November 2014 - Advanced AV

The Magnet That Is Video (Big Screens, Small Screens, Silver Screens)

Historically, the importance of visual images as means of communication has been long emphasized by psychologists – we see before we read. Perhaps this can explain our addiction to screens – smartphone, tablets, PC notebook or desktop, TV, LEDs, movie theaters, and so on. The visual communication sector capitalizes on this addiction by creating visual ad campaigns that can be hammered into the minds of the audience in a fairly effortless manner. We may forget the words contained in a campaign, but we remember what we have seen. This is the power that has been vested in digital signage – the power to captivate and produce a certain long-term effect. Not only are signage companies trying out ways to utilize this power but they are doing so in many creative ways, and with that, the digital signage industry has truly come of age.

Digital signage in retail space

Engaging the customer is important in a retail environment. And, digital signage has been doing that for a fairly long time. Today, however, with the advent of technology, things have changed. Some basics apply when it comes to signage, including the fact that your signage should appear in an area where customers will notice it and you should spend a fair amount of time researching what the “sweet spot” for the signage is. In addition, your content and how you work around it is what makes all the difference. A well-designed display with nicely-crafted graphics, HD images, smooth motion, and captivating content is sure to grab eyeballs while, conversely, a poorly designed and executed display might get zero attention.

But that’s not all. New things are taking place in the world of digital advertisement and some of them include […]

By |November 18th, 2014|Blog|0 Comments

Laser Phosphor Projectors: What you need to know

For many years now projector owners have been worried about the high costs of changing projector lamps. For a long time, there were no cheaper alternatives available and the maintenance of traditional lamp-based projector was difficult at best. To a great extent, laser-based projectors have changed this scenario and they are being heralded as the latest technology that could eventually replace the lamp-based projectors.

The popularity of laser projectors

As laser-based projectors are becoming increasingly popular in the AV industry, manufacturers are introducing a wide range of laser-based projectors in today’s market. Available in many forms such as pure laser, laser phosphor, or laser phosphor hybrid, these new-age projectors are also gaining popularity among consumers due to their obvious advantages over traditional lamp-based systems.

How they work

In laser phosphor projectors, a blue laser diode acts as the light source instead of a high intensity discharge (HID) lamp. The laser diode directs light onto a phosphor wheel to create the three primary colors – red, green and blue. These colors are then directed onto an imaging surface, which allows the light to pass through a lens and finally gets projected on the screen.

Application and benefits of laser phosphor projectors

Since laser-based projectors produce higher picture quality than standard lamp-based systems, they are great for large-format applications and cinema. Laser phosphor projectors, on the other hand, are best suited for corporate boardrooms, classrooms, and location-based entertainment due to their amazing range of benefits. Some of those benefits include:

No need for lamp and filter replacements
Long-lasting  illumination system
Reduced down-time
Low-maintenance
Cost-effective

Is the laser phosphor projector marking the beginning of a new era for projectors?

The future of projection lies in solid state technology and laser phosphor projectors are a positive step in that direction. Laser […]

By |November 14th, 2014|Blog|1 Comment

Making Mobile Part Of Your Video Strategy

Mobile as part of your video strategy not yet at the top of your list? It should be! Let’s start with some interesting stats revealed by Cisco’s Global Mobile Data Traffic Forecast. They predict that by the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth and more than two-thirds of the global mobile data traffic will be contributed by video by 2018. Now, if you do the math, you will see how increasingly important it is to consider the popularity of mobile technology before rolling out your video strategy.

Various studies have shown that most mobile users prefer to watch videos rather than view images or read content. And while not all consumers of content prefer video, a large part of your audience (read that prospects and customers) do, so it’s just good business sense to serve up content in a variety of iterations, designed to suit the preferences of many.

As such, we’re firm believers that developing a mobile video strategy should be an important part of your integrated marketing plan.

Why make mobile a part of your video strategy?

Given the current market estimates and the rising popularity of mobile devices, it is evident that capturing the attention of the audience through mobile-compatible videos will become one of the key strategies for smart marketers. In fact, Cisco, Polycom, and Lifesize are all offering easy mobile integration into their hardware solutions for this purpose. But how do you go about it?

Mobile Video Strategy – Points to look out for

Create videos that resonate with your audience. Take care about using proper graphics, visuals and background music to send out a well-structured, coherent, and creative message to your audience.
Storytelling […]

By |November 4th, 2014|Blog|0 Comments
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