Advanced AV recently announced that Director of Engineering and Technical Training Travis Lisk is co-teaching the CTS (Certified Technology Specialist) Prep course (GEN112) for the Institute for Professional Development at InfoComm 2010 in Las Vegas, Nevada. The three day course runs June 5 to 7, 2010 and is open to InfoComm members and non-members who are preparing to take the CTS exam.
Lisk, who joined Advanced AV in 1998, is an adjunct faculty member with InfoComm. He brings a unique perspective to the journey of earning a CTS certification. He began his career as an AV installer in the field and steadily worked his way up through the ranks of the company, from service coordinator offering tech support to field engineer conducting onsite design and eventually to quality assurance manager and then director of engineering. “It wasn’t mandatory that I get my CTS certification, but I’ve always been someone who wants to learn more about AV best practices,” says Lisk, who earned his CTS designation when he was a field technician.
Later, Lisk attended Install School Onsite at InfoComm where he passed the exam to earn his CTS-I certification. He was the first person at Advanced AV to earn this higher level of certification. “The CTS certification process is important,” he adds. “Earning a CTS designation opens the door to get more advanced certifications. It means you have proven that you understand and that you practice industry standards.”
Today, Advanced AV has 55 CTS certified AV professionals on staff and is licensed by InfoComm to teach CTS Prep courses to the industry. “Having CTS certified people on staff helps companies to establish a good reputation and the CTS Prep course is vital part of the preparation for the […]
Fresh, Fast and Fun: Digital signage brings living color to grocery shopping at Pennsylvania’s Swiss Farms stores.
By Dawn Allcot
Flying eggs. Meandering cows. Dancing umbrellas or brightly colored sunglasses. These are
just a few of the animated images you might see if you drive by (or, better yet, drive through)
a Swiss Farms store. Swiss Farms drive-thru grocer first launched in 1968 and, according to
the company website, many of the customers that grew up on Swiss Farms continue to enjoy
the fresh products and convenience of the neighborhood store with their own children and
Not What They Remember
But the new flagship location in Millmont Park PA and a fully-revamped legacy store in Drexel
Hill PA are not what early customers remember. A digital signage network with audio draws
customers in, shares important information about sales, and replaces “dead-tree” flyers and
static message boards that listed products for sale.
The store intends to retrofit all 12 of its existing locations and incorporate the new building
design, digital signage and technology systems in all of its new corporate stores, plus any
franchise locations. In addition to opening new corporate locations, Swiss Farms intends to
open at least one new franchise this year, five next year, and 10 in 2012.
New Technology For A New Image
The digital signage and AV installation is part of a comprehensive revamp of the Swiss Farms
image, as the chain seeks to re-brand itself as “the customer’s in-between shopping trip.” The
new Swiss Farms stores emphasize speed and efficiency, and the digital signage network
helps advertise the store’s new product offerings, which include fresh produce, baked goods
and prepared meals, along with other information to help customers make buying decisions.
Most importantly, the digital signage serves to draw eyes to the building, contributing to the
store’s new high-tech image while enticing and attracting customers. If the sight of four cows
meandering across a digital landscape that spans four flat […]
A quarter century in business today should be measured in equivalent “post-microchip years” to delineate the rapidity of change that occurred over that period of time. Advanced AV of West Chester, PA, is celebrating 25 years of business, and the firm has grown its expertise in tandem with the evolution of technology over the course of its history.
As many in our business will admit, some past years presented challenges, and few of those were as grim as the most recent recession. But those same business people will always use a bit of historical hindsight to predict that things are going to turn around.
In the spirit of an industry which always looks forward in good times and bad, Advanced AV founder and CEO Paul Grafinger said in a recent press release, “After a recent rough patch, we’ve gone through a management change over the past two years that has renewed our focus and that prepares us for what’s to come.”
The company set the foundation for growth early in its history, when it created separate divisions for Advanced AV, Advanced Staging Productions, and MC3 creative services. The changes were a reflection of the times. “At one point in time the market wanted a one-stop shop,” recalled Advanced AV president Michael Boettcher. “Then the market started to change, and the client side started to separate into different entities, with meeting planners in a separate group from those who required integration services.”
Boettcher, who has been with Advanced AV for a decade and ran the service department before taking the helm almost a year ago, concurs that weathering the storms over the years provides the experience required to regain stability in the face of a crisis. “You certainly could panic, […]