June 2017 - Advanced AV

Why We Still Need Systems Integrators

In today’s business world, AV technology is constantly changing.  At times it can be difficult for businesses to keep up with this constant evolution. This is where a systems integrator can be helpful. Some companies are beginning to question the need for systems integrators, but the various new technologies on the market are proof companies need them. Let’s explore the multiple benefits systems integrators provide companies, as well as the best time to hire integrators.
Benefits of Systems Integrators
AV technology is rapidly changing and becoming a staple for businesses in many industries. AV tech can completely transform the inside and outside perception of a company, all while saving money and delivering high ROI. However, the only way to maximize the benefits of AV tech is to have a knowledgeable staff on standby for any and all issues and questions. Hiring systems integrators can provide companies with the expertise needed to keep technology operating at full capacity.

When utilizing multiple intertwined technologies, it’s inevitable that technical difficulties will occur. During these technical difficulties, the goal is simple—get everything back up and running as fast as possible. Having a systems integrator improves response times during technical outages, ensuring companies’ technology isn’t in the dark for longer than it has to be.

Many companies use multiple technologies that work together in a system to perform specific tasks. Systems integrators are experts in every moving part and technology being used within a system, and can ensure each technology is performing at the highest level possible. Maximum performance equates to maximum results.

In business, data is king. Recording data is one thing, but knowing what to do with that data is something else entirely. With the help of a systems integrator, recorded data […]

By |June 23rd, 2017|Blog|0 Comments

The Future of UC: IT Leaders Making Changes for 2020

Over the past ten years, advancements in technology have led to new and effective ways for companies to communicate with employees and clients. Luckily, communication technology is ever evolving. In fact, in the next five years IT leaders predict that 59 percent of companies plan to adopt a new communication strategy. Let’s consider the future of communications, in particular the increased usage of unified communication (UC).
The Cloud and Unified Communication
It’s no secret that the cloud has become a popular and effective tool for enterprises of all sizes. However, actual numbers behind the adoption of cloud technology are surprising. By the year 2020, more than half of all businesses are expected to adopt cloud unified communications. 64 percent of businesses are looking to move communications completely into the cloud by 2022.

One of the most interesting things about the increasingly popular cloud is that all market segments are using it. Small business segments have increased cloud usage by seven percent, midmarket by 11 percent, and large enterprises by 45 percent. Cloud usage has been growing for years, and it shows no signs of slowing down any time soon.

The increased usage of the cloud across all sizes of enterprises leaves many wondering why the technology has becomes—and continues to be—one of the most utilized technologies on the market. In today’s marketplace, businesses are planning for new generations—Millennials and Gen Z—to enter the workforce. In fact, 74 percent of IT leaders believe that Millennials and Gen Zs will drive innovation in enterprise in the next five years. With new generations quickly becoming the majority of the workforce, remote workers and remote offices have become commonplace. This is why adopting a unified communication system has become a top priority […]

By |June 20th, 2017|Blog|0 Comments

Taking Advantage of the IoT with an AV Upgrade

Today, AV technology has become essential to the success of businesses in various industries. With more and more industries utilizing AV technology to increase sales and enhance the customer experience, there are still many ways to amplify its effectiveness. When combined with The Internet of Things (IoT), AV technology has the potential to increase revenue and improve multiple business functions. To maximize the benefits of the IoT with AV technology, businesses need to upgrade existing technology. Let’s explore the many benefits of the IoT when used with AV technology, alongside the need for upgrades in order to leverage the full potential of the IoT in AV.
Why the IoT is Impacting Business
The use of digital signage is on the rise and shows no sign of slowing down. Businesses in all industries are using digital signage to keep employees and consumers informed, streamlining the communication of internal and external information. The IoT allows for new ways to connect AV technology such as digital signage with other devices. Businesses looking to further streamline communication and enhance user experiences need to start paying close attention to the IoT.

Devices connected to the IoT have the ability to communicate real-time information across multiple AV displays—no human action required. Companies are already taking advantage of the free-flow of time information across AV displays.

Many manufacturing companies—Harley Davidson, John Deere, and others—are using AV technology connected to the IoT to monitor factory conditions and increase the effectiveness of mass notification systems, all while keeping employees informed in real-time. AV technology and the IoT continue to evolve, and with their evolution, new effective and efficient uses for these technologies will be found.
AV Upgrades for the IoT
With a multitude of devices working together across multiple […]

By |June 13th, 2017|Blog|3 Comments

Personalization of Digital Signage Improving ROI

Digital signage has become an effective tool for companies to increase sales and promote customer loyalty. Digital signage is evolving, and companies are taking notice of new uses and applications. Personalized and data-driven digital signage are at the forefront of impacting ROI for companies that utilize the technology. Almost two-thirds of consumers report that digital signage catches their attention, and more than 40 percent of consumers want to shop in retailers with video displays. Through personalized, data-driven digital signage, properly using dual screens, and using the loT, companies can maximize ROI.
Data-Driven Marketing
In business, data is king. Using data in the marketing process gives companies the ability to cater specific messages to certain target demographics. The use of data in the marketing process has major implications when used with digital signage as well.

Data-driven marketing has the potential to create personalized ads. Data taken from consumers’ past shopping purchases will determine the best product or video to display on the surrounding digital signage. Some consider this collection of data as an invasion of privacy, and while personalized digital signage ads do create some privacy issues, the future of digital signage is trending towards the personalization of the shopping experience.
Dual Screen Capability
Digital signage is a useful tool when on display in retailers, but imagine how effective it would be if there was a way to display personalized, relevant content, straight to consumers’ mobile devices. That technology exists, and ‘beacon technology’ is being used by 50 percent of the Top 100 retailers in the country. Consumers that have downloaded a store’s app can receive notifications directly from digital signage beacons during a sale or when the retailor gets new merchandise.

Beacon technology also can gather customer information and display relevant […]

By |June 6th, 2017|Blog|1 Comment
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