March 2016 - Advanced AV

Sales Slumping? Web Conferencing Can Help

For B2B businesses, time is money, and deploying the right tech for your business can mean more of both. Time wasted doing tasks better left to advanced applications means time lost nurturing leads and closing deals. Investing in web conferencing tools can change that, leaving you time and resources to better run your business – and generate higher sales while doing it.

Distinguish Video from Web Conferencing

By now, most B2B businesses understand how video conferencing can provide more employee mobility and better communication, but incorporating web conferencing not only allows better communication among employees, it can significantly improve sales.

In a web conference, users share content through the Internet, generally using audio and visual effects; its purpose isn’t peer-to-peer interactions, which are crucial for B2C companies. Think of it this way: A video conference allows you to look someone in the eye; a web conference lets you look through the same eye at the same content – a powerful tool if used well.

Web Conferencing to Boost Sales

Web conferencing involves screen sharing and co-browsing platforms, both of which facilitate better engagement – and better engagement organically leads to higher revenues. Screen sharing allows an observer to keep tabs on multiple screens at once, letting users see each other’s actions in real-time. Co-browsing – another element of web conferencing – enables teams to navigate the Internet at the same time, showing multiple individuals the same screen as they research. Use of co-browsing increases collaboration among teams, and there is no room for miscommunications relative to websites. Both of these functions mean better clarity and a shortened sales funnel.

Investing in technology that will lead to better quality leads means stronger sales. In fact, early tech adopters have a 50 percent […]

By |March 29th, 2016|Blog|0 Comments

Advanced AV to Host Quarterly Local Art Showcase Benefitting Charity (Featured Artist: Jimm Scannell)

“Technology, like art, is a soaring exercise of the human imagination.” –Daniel Bell

Our region is both ripe with technical innovation and rich in culture. We know that here at Advanced AV, and we regularly look for ways to engage with and give back to our community of colleagues, customers and fellow citizens. Most recently, we’ve chosen to celebrate the robust local art scene by hosting a quarterly Artist Showcase. This initiative not only adds touches of beauty to our hallways—it also presents us with yet another opportunity to support the people and causes closest to us.

About the Art Showcase

Each quarter, we’ll host an exhibition by a local artist. This artist—chosen by a committee of proud community-minded Advanced AV team members—will be given the opportunity to display pieces in a variety of mediums within our office outside of Philadelphia. Featured artists will offer artwork for sale to our employees, interested community members, and business partners. And a portion of the proceeds from any artwork sales will go to charity.

At its outset, the Art Showcase will be held quarterly. To expand the project in the future, new artists may be featured monthly or multiple artists may be featured simultaneously. Looking ahead, we plan to not only increase the number of artists we feature but also the space within our office allotted for displaying their work. In addition, we’re planning a future reception for all our showcased artists—including one of the forthcoming showcases that will feature the photography work of our talented Advanced AV team members.

As this project matures, it will not only bring about more featured art, but also more potential for charitable giving as a result. Something that we really believe in here at Advanced AV, […]

By |March 28th, 2016|Blog|0 Comments

Leadership and Teamwork: Lessons Learned from Healthy Competition

We’re taught from a fairly young age that regular exercise can have a substantial benefit to your overall physical and mental health. And while this is not breaking news, what is pretty impressive is how many people today devote hours of time and energy toward getting healthy. And two of our Advanced AV team members have embarked on health and fitness journeys we feel are newsworthy, as we’re feeling the benefits extending beyond the weight room and into our communities and our boardrooms.

Bryan Pass, Senior Sales Engineer and GoRuck Challenge Finisher

Some of you might have heard of “rucking,” which gets its name from the term “ruck sack,” military speak for “backpack.” “Rucking” is walking (or marching) while wearing your ruck sack, and when training or in the field, soldiers can ruck 25 plus miles a day, carrying a pack that weighs upwards of 200 pounds. I know. I’m tired just reading that.

This brings us to The GoRuck Challenge, a physical and mental team obstacle event. The event is tied to military training methods, as each team is lead by a US Special Forces soldier. Lasting anywhere from 12-13 hours and ranging 15 to 20 miles long, all participants carry a rucksack with a weight equivalency of six bricks, and each team must share the job of carrying one 20-pound weight and one American flag.

Who would be crazy enough to sign up for this? Our very own senior sales engineer Bryan Pass, who agreed to participate in the chilly February event at the insistence of his friend. Soon, several other friends had joined his “team within a team.” And this, Bryan said, was part of the reason he didn’t give up.

“The philosophy is that people are […]

By |March 24th, 2016|Blog|3 Comments

New Style IT: Are Your Employees “Tech Empowered?”

