June 2015 - Advanced AV

What Happens When Wi-Fi and Unified Communications Don’t Get Along?

Companies using Unified Communications (UC) are enjoying the benefits; large savings in both money and time, improved messaging efficiency, reduced travel and associated costs, and, of course, improved collaboration with video conferencing. The all-encompassing service UC offers, gives workers the opportunity to work from anywhere. This poses the question: What happens when Wi-Fi is down? Is business brought to a halt?

Potential Problems and Solutions

As more employees take advantage of UC service opportunities, companies will encounter a bigger drain on existing networks. Managing the increased use, performance, and security becomes a new priority. Using mobile devices on the go can lead to a dropped signal or video conferencing delays. One solution for mobile phone users is using dual-mode handsets. Paired with a device used for networking, the phone can switch from Wi-Fi LAN and the cellular network. A strong analysis of the company’s concerns and needs should be performed to weed out potential issues before getting started.


Solid equipment with professional installation should reduce Quality of Service (QoS) issues. QoS measures errors and transmission rate with the goal of improving them, and helping routers perform better. Wireless traffic must be prioritized by network managers to send important traffic—like video conferences and phone calls—to the most important users. QoS also covers implementing techniques such as Wi-Fi Multimedia (WME). WME can help when bandwidth is being shared by a diverse group of applications, for example video conferencing, media players, and other apps. Remember, a dropped all or lousy connection costs more than just time, it affects your reputation and makes your interactions seem less professional.


A good IT offense is the best defense. Guests on the network, lost devices, and denial of service (Dos) events all bring the potential for […]

By |June 30th, 2015|Blog|0 Comments

Advanced AV, LLC Announces New Engineering Procedures

Press contact:
Marina Gregory
Marketing Director, Advanced AV, LLC
Advanced AV, LLC Announces New Engineering Procedures
West Chester, PA – June 29, 2015 – Advanced AV, LLC announces the implementation of the TEAM approach in their engineering procedures. In an effort to streamline their process, an engineer and a drafter work continuously together to move from one project to another. This provides better time management and fluid movement between projects.

“The TEAM concept has proven to be a real success in engineering,” said Susan Lucci, engineer manager for Advanced AV, LLC. “The procedure establishes a better understanding of our clients likes and preferences, creates a stronger relationship between the client and engineering team and has allowed us to execute more efficiently.”

Engineering works together as teams for ninety percent of current Advanced AV, LLC’s projects. If a project is delayed, rather than abruptly shifting an engineer or drafter to other projects, the TEAM concept allows for a more organic shift to and from projects. This enables the teams to have the flexibility to manage difficult timelines. This small efficiency of time is beneficial when scheduling projects.

“We currently have three established teams using the TEAM concept and will continue to implement this approach with additional teams. The collaboration and mix of knowledge has brought strength and confidence to our engineering team,” said Lucci.

About Advanced AV, LLC

Advanced AV, LLC has evolved with the advancement of technology into a specialized integrator of professional audiovisual systems for business, education, government, and worship facilities. Serving the Mid-Atlantic region of the U.S., Advanced AV has long proven track record of transforming clients’ technology objectives into reality. Advanced AV, LLC also offers Advanced Advantage, a fully customizable service solution. The range of offerings include; fully managed service operations with […]

By |June 29th, 2015|News|0 Comments

Interactive Projectors: What You Should Consider Before Making a Purchase

Many people holding meetings or teaching in classrooms have seen how transformative interactive whiteboards are. They have the ability to hold the audience’s attention longer than traditional meeting tools. But, smartboards, as they are called, are prohibitively expensive and lack the ability for collaboration in the small spaces most meetings are held in. Enter the interactive projector. Interactive projectors are gaining in popularity as cost-effective and portable alternatives to interactive whiteboards. The projected visuals now support more interactivity, improving the user experience, and encouraging participation. Plus, with the emergence of touch technology, interactivity has taken on a whole new meaning, with the projectors fitting into that space perfectly. People can join in using a stylus or just their finger. To pick the best projector that suits your needs, you need to consider the following factors.

Choose the Right Size

Interactive projectors are ideal for small spaces. The equipment comes in various sizes and what will work best depends on where it will be placed in the room. For instance, if the projector is going to be on a table top or hidden in the ceiling, something of a smaller scale would be better. If it will hang from the ceiling, you want to make sure it doesn’t hang too low. Assess the placement, before settling on which size is right.

