April 2017 - Advanced AV

Digital Signage—Why and How to Create a Content Strategy

Digital signage has become a powerful method for companies to build brand awareness and promote their products and services. And now the internet of things (IoT) is impacting a broad range of industries—including AV. What is the IoT? “Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other),” writes Jacob Morgan, in a post for Forbes.

The IoT is already changing the way we do business and interact with the world around us. Using digital signage in conjunction with the loT is opening the floodgates and providing competitive advantages including an improvement in business intelligence, productivity, customer experience. “Today’s consumers have pretty high expectations from businesses in terms of response and reaction times. As such, the most obvious benefits of IoT with regard to customer experience would be the elimination of long wait times, faster troubleshooting, and immediate access to customer data,” says Daniel Newman, CEO of Broadsuite Media Group and V3B.com. “Your business’ customer engagement is rooted in your understanding of their needs. Your understanding will be enhanced by IoT,” he states.

However, for organizations to get the most benefit from their digital signage and IoT campaigns, there must be an effective content strategy. Let’s explore why, and how, companies should create a clear digital signage content strategy
The Value of a Digital Signage Content Strategy
Developing a content strategy for your digital signage campaigns is essential. “Without an underlying strategy, digital content is often no more impactful than a blank screen,” writes Brian Elles, for Digital Signage Today. “However, when leveraged properly, digital signage can serve as a dynamic brand extension, meeting a primary objective to create greater customer demand while helping to […]

By |April 27th, 2017|Blog|1 Comment

Why the AV Industry Should Care about the loT

The Internet of Things (IoT) is impacting almost every segment of business today, and the AV industry is no exception. It’s imperative for the AV industry to prepare for an interconnected marketplace in the very near future. For AV integrators, learning how their new and existing technology can be used in combination with loT to enhance business functions, will provide a competitive edge. How? Let’s explore the IoT’s impact on the AV industry.

In business, data is king. According to the “Unlocking the Potential of the Internet of Things,” study published by McKinsey & Company, analysts project by 2025, data from connected devices will yield insights driving potential economic value of as much as 11 Trillion USD. This means that, as an integrator, the loT offers you new ways to share, store, and deliver this vital data—all in real time. Connecting the devices you work with to the loT will enable automated data analysis, which will provide you with more precise data, faster than ever before.

One of the examples of IoT usage in AV is the application of cognitive computing, like IBM’s Watson IoT platform. The Watson IoT platform’s cognitive engine can be used to develop customized, integrated solutions that pull data from connected AV devices. That data can then be used to optimize the user experience.

Sound crazy? It’s not. Multiple interfaces, sensors, connected devices, voice recordings, and textual interchanges all provide previous data regarding user preferences and can adapt without additional programming to engage with the user, as well as other loT devices. The loT using data to help you manage AV systems, learn from performance data, and improve your customers’ user experience is just scratching the surface when it comes to the potential benefits the […]

By |April 18th, 2017|Blog|2 Comments

Avoiding Collaboration Solution Overload and Adoption Failure

Today’s collaboration technology and platforms are transforming our communication habits. While collaboration tools can be a significant business advantage, it is possible to overload on collaboration tech? Adoption failure is a serious risk, and even if your company adopts and integrates a collaboration solution successfully, using it too often or for the wrong purpose can lead to real problems. Does your organization struggle with collaboration solution overload?  Here’s how to avoid it.
Why Collaboration Overload Happens
Collaboration solution overload occurs in the workplace for many reasons. First and foremost, the free flow of information that collaboration technology enables is making it harder for all of us to focus on tasks specific to our jobs. Multiple requests for input, or access to resources, and meeting notices, and other work-related communications combine to is distract us and make it difficult to remain productive.

Using collaboration technology to communicate and to work together is meant to be a boost productivity. Some companies are finding out the hard way that it slows things down and causes communication overload, which is only intensified when the business uses more than one collaboration technology.

Collaboration platforms are—among other things—intended to simplify and streamline day-to-day work communications and operations. However, if you are attempting to utilize multiple platforms, your collaboration tech is more than likely disrupting operations. For example, employees whose job entails handling an enormous amount of information—scientists, lawyers, etc.—use, on average, eight different collaboration tools every day to carry out their work. Imagine trying to use eight—or even four—different collaboration platforms just to perform daily tasks. Changing collaboration platforms that frequently could cause substantial workflow interruptions.

Another factor in collaboration overload is email. Organizations that invest in collaboration technology need to inform employees how and why […]

By |April 12th, 2017|Blog|0 Comments

Virtual Reality: Revolutionizing the World of Work

While many of us have heard references to Virtual Reality (VR), the computer-generated recreation or simulation of a real-life environment, we may not understand how it works or how it will impact the world of work in the very near future. VR stimulates vision and hearing; immersing the user in a simulated reality. Virtual Reality is created using a coding language called VRML (Virtual Reality Modeling Language) which can generate visual images, and specify the interactions to go with them.

VR technology has already made its way into certain industries. But will virtual reality translate into real value in the workplace? Yes, it will. VR has the potential to revolutionize business and the world of work—within the next ten years. While the uses of VR in the workplace are still developing, we are already aware of many potential ways VR will benefit business. Let’s explore this further.
How VR Will Be Used in the Workplace
Perhaps one of the most intriguing uses of VR in the workplace is the way it can change the perception of space. VR can create a 3D office that incorporates virtual whiteboards and charts that teams can use.  Companies that adopt VR with the intention of creating 3D office spaces can customize the virtual office to their specifications. Since VR allows people to interact with objects in virtual offices, it will potentially provide a new way to work together within virtual offices as well. And, by allowing people to collaborate in a shared virtual space, VR provides significant benefits over today’s collaboration methods.

In manufacturing, the use of virtual reality technology introduces new time and cost-saving methods in the prototype and development stages. For example, Ford is using VR technology to create virtual models […]

By |April 10th, 2017|Blog|1 Comment
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