June 2012 - Advanced AV

Making the Move to Digital Signage

By Tom Atkins

We live in an interactive, media-centric world, which explains the explosion of digital signage over the past few years. From single kiosks to multisite media displays, digital signage engages and keeps people’s attention, but for many, it’s a scary proposition, a new technology they don’t understand. Here are some tips to beginning your move to digital signage.

The very first thing you should do is think hard about what you want your digital signage to do. For all the changes in technology and delivery, a compelling message and clear purpose are still at the center. Are you telling a story? Are you providing information? Branding? Do you want to call your viewers to act? Think carefully about your goals first. Everything else comes out of this.

There are several layers to digital signage, and after you have a clear image of what you want to do, you should think about each layer carefully.

Layer One – Attract Attention
You want the screen to stop people in their tracks. Location, design, screen size and quality combine with your video and graphics to do this. It’s all important. If you compromise on either aspect, the techology or the production values, you won’t get the full impact you are after.

Layer Two – A Compelling Story
People will stop when a dynamic image on a quality screen grabs their attention. But you want to keep their attention and move them to do something. This takes a compelling story, told well.

Layer Three – The Call to Action
What do you want them to do? Buy something? Go to a web site? Remember a program? Be clear on what you want to do, and make it easy for them to do it. Just like […]

By |June 21st, 2012|Blog|0 Comments

SmartCEO magazine names Advanced AV in their Top 100 Best-Run Companies in Philadelphia

View the video below.

By |June 19th, 2012|News|0 Comments

June 2012

By |June 8th, 2012|Newsletter Archives|0 Comments

A/V Integration Makes Government Meetings Interactive

by D. Craig MacCormack

Other than being forced to kick the project manager out early in the process, installers at Advanced AV say the work they did in February and March 2011 at the Chester County government building in Pennsylvania was fairly straightforward.

Perhaps that’s selling the job a bit short, considering systems design engineer Kevin McGinnis had to get up to speed on the fly as the project was moving along, but “we planned out a lot in advance,” he says, so the learning curve wasn’t quite as steep as it might have otherwise been.

Advanced AV oversaw the A/V integration of two meeting rooms, which were each outfitted with a videoconferencing system, audioconferencing capabilities, DVD/VCR, a cable TV tuner, two analog laptops, one digital laptop and eight wireless microphones for use during meetings.

Photos: Inside Chester County’s Government Building

The company also outfitted the HR training room with a media recorder and installed a center projector, two 47-inch displays, microphones for each of the county commissioners, 10-inch monitors for each member to watch as the presentations continue behind them, and a podium for public presentations.

In the commissioners’ room, a second camera records the entire meeting as it’s streamed live on the panel’s website, giving those who miss the live broadcast the ability to search the posted agenda and find the section of the meeting in which they’re most interested quickly.

Challenged Faced, Overcome
Among the challenges were integrating wireless touch panels, but the issue was eventually resolved and done to the client’s satisfaction.

“The biggest issue we had to deal with was getting the right signatures,” McGinnis says. With as many as eight meetings per month, “We had to get the system set up the way the user wanted it […]

By |June 5th, 2012|News|0 Comments
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