December 2015 - Advanced AV

HD Video and Why Lifelike Images are Important

The eyes aren’t just “the windows to our souls,” they are also the gateway to our minds. Studies have shown that 90 percent of the information transmitted to the brain is non-verbal, and 70 percent of all human sensory receptors are in the eyes. This explains why we remember things that we’ve seen much better than things we’ve read or heard. It also explains why social media posts with images and videos get so much more attention than posts that don’t.

That said, technology today has surpassed our human visual abilities. The human eye needs to see images at 18 to 26 frames per second (fps) to register a video as continuous motion. Less than that looks like a series of static images rather than a fluid video. Digital cameras now record at 48 to 120 fps and higher. The better the quality of the video, the more naturally our eyes can take in the information, and the more information we will retain in the end. Of course, as technology advances, so do our expectations, and because we have been so spoiled from a visual perspective, poor video quality in a videoconference may lead a viewer to equate the overall videoconference as “poor quality” – even the spoken and/or written content.

The HD Viewing Experience

Most of us love what high definition brings to our viewing experience, but what qualifies it as high definition is often a mystery. HD means having up to 5 times more pixels than Standard Definition, resulting in a more detailed and sharper image. With the addition of HD, gone are distracting blurs and pixilation that draw you away from the immersive experience.

Clarity, crispness, and richness of color make for a highly incorporative experience, […]

By |December 30th, 2015|Blog|0 Comments

Digital Signage: Still Relevant Even As Smartphones Take Over

In the not too distant past, a digital sign near a stop light meant advertising gold. Now, regardless of where a digital sign sits, a red light is an opportunity to view the text you just heard ping or check how many “likes” your most recent social share garnered.

And it’s not just when we have a still moment in the car. We have become a society that lives life head down, palms up—our attention constantly divided between the small screen world of our smartphones, and the big screen world of digital signage. One might worry that this struggle between mobile devices and digital signage might put digital signage at a disadvantage, however, the industry isn’t accepting defeat just yet.

The Smartphone and Polite Society

There’s definitely an ongoing struggle between accepted social behavior and a drive to be digitally connected at all times. If Pride and Prejudice was updated for today, the quarrel between Austen’s two main characters might have been over Darcy scrolling on his phone at a party rather than dancing with Elizabeth Bennett. The rules for when and where you can whip out your phone are not nailed down, and, because of that, our attention is always at its mercy. Our continual need to be connected has created a society in which digital connectivity trumps the good manners necessary for face to face interaction—never mind connecting with the latest digital signage

How Digital Signage Industries are Responding

While it’s true some digital signage companies are expressing concern about the second screen phenomenon and how it might be distracting their target audience, there is plenty of evidence to suggest digital signage and smartphone technology make a great union. Consider how some banks are making use of smartphones […]

By |December 23rd, 2015|Blog|0 Comments

Unified Communications and Enterprise Collaboration: A Happy Marriage

For years, unified communications (UC) struggled to become an integrated part of enterprise collaboration—devices and software were often disparate, unable to mesh into a single system. When they were incorporated, it was often in a limited way, at best. This largely placed them outside of business-based collaboration, and the organizations who couldn’t come to terms with this “struggle” were left woefully behind their competitors when it came to current technology adoption.

Today, new developments make it possible to truly merge UC with enterprise collaboration, and the results are a business owners’ dream. So, why are some businesses still hesitant to explore the happy marriage of unified communications and improved enterprise collaboration?

Why Don’t Modern Enterprises Make Full Use of Unified Communications?

There have been many issues around unified communication adoption that have held back some corporations from taking the plunge. On a whole, change is a big fear for many, especially when faced with the need to re-train entire teams on the day to day use of brand new processes and systems. Training aside, putting these brand new processes in place also costs money, and many companies can’t see the value in investing in new services when the “old way of doing things” works just as well. The problem is, it doesn’t. According to Gartner, embracing unified communications and collaboration “…enables employees and workgroups to use appropriate communication modalities to collaborate in real time, leading to improved productivity and operational effectiveness in the workplace. And, as points out in a recent article, the cost savings resulting from incorporating unified communications into your enterprise collaboration are very real:

Forty-nine percent of user organizations saved up to 20 minutes per employee daily by reaching workers on the first try.
Fifty-four percent […]

By |December 19th, 2015|Blog|0 Comments

Questions to Ask before Investing in Videoconferencing

Thanks to changes in modern technology, we’re constantly rethinking the way that we work. Options such as telecommuting, telework, and remote work are becoming increasingly common. Today, it’s not out of the norm to have employees, customers, and clients spread throughout the country—even across the globe—making collaboration solutions an important part of our workday.

Web conferencing is designed to expand our collective knowledge, streamline work processes, and give our businesses an edge in an increasingly competitive workplace. If you’re looking to invest in a videoconferencing system, there are a number of factors you should consider before you finalize a decision.

Should You Opt for a Cloud-Based or On-Site System? 

Your first decision should be to determine whether a cloud-based or on-site solution works best for your organization. Consider these important factors, and the questions you should be asking yourself, to narrow down your choice.

Your company size. Is your company spread throughout the state? Across the country? Around the globe? Perhaps you are a small, highly localized enterprise? Will your provider be able to help you with issues that go beyond local dial-in numbers? What about language support? Bandwidth requirements? Or technical problems that could possibly occur in multiple time zones? Will there be rapid growth in the next few years? Having a cloud based system will allow for easy scalability, something you won’t get with an in-house system.

Your budget. It may be tempting to sign up for a free web-based solution, but have you considered the tradeoffs of doing “technology on the cheap?” As the saying goes, you get what you pay for. If you drastically cut costs, chances are you might be “cutting” consistency and quality as well.

Cloud-based solutions are attractive options; with lower upfront costs and […]

By |December 10th, 2015|Blog|1 Comment

Collaboration Trends: What to Watch For in 2016

If your company employs remote workers, relies heavily on inter-department collaboration, or routinely works with prospects and clients around the world, now is the time to keep an eye on virtual collaboration solutions. With so many new integrative solutions coming to market—and proof that they promote productivity and drive bottom line goals—one of these solutions could help your business exceed expectations in 2016. Here are a few collaboration trends to watch out for in 2016 and beyond:

An influx of “smart machines.” Think drones, automated vehicles, and automated manufacturing innovation. These intuitive machines will fundamentally disrupt the way we live our lives. Drone-based delivery, onsite monitoring, driverless cars, as well as robotic solutions in surprising industries like restaurant service will change the way we interact with one another socially and at work. Imagine completing the entire sales cycle without ever making contact with an individual—not even watching the mailman drive up the driveway!

Sensor-based big data sets. Companies are looking for better ways to leverage big data. Look for the strategic placement of sensors to monitor productivity and other KPIs, including smart device use, vehicle habits, and weather patterns. Sensors may eventually have a place in every industry, and provide organizations and business leaders with the hard data they need to improve every decision they make. This type of data will likely change how, when, and why we collaborate on the job. With sensor-driven data, efficiency will become much more of a science than an art.

Security in the cloud and on smart devices. Companies are moving their collaboration tools, data storage, and other applications to the cloud because it makes sense. Cloud solutions cut costs while improving productivity and enabling remote workers. Similarly, the rising adoption of […]

By |December 3rd, 2015|Blog|0 Comments
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