Historically, the importance of visual images as means of communication has been long emphasized by psychologists – we see before we read. Perhaps this can explain our addiction to screens – smartphone, tablets, PC notebook or desktop, TV, LEDs, movie theaters, and so on. The visual communication sector capitalizes on this addiction by creating visual ad campaigns that can be hammered into the minds of the audience in a fairly effortless manner. We may forget the words contained in a campaign, but we remember what we have seen. This is the power that has been vested in digital signage – the power to captivate and produce a certain long-term effect. Not only are signage companies trying out ways to utilize this power but they are doing so in many creative ways, and with that, the digital signage industry has truly come of age.
Digital signage in retail space
Engaging the customer is important in a retail environment. And, digital signage has been doing that for a fairly long time. Today, however, with the advent of technology, things have changed. Some basics apply when it comes to signage, including the fact that your signage should appear in an area where customers will notice it and you should spend a fair amount of time researching what the “sweet spot” for the signage is. In addition, your content and how you work around it is what makes all the difference. A well-designed display with nicely-crafted graphics, HD images, smooth motion, and captivating content is sure to grab eyeballs while, conversely, a poorly designed and executed display might get zero attention.
But that’s not all. New things are taking place in the world of digital advertisement and some of them include […]