Consider the Distance

Size isn’t the only factor you should consider when you purchase a projector. The right option depends upon the distance between the projector and the displayed area. Typically, in a long conference room, projectors are placed in the back. To view pictures with clarity in a large room, auditorium or conference venue, you need a long-throw projector. These work best if you have a large presentation […]

By |June 23rd, 2015|Blog|0 Comments

Huddle Rooms: Creating Your Collaboration Cave

Is your business in need of space to accommodate small group collaborations? Are you looking for an area in which to bring your employees together? A space to improve productivity and foster innovation? If you’re ready to move past the traditional conference room and try something more personal and cost effective, your business may be ready for a huddle room.

There has been a move towards more open and casual environments in firms of all sizes in the last decade. This is for good reason too. Collaborative work areas like huddle rooms still offer important conferencing equipment without the need to hire out a designated space. Now groups can brainstorm solutions organically, whenever they should come up.

What is a Huddle Room?

A huddle room generally includes videoconferencing hardware such as a laptop or desktop with a built in camera, a microphone, and an attached phone system for conferencing. The space also includes a desk or small table that should be appropriate for four or more people. A good huddle room will also have sound masking technology that emits a frequency from speakers in order minimize noise—similar to noise cancelling headphones.

Why are Companies Opting for These Smaller Spaces?

Changing work culture. The use of large conference rooms for meetings is becoming less and less common as firms opt for quick, easy alternatives. This comes as the insulated workplace of traditional office culture moves towards open spaces and collaborative work environments. In addition to this, the number of employees working from home has soared over the past five years, and as remote work becomes a more viable option, a flexible space for the workers that don’t operate on a typical nine to five schedule is important. This also saves space […]

By |June 16th, 2015|Blog|1 Comment

Advanced AV, LLC Achieves InfoComm International AV Provider of Excellence Distinction

Press Contact:
Marina Gregory
Marketing Director, Advanced AV, LLC

Advanced AV, LLC Achieves InfoComm International AV Provider of Excellence Distinction 
West Chester, PA – June 15, 2015 – Advanced AV, LLC has qualified as an InfoComm International AV Provider of Excellence, or APEx. The InfoComm APEx program is a marketing recognition program for integration companies and AV design consulting firms dedicated to upholding industry excellence by providing quality service to customers.

The InfoComm APEx program recognizes companies based on the number of employees holding key industry certifications, including InfoComm’s CTS credential, completion of continuing education classes, and positive customer survey responses. APEx providers must also prove that they meet or exceed the requirements within 2 ANSI/INFOCOMM standards, the Standard Guide for Audiovisual Systems Design and Coordination Processes and the AV System Performance Verification Standard, to foster better communication between the AV provider and the client.

“The APEx designation gives AV companies a mark of distinction in the marketplace,” said David Labuskes, CTS, RCDD, InfoComm International’s Executive Director and Chief Executive Officer. “Customers of APEx companies can be confident of the AV provider’s professionalism and commitment to ongoing training, customer service and dedication to excellence.”

“With our customer’s best interest always at the forefront of our focus, Advanced AV is dedicated to achieving excellence, together with our commitment to training and advancing our employee’s knowledge.” noted Advanced AV’s Travis Lisk, CTS-I, Vice President of Technical Operations “We are extremely pleased to obtain the InfoComm APEx designation.”

For more information on the APEx Program, visit infocomm.org/APEx.

About Advanced AV, LLC

Advanced AV, LLC has evolved with the advancement of technology into a specialized integrator of professional audiovisual systems for business, education, government, and worship facilities. Serving the Mid-Atlantic region of the U.S., Advanced AV has long proven track record […]

By |June 15th, 2015|News|0 Comments

The Future Looks Bright for the Digital Signage Market

The digital signage industry is growing in leaps and bounds and trending into new waters. Let’s put aside the numbers game for a moment—all you have to do is look around you to see the proof that digital signage is turning up everywhere you go. When you walk into your favorite retail store, you’re sure to be greeted by a large video wall. Go to the nearest snack bar and you’ll find digital menu boards. Take a trip and you’ll see the highways are dotted with big, bright billboards. Digital signage has shed its strictly retail image and entered the realms of health care, education, sports, big corporate enterprises, small businesses, and more. One of the biggest reasons for the popularity of digital signage is that its impact is larger than any other out-of-home media.

What the Numbers Mean for Digital Signage

According to a new study by Grand View Research, Inc., the global digital signage market is estimated to reach $20.03 billion by 2020. The report identifies the retail and health care markets as two major areas for the most growth in the signage industry over the next six years. Another report has even higher figures, stating the worldwide market for digital signage is expected to reach $23.76 billion by 2020.