Today, IT is at the forefront of the business universe, no matter your industry or your size. Technology is everywhere – empowering employees, increasing productivity, and streamlining collaboration and project completion – while making more traditional “old fashioned way of doing business” virtually obsolete.

So, the question isn’t is technology a priority in your organization, the question should be are your employees tech-empowered. Embracing the New Style of IT is the only way to stay ahead of the technology learning curve. Ensuring your employees are “tech empowered” can lead to flexible, efficient collaborations, and simplified functionality. To encourage tech-empowered employees, master the four categories of current tech trends, and then actively incorporate them into your day-to-day operations.

Master These Major Tech Categories:


In the 21st century, no tech-savvy employee wants to be confined to a cubicle for 40+ hours a week. Employees today, especially the younger set, realize there are alternatives to the typical workplace environment. They can now work from a home office, from a coffee shop, or on an airplane, giving them complete freedom and mobility. Innovations in enterprise collaboration techniques allow employees to use myriad devices and apps to create comprehensive, collaborative shared workspaces—ultimately encouraging teamwork and increasing overall efficiency.


With dozens of collaboration apps on the market, more and more employees are reaping the benefits of working as a team while away from the office. Employees are discovering new methods of streamlined collaboration techniques, such as virtual whiteboards and hybrid video conferencing. Easier collaborative efforts directly result in increased productivity.

Cloud Applications

Adopting the cloud will allow your business to integrate new technologies into your old systems with relative ease, making the transformation as painless as possible for employees. Most cloud solutions offer high […]

By |March 16th, 2016|Blog|1 Comment

The Evolution of Enterprise Collaboration

The term enterprise collaboration is fairly broad, but it generally describes the ways in which people work together in our new digital and mobile driven business landscape. Both inside and outside of the office. The autonomy Millennials and Gen-Xers demand from their careers has spread to the business world as a whole, and today digital connectivity makes collaboration easy, allowing people the freedom to work from anywhere—no longer feeling tied to an office, no longer being required to work the traditional 9-to-5, Monday to Friday job. Enterprise collaboration is the new goal of every dynamic business. In today’s workplace, employees can instantly connect via Smartphones, tablets, laptops and other devices giving us a new way to work. Let’s take a look at the evolution of enterprise collaboration.

The Mobile Employee

A recent article in makes it clear that though mobile employees are a definite trend, and one that will continue growing, according to Nemertes Research, “these kinds of workers typically represent no more than 20% of a typical workforce.” That said, the key phrase is “continue growing” – mobile employees have unique needs, requiring IT groups to have their fingers on the pulse of network and device security and application performance across wired and wireless networks. They also must be prepared to support user-owned devices, ensure there is sufficient wireless network availability, and that huddle spaces and small conference rooms are equipped with good quality video conferencing tools. Collaboration, though, means more than just video-chatting with a teammate.

From White Walls to White Boards to Whole Screens

It was pretty revolutionary when the “old fashioned whiteboard” went from dry erase markers to interactive digital collaboration. But today, people are expecting more. Meeting rooms are walled with touch-sensitive screens […]

By |March 10th, 2016|Blog|0 Comments

Pinpointing Unified Communications’ Success: Why IT Leaders Have to Shift their Focus

No company wants to invest in a technology only to struggle to find its value or prove its ROI. Unfortunately, though, a recent study by Nemertes Research found that over half—57 percent of respondents to its 45-company inquiry—reported feeling that way about their unified communications (UC) efforts.

For such a high functioning technology with countless potential operational benefits, this information is a bit disheartening. It begs one question: Why? Where are these companies falling short in their quests to leverage the power of their UC investments? The answer might just be found in the way IT leaders approach UC efforts and measure their success in the first place. Let’s take a look.

More Highlights from the Study

For their survey of UC effectiveness, Nemertes Research queried 50 senior IT leaders, most from companies with 2,500 or more employees. Below are some notable statistics from the research:

Thirty-two percent of respondents felt their UC success was neutral.
Twenty-four percent of respondents felt their UC efforts were altogether unsuccessful.
Forty-six percent of respondents said tracking UC usage by employees was their main metric for measuring success.
Ten percent of respondents said they examine network-related issues, trouble tickets, throughput value or other application performance metrics.

Consider that the last time Nemertes Research conducted their Unified Communications and Collaboration Benchmark study, 61 percent of respondents rated their UC efforts as successful. This year’s sharp drop to 43 percent means we need to take a closer look at the UC marketplace and how IT leaders are measuring success.

Why IT Leaders Need to Shift Their Focus

The statistics above are telling for several reasons, especially those that speak to metrics. It’s interesting to note, for example, that survey respondents who described negative UC experiences also reported both low employee usage […]

By |March 1st, 2016|Blog|0 Comments
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