March 2015 - Advanced AV

How Psychological Distance Can Make You a Better Leader

With all the talk lately of remote work and virtual employees, it’s easy to forget that many people still have to work in a brick and mortar environment, elbow to elbow with colleagues and supervisors. The reality is that, in these situations, there is often a need for us to create a “distance” between ourselves and those around us. It could be because your colleague suddenly get a promotion, and is now your direct manager, or vice versa. Or perhaps that last group project was a rough one, and resulted in some office tension and lingering hard feelings. Distance may be needed because a co-worker has left the office and responsibilities are being divided up, or someone new has joined the company. Any of the above scenarios are likely to put some strain on your work relationships that distance may help defuse.

Often, though, especially in open space work environments or smaller offices, achieving physical distance might not be possible. But you can still achieve some distance — psychological distance. Psychological distance simply means taking a step back from those around you, your colleagues, even your clients, and rearranging your priorities. It is often defined as a “gap” or “social distance” that needs to be created between you and your co-workers in order to keep working conditions positive and healthy. Psychological distance allows us to take a break from constant mental connection and focus on ourselves, which is something that is good for us and our relationships, business and otherwise.

There is also something called experiential distance, which involves imagining something before you experience it. This is something leaders should understand and get comfortable with, because it will allow them to recognize the positive effects of psychological […]

By |March 31st, 2015|Blog|0 Comments

Rapid Growth may be Harming your Business

Can growth be bad? Well, considering all the importance placed on margins, ROI, increased sales figures, etc. it may seem like growth is the only thing businesses should be striving for. After all, from the time an organization open its doors, growth is the goal. As a business makes its way towards that dream of the break-even figure that every start-up longs to achieve, discussions about growth are always first and foremost. However, after your company has crossed that initial stage of growth, what’s next? This is a vital question to consider. In fact, companies who ignore this question and are unable to keep pace with their own growth may ultimately end up imploding.

The Risks

A cash crunch is the first bump in the road for many fast growing companies. Often, businesses spend money on upgrading their infrastructure or operations when they should be financing their growing sales. A company that grows too fast may not have the budget to maintain the number of sales and level of service expected of them. This is just one example of rapid growth hindering the long term sustainability of an organization.

Even a corporate biggie like McDonald’s gets it wrong sometimes. For years, they depended solely on their sales figures and ignored the warnings of market analysts, who repeatedly stressed things like market saturation and declining profits. In 2003, they admitted that they were no longer a growing stock after years of failing to heed the warning signs.

Moreover, rapid growth also means rising expectations of customers. In any business, not being able to fulfill a loyal customer’s expectations is one of the biggest failures. Once a business gets the reputation of failing the customer, it is almost impossible to […]

By |March 24th, 2015|Blog|0 Comments

Mobile is the Mindset- Are you Accommodating?

Mobility is a hot topic for most businesses and their employees. Employees desire easy accessibility to their information, want to use their own technology, and they no longer want to be strapped to a desk. While the objective of increasing mobility is for more employees to interact from more places at the same time, those remote employees shouldn’t end up being less productive, or feel disconnected and isolated from the rest of their teams. In fact one of the great ironies of the rise of mobile technology is the increased expectation that we should all be more connected, at all times, and in any location. This trend has been triggered by an influx of the Millennial workforce that values work-life balance over other career aspects. They don’t appreciate the traditional 9-to-5 structure, and are looking for — and demanding, in many cases — more flexibility in both work hours, and where they actually do that work.

Today’s business landscape is witnessing seismic shifts in terms of how people work, collaborate, and communicate with each other. In order to remain competitive, you need to evolve. The question is, how should your company use technology like mobile, video collaboration, or on-demand content to help engage Millennial workers, as well as more experienced workers that don’t want to be tethered to their desks? Let’s discuss.

Why mobile?

Tablets are gradually outselling desktops, and nearly everyone has a smartphone these days. According to International Data Corporation (IDC), vendors shipped 327.6 million smartphones during the Q-3 of 2014. Another study indicates that almost 69.4 percent of the global population is likely to use mobile devices by 2017. It further reports that mobile will account for 83 percent of Internet usage by end of […]

By |March 17th, 2015|Blog|0 Comments

Why We Should Never Stop Learning

“Every now and then I like to pick up a copy of Time magazine and read every article from beginning to end, not just the articles that interest me most hat way you can be certain to learn something you didn’t know previously.” – Bill Gates

If Bill Gates can pick a copy of Time Magazine and read it from end to end just to grow his knowledge and experiential understanding, then it isn’t hard to understand that there plenty to be learned for all of us, regardless of the business we are in. There is no place for complacency in today’s age, where the refusal to learn and grow leads to stagnation and death.

Recently, many members of Advanced AV’s core leadership attended the NSCA BLC to learn about trends in the AV industry and shake hands with 300-400 of our colleagues. But what really inspired our team to pack up and leave Philadelphia to head to Tampa, besides the weather, was a passion to continue learning and become educated on the evolution of our business, industry and practices. This shows just one more example of how the philosophy of continued learning is accepted among focused organizations, irrespective of the industry they belong to.

Bill Gates’s policy of continued learning was not just one he believed in for himself. He also encouraged his employees to become part of this knowledge expanding process. Regardless of the business you are in, it is important to continue investing in your education and the education off your staff. It is the key to organizational success. As a company that builds spaces for learning, training, and education, our focus isn’t just on the technology, but also on the people who are depending […]

By |March 10th, 2015|Blog|0 Comments

The Role of Technology in Story Telling

Over the past few years, the marketing and advertising world has been buzzing around the concept of storytelling. While some think storytelling is overused, watering down its essence and losing its appeal. There are others who believe that storytelling is a way to reach out to customers that will never go out of style. Thanks to the Internet, consumers are already given access to as much information as they could possibly want. So, it’s not about the information that is delivered. It is, instead, about how that information is delivered that makes all the difference. We live in a world where pitches don’t cut it anymore. Nobody wants to be sold to. Instead, people want to feel important and understood. People are looking for a connection. In fact, this desire for an emotional connection is the reason we find puppies, horses, and humor in commercials today. Essentially, it’s all about being able to present ideas to your customers in a way that makes them feel compelled to respond.

From the Ad World to the Boardroom

There are several similarities to be found between what happens in the media and what takes place in the boardroom. These similarities can be used to our advantage if we are asking the right questions while preparing our presentations. A key question we should be asking is, “How are we using media to create better stories in the boardroom?” When selling, pitching, teaching, and sharing, we should be using technologies such as video and audio in our presentations to closely tie together the delivery of our content. Delivering the content through emotionally driven storytelling, enhanced with meaningful video and audio, will create a memorable presentation that consumers are bound to connect […]

By |March 3rd, 2015|Blog|0 Comments
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