Twitter, the social media sensation that changed the meaning of the word “tweet” from something that birds did into something that people the world over are now doing every minute, recently celebrated its fifth anniversary. In a relatively short period of time, this mode of communication has become essential to many aspects of personal lives and businesses alike.
Depending on how it is employed by a business or public venue, Twitter can either be a distraction or a positive way to engage customers and patrons. There are any number of websites advising companies how best to use Twitter, but the key seems to be originality. Institutions that only use Twitter to regurgitate existing information or pester their customers into making return visits need to change their tactics.
If there is an institution where success is tied to a good dialogue with the public, it’s museums. A failure to engage audiences with relevant content would be the end of these venues, and as a result, museums are often the first to adopt new technologies to capture and hold visitors’ attention.
Museums can teach us much about Twitter. As Nina Simon, a museum experience designer emphasizes in an open letter to museums on their use of Twitter: “If your museum was hosting a radio show, would you only talk about the open hours and try to entice people to show up? Of course not. You would do something engaging, educational, entertaining, provocative… all the elements that you try to design into every program or exhibit.”
So how can restaurants, bars, sports venues, retailers, and every other business use Twitter to be more “engaging, educational, entertaining, and provocative”? Luckily, several technology companies are finding ways to tap into the Twitter conversation and […]