We’ve already seen the explosion of digital signage as a powerful visual marketing tool. This trend will grow as marketers continue to use it to grab even more interest. With more and more digital signs popping up, brand interaction and attention marketing is poised to grow like never before. The future of digital signs is bursting at the seams with possibilities for many different types of industries. Here are the major trends for the future of […]

By |June 12th, 2015|Blog|0 Comments

Digital Signage: In Case of Emergency, Do Not Break Glass

Digital signage is becoming increasingly common everywhere you go. These digital displays can be used to inform, warn, motivate, and influence. They provide a perfect opportunity to efficiently relay information to a wide audience. The technology has applications across virtually every industry, from government to corporate businesses, as well as public institutions such as universities, transit systems, and hospitals. With digital signage becoming more and more affordable it is now used everywhere from airports to banks and libraries to highways.

Digital signage has proven to be incredibly valuable in its application as an emergency communication tool. Broadcasting messages placed in strategic locations and in an effective way can alert a large number of people to potential dangers, such as extreme weather conditions, or public safety issues.

The benefits of digital signage are clear—fully customizable screens that can transmit breaking news in real-time. It is important you have a clear strategy in place for emergencies to ensure the information gets across quickly and efficiently. Here are some tips for making sure your digital signage strategies run smoothly.

Define Leadership and Assign Responsibilities
Before establishing any plan of action, your organization needs to decide who is in charge of the digital signage alerts and exactly what their role is. The person in charge will need to coordinate efforts with other personnel, for example school leaders or store managers, to go over any action plan in case of emergency. They should be able to take control of any emergency situation, making sure to keep the information on the panels up to date and even leading people to safety, if necessary.

Have a Contingency Plan
Even if you have someone in charge and a solid set of guidelines to follow, in the event of an […]

By |June 11th, 2015|Blog|0 Comments

The Lines are Blurring Between Marketing and IT

As the worlds of marketing and IT continue to collide, many are asking the question: Is the wall separating the two departments coming down? While I wouldn’t go to the lengths of assuming that marketing and IT can or will ever fuse into one, what I do believe is that the two departments must form a more ‘symbiotic’ relationship in the future of business. There are two main reasons driving this need. First, with businesses going digital, it’s becoming virtually impossible to carry out any marketing operations without involving technology. Secondly, marketing is playing a bigger role in the customer side of business. Let’s discuss the two factors in detail.

Modern marketing is tech-dependent

Today’s businesses have entered a phase of digital revolution where technologies like mobile, cloud, big data, and social are fundamental for survival and success. Moreover, marketing is constantly being reshaped by modern consumer habits and the ubiquity of smartphones, tablets, and laptops. In this always-on, hyperconnected world, marketing needs to leverage new ways to attract, nurture, and maintain their client and/or customer base. Without technology, this is next to impossible.

Customer-centricity is the new marketing mantra

Being customer-centric is the ‘gold standard’ for businesses today. But, nowhere is the buzz of customer-centricity stronger than in the marketing space. According to a recent Gartner survey, customer experience is the top area of marketing technology investment and is the “#1 innovation project for 2015.” Mercedes Benz USA President and CEO Steve Cannon described the situation aptly, saying “Customer experience is the new marketing.”

In order to reap the rewards of this new trend towards customer experience marketing, you need to gather and analyze data. Lots of data. And data-driven marketing can be implemented only with the proper […]

By |June 9th, 2015|Blog|1 Comment

The Future of Unified Communications

As the workforce becomes more mobile, businesses need technological solutions to handle the shift. Unified communications (UC) has an important role in the future roadmap of business as long as it evolves in kind. UC needs to make sure it provides the flexibility needed as employees take their work with them where they go.

Businesses are Adopting UC Technology in Earnest

The shift to the mobile and remote workplace is becoming more and more popular. Businesses today often have employees working on different devices in different geographic locations. Businesses see the value in this new work structure and are increasingly turning to UC solutions to handle the load. A survey conducted by the market research firm Ovum revealed that around about 80 percent of organization executives heads indicated their plans to move forward with UC implementation solutions in their business processes strategies. To back that fact up, the survey also showed 78 percent of department heads claimed to actually have appointed a budget for UC. This is significant because it indicates a positive move towards using the technology as a here-and-now solution instead of placing it as an agenda on a to-do list.

BYOD Drives the Evolution of UC Solutions

As mentioned above, workplace mobility is the driving force behind the popularity and evolution of UC technology. More and more people are breaking free of the cubicles and taking advantage of a more flexible work atmosphere. Companies are supporting this increased mobility in their business models. This has triggered new trends in work culture and BYOD (bring your own device) is one of the most popular. Employees are feeling empowered by the growing number of mobile devices they can bring to work. Vendors need to cater to this empowerment […]

By |June 2nd, 2015|Blog|0 Comments
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