March 2011 - Advanced AV

Find a New Way to Use Twitter in Your Business

Twitter, the social media sensation that changed the meaning of the word “tweet” from something that birds did into something that people the world over are now doing every minute, recently celebrated its fifth anniversary. In a relatively short period of time, this mode of communication has become essential to many aspects of personal lives and businesses alike.

Depending on how it is employed by a business or public venue, Twitter can either be a distraction or a positive way to engage customers and patrons. There are any number of websites advising companies how best to use Twitter, but the key seems to be originality. Institutions that only use Twitter to regurgitate existing information or pester their customers into making return visits need to change their tactics.

If there is an institution where success is tied to a good dialogue with the public, it’s museums. A failure to engage audiences with relevant content would be the end of these venues, and as a result, museums are often the first to adopt new technologies to capture and hold visitors’ attention.

Museums can teach us much about Twitter. As Nina Simon, a museum experience designer emphasizes in an open letter to museums on their use of Twitter: “If your museum was hosting a radio show, would you only talk about the open hours and try to entice people to show up? Of course not. You would do something engaging, educational, entertaining, provocative… all the elements that you try to design into every program or exhibit.”

So how can restaurants, bars, sports venues, retailers, and every other business use Twitter to be more “engaging, educational, entertaining, and provocative”? Luckily, several technology companies are finding ways to tap into the Twitter conversation and […]

By |March 30th, 2011|Blog|0 Comments

March 2011

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By |March 16th, 2011|Newsletter Archives|0 Comments

Eye Contact Makes Remote Meetings More Effective

Apple is once again featuring prominently in news headlines following the announcement of its new iPad 2. This latest must-have device is thinner, lighter, and faster, with increased battery life and a new “smart cover” that increases functionality.

But perhaps one of the most interesting attributes of the new iPad is the addition of Apple’s Facetime software to its built-in applications. This makes mobile video chatting more accessible in a larger format than previously available, with the iPad screen providing a near life-size representation of the human face.

While Facetime is a fairly rudimentary video communications platform, its increasing presence will mean that more and more people will be adapting to the idea of adding video to their voice communications. This is interesting not just from a technology standpoint, but also in terms of human behavior. Voice is a great indicator of mood and comprehension, but when you add the possibility for eye contact and observation of facial expressions the value of an exchange between participants is elevated significantly. Or, as Apple itself elaborates, “The big, beautiful iPad display is a great place for a face, because you can really see it. Not a smile or laugh goes unnoticed.”

Most presenters in business and education are well aware of the value of eye contact. But this important function of communication goes further than merely ensuring your audience is engaged. Eye contact can also make up for all manner of inhibitors to an effective meeting or collaboration. Specifically because, according to presentation skills consultant Debbie Bailey, “Good eye contact cuts physical distance in half, helps you connect with your audience on a personal level, and invites audience members to participate in your presentation.”

If eye contact can cut distance in […]

By |March 16th, 2011|Blog|0 Comments

How To Prevent A Technology Disaster

Today we encounter technology in nearly every aspect of life, including the formerly low-tech activities of grocery shopping and filling your car’s tank with fuel. And even though technology is supposed to make our lives easier, sometimes it seems like a great deal of patience is required to get the most out of electronics. Every time a desktop computer freezes, or the automated car wash machine won’t accept dollar bills, a feeling of intense frustration and helplessness can suddenly turn a good day into a bad one.

For many people, the presence of technology is nowhere more keenly felt than in the workplace. It is not at all uncommon to spend an entire day in front of one or more computer monitors while connected to desk and mobile phones, videoconferencing equipment, and presentation technology. This is true not just for those with office jobs, but also medical practitioners, educators, and just about anyone else who earns a paycheck in this day and age.

Seeing as how the rewards and detriments of interaction with technology are now a major part of everyday life, studies are being conducted on just how this change affects us. A 2004 report on “User Frustration with Technology in the Workplace” states that “Research on computer anxiety, attitudes, and frustration has shown that a disturbing portion of computer users suffer from negative affective reactions towards the computer, which can subsequently affect whether or not they use the computer, and whether or not they use the computer effectively.”

Furthermore, “In some cases, user frustration with technology can even lead to increased blood volume pressure and muscle tension.”

That particular study wasn’t all doom and gloom, however. It did find that, “There is a measurable benefit to improved […]

By |March 3rd, 2011|Blog|0 Comments
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