January 2017 - Advanced AV

Digital Signage: Eliminating the Need for Static Signs

For brands, the search for new ways to create meaningful and memorable interactions with their target customers is never ending. Communications channels like billboards and large static signs are becoming a thing of the past as interest in digital communications takes center stage. Today, digital signage is an easy way to attract attention to your company or product. Interactive screens that change information as needed are gaining popularity. Digital signage has all but eliminated the need for static signs for several reasons.
Digital Signage is More Cost-Effective
While a digital display like an outdoor LED screen may be more expensive up-front, the long-term costs pale in comparison to traditional static displays. After the initial investment, resource costs are drastically reduced and are typically limited to costs related to updating the content displayed on the signage. Unlike the static signs of old, no more contending with tearing down old signs and installing new ones, which represents real savings in labor costs, printing, and shipping. Of course, you’ll need to factor in future maintenance costs to cover screen breaks or replacement expenses for other components, but those costs are minimal in the long run.
Digital Signage is High-Impact
Digital displays grab the viewers’ attention immediately. Even in our peripheral vision we can identify static and moving objects and respond accordingly. People often walk by, glance at a static sign and don’t even register what they are seeing.  By contrast, a digital display with moving pictures quickly captures and engages those who see it.

Even minimalist digital displays can have a tremendous impact, and digital signs usually keep viewers’ attention longer than static signs. As customers wait in lines, browse through shopping centers, or sit in traffic, they are far more likely […]

By |January 18th, 2017|Blog|2 Comments

Is it Time for Upgraded AV Equipment? Five Red Flags to Watch For

Like all technology, AV equipment has a relatively short lifespan. Companies focused on agility and productivity need optimized AV systems. When was the last time you upgraded your organization’s AV equipment? An AV system needs to do more than run to help an organization reach its goals. Clunky and outdated systems tend to make a company look incompetent or sit unused in conference rooms. And as more businesses, clients, and even consumers grow accustomed to using AV technology in daily life, companies need to consider how their AV equipment works within the larger business framework.
Is it Time for an Upgrade?
Functionality alone does not inspire employee adoption. In 2017, an AV system needs high- resolution displays, clear sound, and the latest technology. Use the following red flags to determine if it’s time for an upgrade.

Wires and bulky hardware overrun the place. Older AV systems can feature complex setups involving large, boxy equipment and an assortment of black and brightly colored wires. If you need to hide your AV equipment with carefully chosen conference tables, shelving units, or cabinets, you may want to consider a newer system, which will provide space flexibility. Modern solutions often incorporate cloud technology for reduced hardware. Mounted microphones and speakers eliminate the need to huddle around a centralized unit during calls, and high-resolution displays and cameras remove the need for backup communication alternatives.

Employees reluctantly use the system. A clunky, outdated system complicates communication. When your employees don’t use the AV systems to their fullest potential, you’re sacrifice productivity, savings, and profitability.

The user experience is unreliable. For AV systems to deliver optimal results, they need a user-friendly interface and on-demand functionality. Frequent glitches, the need for constant IT support and […]

By |January 12th, 2017|Blog|0 Comments

Five Ways to Use Interactive Technology to Create Great Customer Experiences

We tend to think of UX, or user experience, as a new phenomenon tied to the digital age. However, user experience has long been a driver of design. For example, more than sixty years ago, industrial designer Henry Dreyfuss wrote Designing for People, a classic design text that has had profound impact on the methodologies of design.

“When the point of contact between the product and the people becomes a point of friction, then the has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient – or just plain happier – by contact with the product, then the designer has succeeded,” states Dreyfuss in Designing for People. Dreyfuss describes many of the methods that UX designers employ today to understand and design for user needs.

User experience and the ideal customer journey have less to do with a device or screen and more to do with a user’s ability to interact with a product easily—be it through digital signage or real-world experience. When what connects the customer to your product or service causes friction, it’s a design failure that likely means a lost sale. When consumers feel comfortable because of a positive experience, they are simply more eager to make a purchase. It’s the same as it was sixty years ago; great user experience is the key to business success.
Leverage Interactive Tech for Positive UX
Interactive technology is how users access your product or service. Regardless of how well your product or service performs, great UX must drive your customers to its use or purchase. Interactive technology designed with the user in mind can transform the customer journey— taking your business to a whole new level.

Create memorable experiences that will keep your […]

By |January 9th, 2017|Blog|2 Comments
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