Social Conversations: The Game Changer
At its earliest evolution, Ecommerce had no other choice but to depend on search engine performance to help drive sales and exposure. The higher a website would rank in web search, the better its visibility and the subsequent chance of conversion. With the emergence of social media channels people became more connected and closer to one another than ever before. As such, our ability to communicate and interact through social media channels and networks began a chain reaction that has changed the entire business and sales game.
A recent survey suggests that over 70% of companies (both B2B and B2C) acknowledge the profound impact that social media has on their targeted audience in terms of increasing brand awareness. Opportunity for live interaction is the prime factor that elevates social media from the traditional search engine visibility model.
Social media platforms have identified the potential they have to impact business based on their overwhelming acceptance among users. In the past several years, we have seen both Facebook and Twitter go public, we’ve seen LinkedIn continue its domination in the business space and we’ve watched Pinterest, Instagram, and Snapchat take off. Most importantly, and we’ve seen these social media platforms trend toward a focus less on being a place where people congregate and chat and more on monetizing the platforms and attracting brands and advertisers hungry to reach the audiences these platforms have amassed. But does social media really create leads and provide sales opportunities? Let’s take a look.
How Does Social Media Boost Sales Opportunities?
Consumers love personalized interaction, and social media channels provide marketers with the opportunity to give them what they want. Marketers can converse, address questions, gain feedback, and more in […]