadow IT, employees are able to become more familiar with cloud applications and choose IT protection they are familiar and comfortable with.

The use of shadow IT […]

By |July 5th, 2017|Blog|0 Comments
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