July 2016 - Advanced AV

How Video Technology Is Changing the Workplace

The way that we conduct business is changing at the pace of technological advancement. Telecommuting is becoming a mainstream option for employees, incentivizing business leaders to invest in technology that binds mobile workforces together. According to research conducted by Quora Consulting, 77 percent of companies surveyed have a culture that is conducive to challenging current workplace practices, while only 19 percent reported that they haven’t implemented “forward-thinking strategies.”

Video technology can to revolutionize the workplace, but only if it’s implemented wisely. Information technology departments and business leaders should take steps to ensure that technological innovations are intuitive and easy to adopt. The right technology has the potential to change the workspace—streamlining work processes, maximizing worker efficiency, and driving innovation. 

A Mobile Workforce Presents Challenges (and Opportunities)

The ways we conduct business have gone beyond the brick and mortar office building. Our businesses are becoming more globalized, allowing human resources directors to recruit top talent from all around the nation (and even the globe). With a mobile workforce, information technology leaders need to be creative when it comes to bringing their employees together. A cohesive workforce can help achieve innovation that spurs growth.

Video technology offers a variety of solutions for improvements in the workplace:

Most of us carry video-enabled technology in our pockets. Encouraging employees to use their mobile technology to tap into live-streaming video or virtual meetings can keep your workforce connected, no matter where they are.
Virtual (Reality) meetings. Devices such as Google Cardboard are cost-effective ways for employees to achieve the authenticity of a face-to-face interaction without leaving their homes. What was once only imagined on the TV series “The Jetsons” is becoming a reality for business leaders.

While the mobile workforce has its advantages, it also […]

By |July 29th, 2016|Blog|0 Comments

Digital Signage—Connecting the Physical with the Digital Experience

As digital living expands, businesses strive to weave the physical and virtual into one all-inclusive and engaging consumer experience. The rise of digital signage makes great headway toward this end—enhancing consumer experiences and business efficacy in a seamless marriage of the digital and real worlds.

More so than most other audiovisual technologies today, digital signage bridges the gap between the online research and shopping consumers do via desktop and mobile devices and their in-store experience. Businesses can deploy digital signage technology in a number of ways to craft pre-brand experiences, engage with customers on-site, and use digital signage to gather information for re-marketing campaigns through mobile and social media platforms.

Craft Pre-Brand Experiences Through Digital Signage and Cloud-based Technology

Social media and search platforms allow targeted marketing and re-marketing, providing consumers with advertisements designed to interest them and then serving up similar ads to remind them of the brand.

However, this effort—until recently—remained largely in the digital sphere. The Internet of Things (IoT) and cloud-based technologies open the door to greater hybrid marketing opportunities that bring the consumer experience off the screen and into the real world.

Businesses need to shapeshift with the changing technological landscape to stay ahead, and digital signage offers an avenue to explore these changes. In this next evolution of marketing, four powerful technologies join forces:

Data feeds, courtesy of the IoT and ubiquitous smart devices
Digital signage
Beacon technology and geo-targeting
Other cloud-based technologies that integrate them all

Theoretically, relevant and targeted digital signage ads could “follow” customers down the street or through a shopping mall as they chose which shops to enter. Beacon technology tracks users’ movements, and geo-targeting tailors their experience to the location. This is an obvious opportunity for businesses to craft an […]

By |July 26th, 2016|Blog|0 Comments

Video Collaboration Does in Fact Boost Productivity 

Increasing productivity is a top concern for almost all businesses. A Google search for “increase workplace productivity” returns nearly 40 million results. Many of these are suggestions for ways companies can enhance their productivity—some of them may work, but many have not proven successful.

Incorporating video collaboration has proven to be a successful tactic for increasing workplace productivity, according to a survey published by Lifesize, a global provider of audio, web and video conferencing technology. Video collaboration between employees offers a range of benefits that can lead to improvements across the organization.

Survey Findings

The Lifesize survey respondents provided some interesting and potentially useful results:

More than 99 percent of users reported that video conferencing helped them build better relationships inside and outside of their companies.
7 percent of users said it was easier to communicate their points effectively when they could see the person they were talking to on video.
7 percent of users reported increased work productivity and an improved work-life balance when they used video collaboration to work remotely.

These findings should put an end to concerns that allowing employees to use video collaboration in their work will damage productivity. The opposite is true: video collaboration leads to increased productivity in the workforce and greater employee satisfaction.

Benefits of Video Collaboration

There are many advantages to allowing employees to collaborate via video, but perhaps the most important is the exchange of nonverbal communication. Nonverbal cues are some of the most powerful tools in human communication, but they can’t be used when the people who are communicating can’t see each other. Video collaboration allows employees in separate locations to communicate more effectively by making it possible for them pick up on the nonverbal signals that accompany the conversations.

Video collaboration […]

By |July 22nd, 2016|Blog|1 Comment

AAV Account Executive Makes Strides Outside the Office with Youth Running Program

Jason Holbrook is a dedicated, high-performing Account Executive here at Advanced AV, and we value him exponentially for that. We thought it was worth pointing out, though, that there’s another group of people who appreciate him for his dedication in a different way—the first through sixth graders he mentors and coaches in his role as Director of the Exeter Township Elite Track and Field youth program.

Giving the Gift of a Healthy Lifestyle, One Child at a Time

When Jason isn’t manning his station as the race director for the local Healthy Kids Running Series (a group of cross-country races for children ages 4-13), he’s managing the schedules and resources it takes to corral the 240 children and 43 volunteers (and counting!) who currently call the Exeter program home. Although the numbers have grown significantly from when he started the program two years ago, Jason says he enjoys providing educational and fun practices to the participants in a way that exposes them to track and field and also teaches them the importance of proper nutrition.

Of course, Jason, a CrossFit competitor, isn’t one to shy away from that challenge. In fact, he welcomes it as a cause worthy of his time.

“Living a healthy lifestyle is very important to me,” Jason said. “My father had a stroke very young due to his unhealthy lifestyle, and I was on the same path. It’s important to teach the children at a young age the importance of making healthy choices. I hope that I can have a positive impact on the community.

There’s no doubt Jason is doing just that, as his Exeter Track and Field participants not only gain skills in events such as distance running, sprinting, hurdles, shot put, long jump, and […]

By |July 19th, 2016|Blog|1 Comment
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