August 2015 - Advanced AV

Digital Trends in Digital Healthcare

2014 was a banner year for digital health for a host of reasons. Here are just a few of the most notable strides made last year:

According to digital health accelerator, Rock Health, digital health investment surpassed $4.1 billion—more than the total of the last three years combined.
Technology giants like Apple, Google, and Samsung entered the digital health game.
Widespread adoption saw telemedicine moved into the mainstream.
The FDA made its health data available for public access and use.

This year is expected to be even better in terms of innovations and developments in digital health. Building on Rock Health’s 2014 estimates, we’ve already witnessed more than $2 billion in digital health funding in 2015.

We’re sure to see advancements in those trends already making waves in the healthcare landscape—mobile apps, telehealth, wearables and so on, but there’s more.

“The growth in business cases for new models of healthcare delivery and integration of digital health technology is reaching the point of convergence — creating powerful synergies where there was once only data silos and skepticism,” wrote Ryan Beckland, CEO of Validic, a healthcare IT company in The Health Care Blog.

So where is digital healthcare headed? Which trends are shaping the industry’s future? Let’s explore some of them.

Smart Clinical Devices

Diagnostic tools and heath devices that are connectable and able to communicate data to other devices are becoming better and more cost-effective. We are beginning to see innovative new products like smartphone case devices that can quickly provide an ECG or a DIY blood test, and contact-free flash thermometers. These cutting edge products are likely to replace more traditional clinical devices because of their reasonable price points, reimbursement benefits, and the ability to collect real-time patient data, enhancing both treatment and patient outcomes.

Additionally, […]

By |August 25th, 2015|Blog|0 Comments

Build Your Argument for Unified Communications in Your Organization

Today, every company, large or small, is challenged by the two most critical business necessities—seamless collaboration and reduced cost of operations. We’ve entered an era of limited resources where businesses are expected to do more for less. Unified communications (UC) offers solutions that integrate collaborative communications technologies to help streamline business processes, ultimately improving operations while cutting costs.

There have been tremendous changes in the workplace with the rise of BYOD (bring your own device), remote work, and the fast-paced shift to enterprise mobility—where employees are working on the go with all different types of devices. Because of this, it’s more critical than ever for organizations to understand how unified communications can benefit day-to-day business operations. However, moving to UC may not always be an easy sell to everyone in the company. The first big challenge is resistance from an unsure C-suite and/or board. How can IT leaders build a convincing case for UC?

Improved collaboration is just one of the benefits of integrating UC in your business processes. UC deployment allows employees to collaborate, and exchange and share resources quickly, which helps foster faster and better decisions. A Forrester report found that with UC solutions, an IT consultancy reduced the time its sales team took to produce complex RFP responses by almost 20 percent. This allows for a business to respond to more RFPs, giving them more opportunities to generate revenue.

The report also indicated that UC solutions can help businesses reduce costs for carrier communications by 30 to 40 percent, and allow them to pare down the network complexities and associated costs.

But, for businesses to truly embrace all that UC solutions can offer, and in order to firm up your argument for investing in UC, it […]

By |August 18th, 2015|Blog|0 Comments

Bring Digital Signage to Your Fleet of Company Vehicles

Branding your businesses fleet of vehicles, no matter their number, is one of the most effective ways of promoting your business. It becomes even more effective if you graduate to on-vehicle digital signage. Adding digital signage to your vehicle fleet greatly enhances your efforts to improve brand recognition and recall, helps you gain eyeballs for your brand messaging, and broadens your overall advertising campaign strategy.

Leverage the Benefits of Vehicle-Based Advertising and Digital Signage

Literal mobile marketing. The concept of advertising on vehicles has been around for decades. Over the last few years, the trend of using of vinyl wraps allowed companies to turn vehicles into a literal mobile marketing strategy. Studies have shown that roadside digital billboards have a huge impact on consumer engagement and message retention. And the same possibilities are being explored today as more and more organizations add on-vehicle digital branding to their marketing campaigns.

The latest digital technology. Vehicle-mounted digital signage offers many of the advantages of place-based digital signage. Unlike static vehicle branding, the branding possibilities with on-vehicle digital signage are endless. From videos, to interactive screens, to geolocation technology, companies are now incorporating a wide range of new technologies into their vehicle branding strategies, resulting in more creative and eye-catching campaigns.

Local advertising opportunities. Digital signage on business trucks and cars is also a powerful “local advertising” option. The visual graphics and eye-catching motion of digital signage allow potential customers to recall the brand or website that you are promoting, even at a later stage.

Like any technology, its usage isn’t foolproof. Vehicle based digital signage should be continually updated and monitored in order to be effective, and the content you create should be of the highest quality, as well as visually […]

By |August 11th, 2015|Blog|0 Comments

Videoconferencing: Why HD is a Must Have

Videoconferencing is on the rise and the benefits are numerous. From reduced costs in travel and time, to improved remote collaboration, to global client meetings—no matter the industry video conferencing is changing the game when it comes to business operations. And as a result of the widespread adoption of video applications such as Skype and FaceTime, employees are becoming increasingly familiar with the technology, meaning little time has to go into training, and even less time has to go into convincing them to use video.

A study by Frost & Sullivan found that effective collaboration is a key component of business performance. It also discovered that IT professionals place a high value on the importance of collaboration, recognizing that it leads to increased productivity as well as it being a competitive advantage.

HD Videoconferencing systems are becoming cost effective solutions, scalable for businesses of all sizes. For enterprise HD video systems, organizations can invest as little as $3000 for point-to-point HD. In fact, a closer look at HD video systems reveals that the cost is close to, and sometimes even more affordable than that of many of the leading high-end standard video (SD) conferencing systems available on the market. In some cases, HD video systems may be even more affordable. Let’s delve into some of the practical applications of HD for different industries.

Education. Many universities already employ video strategies in their lectures. Professors often record them so students who missed class or want to review the material can do so later. However, the remote use of lecturers and special guests via HD video conferencing has yet to be widely embraced. As the popularity of Massive Open Online Courses (MOOCs) continues to increase, the potential for lecturers to […]

By |August 4th, 2015|Blog|0 Comments
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